Emoticons are an easy way to express emotions that aren’t always so easy to get across with just text messages.
If you are calling someone an idiot, it’s hard to tell if you are angry and just being silly.
But the use of emoticons can help with that. Emojis serve the purpose of conveying emotion through facial expressions.
You idiot 😆
You idiot 😡
While you are saying the exact same thing, the two messages clearly have very different meanings.
Apt use of emoticons is extremely important to convey the desired tone behind the message. It also will help avoid your message being misinterpreted.
But there is another reason for using emojis and that is to increase your engagement.
When you make a post, the number of times a person comments or likes the post is considered an engagement. The more people that “engage” with one of your social media posts, the better.
On sites like Instagram and Facebook, her post-engagement means you are likely to get more push from those platforms so that more people will see it.
Experts claim that emojis in a tweet can increase engagement by 25% and emojis on a Facebook post and increase the number of likes by 57% and the number of comments and shares by 33%.
On Instagram, the use of emojis can increase engagement by a whopping 48%.