Do business reviews really matter?

As an author I learned long ago the importance of a good book review on Amazon. But what about business reviews, do they really matter?

YES. Let me repeat that so you are sure to hear me — HELL YES THEY MATTER.

When you Google your business to the right your business entry comes up and that is where your reviews are shown.


Consumers see online reviews almost every time they search. So yes, they are important. But more important than most people realize.

Simply put, more reviews = more traffic from search engines.

The more positive reviews you have on both Google and Facebook, the better your SEO results will be.

Positive business reviews legitimize a business and that makes Google happy.

So how do you get them? Well according to a recent survey, 70% of consumers will leave a review for a business when asked.

It really is that simple. When a customer is checking out, thank them for doing business with you and ask them to Google your company and post a review.

Other interesting insight from the survey about business reviews ….

  • 90 percent of consumers read just 10 reviews or fewer before they feel that they can trust a business (vs. 87 percent in 2015).
  • 32 percent of consumers form an opinion by reading one to three reviews.
  • 68 percent of consumers form an opinion by reading one to six reviews.
  • 68 percent of people say positive customer reviews make them more likely to use a local business.
  • 83 percent of people trust online reviews as much as a personal recommendation — if they meet their requirements (vs. 80 percent in 2015).
  • Just 16 percent of consumers surveyed said that they don’t trust online reviews (vs. 20 percent in 2015).
  • Authenticity is essential — over a quarter of consumers trust reviews more than personal recommendations only if they believe the review to be genuine.
  • After reading positive reviews, 54 percent of consumers will visit the business’s website (48 percent in 2015).
  • 19 percent will visit the business directly.
  • 17 percent will search for additional reviews about the business.

Anyway, the main point is this … if asked, approximately 70 percent of consumers will leave a review for a business.

So start asking every customer you do business with to Google your company name and then leave a review or to post a review on Facebook.

It’s great for your SEO and that will bring you even more business!

A simple review not only refers others to do business with you, but it gives you a bonus of free traffic (free advertising) from search engines.

Wouldn’t you like more customers without having to pay money in advertising to get them?

Then remember that next time a customer is in your store. Thank them for doing business with you and then ask for that review!


Weeding Out SEO Myths

I once had a client, bless his little heart who was absolutely obsessed with quoting things he heard about SEO from various sources and would spout them as if they were the word of God.

“Well I heard”, “So and so said”, “Didn’t you know”. These were things I heard all the time and would cringe when he would start a sentence off like that.

The bitch in me wanted to say, well if know everything, why in the world did you need to hire me?

Of course I would never say that and instead I work tirelessly with him to teach him the difference between people who talk out their ass as if they know things and about blowhards who sometimes just flat out make shit up, I can only assume for the pure pleasure of seeing how many people they can convince their lies are real.

It took several months but by the time I finished the project we were able to get his traffic up more than 250% and improve his sales ratios drastically. And I did using real SEO techniques, not something that someone’s cousin’s brother told them. But the most important thing I taught this client was to stop listening to random people about SEO tips, especially if it’s from sites like GFY.

Which leads me to the point of this particular post … just because someone tells you something it doesn’t make it true.

I could tell you that the sky is purple and that the grass is orange but that doesn’t make it true. That’s obvious right? Yet so many people are willing to believe anything anyone tells them on the internet about SEO. Why?

I have a policy in regards to my SEO advice … if I haven’t seen it with my own eyes then it’s not true. I spend a lot of time and money researching search engine optimization and so that’s easy for me to say and obviously I can’t expect every person to do the same, but what I do want each and every one of you to remember is that just because some guy posts something on some random message board or blog, doesn’t mean it has one iota of truth to it.

Another thing to keep in mind is that just because something was true one day doesn’t mean it’s true today. So sometimes people will tell you something that really was true, but today it’s irrelevant or even worse, harmful.

Sometimes people pass on false information without even realizing they are doing it, so I’m not saying all people who tell you made up things about SEO are bad – sometimes they just don’t know better. They heard the false information elsewhere and it sounded legit to them so they passed it on.

I hear quite often that the more times someone LIKES a post you make or LIKES a Facebook LIKE button you put on you website, the better results it will get in search engines.

While it is true, social networking is a valuable part of your overall marketing plan and it does play into the big picture, especially when it comes to factors like social authority but in the end, it doesn’t matter if you get 500 likes or 5 million because Google doesn’t have access to that information so therefore they can’t use it to help or hinder your efforts.

Social networking is very important in terms of certain aspects of SEO but not everything you do on your social networking sites matter. And just so we are clear here, 417 people clicking LIKE on your website, doesn’t matter in regards to SEO. 417 people linking to your site does.

Google has said that right now they are treating Facebook and Twitter like any other website so if you create a post that has a link to your website and 417 people share it on their own timelines, that does help you because now 417 people have shared a link to your website. Now the catch to that is, it only helps you if the information posted is considered public and Google can access it. If people have their timelines set to private then it doesn’t really help you that much.

Did you know that your social networking sites have pagerank just like websites do? As I said before, that’s because Google has said they treat Facebook and Twitter like any other website. So if websites have a page rank, why wouldn’t your Facebook page as well?

My Facebook profile is a PR2 and my Twitter profile is a PR3. Vicky Vette’s twitter page is a PR5, while Sunny Leone’s is a PR4. I’m not sure why Sunny Leone’s is lower than Vicky Vette’s since she has so many more followers than Vicky Vette does but that’s how it worked out.

Public page rank is no longer available so I can’t re-run the numbers to see what they are now that Sunny Leone has passed more than a million followers on twitter. 🙁

The basic concept is the same for any other website as it is for your social networking profiles … the more people link to them, the higher page rank they will be and that means the more trust Google has in them.

Anyway the point I’m trying to make is that sometimes you just need to use your brain. If something doesn’t sound right to you, then it’s probably not true. If something does sound great, don’t just assume it is true … look into it. Talk to experts or people you know and trust and see what they think because you invest a lot of time into your website and I would hate to see you waste time working on something that didn’t do anything for you.



The Rules of Social Networking Do Matter

The article will help you understand the very few but important rules of Twitter and Facebook so you don’t get your accounts banned.

When it comes to marketing your brand and yes porn stars that means yourself, you need social networking sites like twitter and Facebook.

The problem is, far to many porn stars (or others in the industry) don’t seem to get the rules and find themselves working hard to build up their accounts, getting tons of followers and fans only to lose their account.

So here are a few simple but very important rules to follow —

First let’s start with Facebook. Facebook doesn’t like porn or anything directly associated with it — so if you are going to use Facebook to promote yourself or your brand then you need to be extra careful about the rules.

Rule #1: Facebook requires that you use your real name if you want a standard Facebook account. If you want to use your porn star name you’ll need to create a “page”. Here is the Facebook page for porn star Audrey Hollander.

If you want a normal account (here is a link to my Facebook account), use your real name, not something like YourfirstName YourCompany name. ie: Kelli PornCompanyName. If you want a traditional Facebook account you can’t use your company name, or some made up name – you have to use your real name. There are no exceptions to this rule. If you want your Facebook page to be called your company name, create a PAGE.

Rule #2: Don’t ever post pictures of yourself naked. Sex is a big no no on Facebook and it can get you banned. If you want to post sexy pictures that’s fine but do make sure you aren’t exposing your breasts or private parts.

Now let’s look at Twitter.

Twitter doesn’t really care what you call yourself. But what they do care about is your avatar, header image and background.

You may not have nudity in your header image, your avatar or your background. You can have sexy pictures but no nudity.

Can you tweet pictures of yourself naked? So far Twitter has allowed us to post all the naughty pictures we want BUT there is a catch … you need to adjust your twitter settings (under settings) and mark your photos as potentially sensitive.

twitter settings

If you do not do this and you tweet out naughty pictures of yourself, your twitter account couple potentially be banned.

The Social Shares War – Revisited

Last year I did a post about the social share wars {see older post here}. In this post I asked the question, which social networking site do people really use. We all know Facebook is king in terms of user-base but we also know millions and millions of those accounts are fake or dead (no longer in use).

So basically what I did was looked at a popular news story on a mainstream site and then we examined who did what in terms of sharing the information. In September of 2012 we learned that if people wanted to share information with their friends they usually did so via twitter, not Facebook like I had thought.

So despite Facebook being the #1 social networking site, the actual usage favored twitter. So now a year later things have changed yet again. This snapshot was taken in August of 2013. It shows us the big three – Facebook vs Twitter vs Google+ (the big three we care about in the porn industry) and #1 is now google+ believe it or not. Behind that is Facebook and Twitter has taken a noticeable drop.


Facebook (738 shares), Twitter (695 shares) and Google+ (1,100 shares) – other sites (329 shares)

So now let’s compare that to the one we used in 2012. What a major difference a single year makes, huh? Google+ was barely on the radar just a year ago.






What is Social Authority?

Social networking sites like Twitter, Google + and Facebook are changing SEO in a major way.

As a result SEO experts are scrambling to figure out the way Google will measure Social Authority.  So what is social authority?  Social authority looks at who follows you and how you influence those friends and followers.  Society authority is about measuring who has the power to influence their friends and fans or what they call a “high engagement”.

Anyone can go out and buy 100,000 twitter followers or Facebook “likes” but in the end that won’t do you any good because those are only fake people or inactive accounts so there will never be that level of engagement that will rank you with a high level of social authority.

One day I seen Kelly Shibari speed about social networking in an online seminar.  I then tweeted “@KellyShibari is very well spoken.”  She then tweeted me back and said “@MissKelliXXX Aww – I’m just a #nerd lol ;)”

That’s a single level of engagement between one of my followers and me.

“Engagement’ isn’t about something mentioning you on twitter.  People often think that for some reason.  But the truth is, it’s about you saying something, anything … and then someone responding.  That’s a social engagement.  The more people that respond to that single thing you said, the higher your level of engagement.

The more you are able to engage your users, the higher you social authority is.

If you want to see some crazy high social authority, let me introduce you to porn star Vicky Vette (@VickyVette).  On Valentine’s day Vicyy Vette tweeted a photo.

Vicky Vette

259 people retweeted the photo, 152 people tagged it as her favorite and two people replied.

This kind of high engagement with her more than 435,000 followers isn’t unusual.  This is how you know Vicky Vette’s followers are real.  In terms of Social Authority, someone like Vicky Vette is off the charts.

Kim Kardashian is known as a social media darling.  On Valentine’s day she too tweeted a picture.  She said how she loved a Chanel branded Leggo clutch.   Kim Kardashian has over 17 million followers.  302 people retweeted it, 278 favorited it and 13 people commented.

Despite the fact that Kim Kardashian has an astronomically larger number of followers than Vicky Vette, their engagement is pretty in line with each other.

Something else I found interesting was that Vicky Vette has a Klout score of 83 and Kim Kardashian is just a few points higher, with a Klout score of 89.  While “Klout” and “Social Authority” don’t necessarily go hand in hand, it still goes to show you that in the end the total number of followers you have, doesn’t mean as much as how well you can engage them.



Who’s Rockin’ The Social Network “Shares”?

“Experts” tell us that Facebook has taken a steep downturn while Google + is on the rise.  But I’ve learned over the years that these so called “experts” don’t always hit the nail on the head so it got me wondering, who exactly is winning the social network shares race right now?

And as luck would have it Clint Eastwood would help provide us the answer.

Anytime some major story hits the mainstream news you have all of these people clicking share share share share share.  So when the story hit the news about Clint Eastwood at the recent Republican convention I found a popular site with the story on their blog to see just who is sharing what and with who.

So who do you think wins when it comes to Facebook, Twitter, Google + Linkedin, Pinterest, StumbleUpon.  I must admit, I myself was rather surprised with the results.  I would have said off the cuff it was no content, of course Facebook has the most and then of course twitter and then probably Google + and then the rest in any random order.  I would have however been wrong.

Twitter, Facebook, Linkedin are the top three (in that order), then Stumble Upon then Pinterest and surprisingly last place was +1.  Here is a graphic of the results.

Where the results what you thought?  To me I was surprised in two ways.  First it was that Facebook wasn’t #1 and instead Twitter was in a rather significant lead.  The other big surprise to me was the Google + results.  Last place?  Really?  I keep reading about the major surges in Google + use yet clearly it still has a long way to go.

Promote your own brand!

I’m driving down the road this morning and what do I see?  An advertisement for maid services but instead of their own website they give our their facebook page instead.  No big deal, right?  Well, let me share with you a little photograph.   It should help clear up this whole concept up for you.

While I’m sure at the time those in charge of marketing for Cezar Capone thought this was a great idea, it was very short sighted of them for a few reasons . First and foremost, the whole point over advertising is to build YOUR brand.  So why are you spending money to promote the myspace brand?  That’s just silly!  Next because of the ever so obvious reason that this photo shows us … how silly do you look now that nobody uses myspace? And last but not least is the wasted resource.  Now that myspace is dead, this resource is a waste.  Had it just had the website address on it, they could still be using it for promotion  years later.  But now?  Kinda silly to use this pic to promote their website.

Now to be clear, I’m not saying you don’t need social networking sites.  Of course you do.  They are invaluable resources.  But these sites should be used to promote YOUR brand.  You shouldn’t be promoting their brand, they should be promoting yours!