Is Google Analytics really telling you the whole story?

I love statistics. I love knowing exactly how many visitors come to one of my websites, how long they stay and what where they came from in the first place.

Without knowing this kind of information, how can I work to improve my websites?

Google Analytics is a free tool that helps me know some amazing information about my website. It is, in fact, the best free tool out there that isn’t hosted on your own server.

But there is a problem with Google Analytics and really any tool out there that generates states that aren’t hosting on your own server, and based on your own server logs. They are notoriously inaccurate.

Years ago the inaccuracy was about 5% to 10% on small traffic websites and as much as 10% to 20% on sites with more than a few thousand visitors per month. Not that bad, right?

But times have changed and so has the technology and it makes remote tracking even more difficult so I decided to take a look at just how crazy off the numbers being reported really where.

I picked one of my websites and ran a report for the year (so far). It tells me these are the unique visitors who have visited that site in question.

Jan Feb Mar Apr
5,281 4,535 16,217 20,546

The problem is, when you actually review the real numbers, those from my server logs, you find that Google Analytics didn’t even remotely come close. Here is what my website actually had in terms of unique visitors.

Jan Feb Mar Apr
15,498 13,192 18,995 23,656
  • January was off by 10,217
  • February was off by 8,657
  • March was off by 2,778
  • April was off by 3,110

That’s 21,762 people in the first 4 months of the year that Google couldn’t properly track on just one of my websites.

This is why you need to have your own server stats program like AW stats – something that actually tracks your traffic stats internally.

Sure Google Analytics is great for many reasons, and I still strongly suggest using it, but when it comes to accurately tracking the total number of unique visitors to your website, you need to use your own server data. It’s the only way to know for sure just how many people visited your website at any given time during a month.

 

Is your home router safe? It may not be!

WordFence the popular WordPress security plugin sent out a massive email blast today letting people know that their home router may be vulnerable.

Although the vulnerability was first disclosed in 2014, it wasn’t taken seriously by many and as a result, hackers are now using it to hack home routers.

As many as 41 million home routers worldwide have the vulnerability. Basically, you should not have port 7547 open to the public. If your router has it open, you should contact your internet service provider and ask them to close it at once.

To find out if you are vulnerable click here to run the test.

Contact your ISP and let them know that port 7547 on your home router is accessible from the public internet.

Let them know that port 7547 is used by your ISP to manage the router. It should not be publicly available. Suggest that they filter access to that port to prevent anyone on the public internet accessing it.

To now allow hackers to get access to your home computer or take over your WiFi.  Get your internet service provider to close off public access to port 7547 on your router today.

On a side note, if you call your ISP and they tell you “you don’t have any ports open” insist that you do (if you took the test and failed it).

Also try here and enter 7547 in the port area and then click check.

If they say otherwise, ask them to escalate your ticket. That’s what I did. It took awhile but finally was able to get to someone that knew what he was doing and help me.

It’s annoying I know, but that’s how some internet companies are.

You have to know what you spent before you can figure out how much you actually made

A few years ago I did some work for a small clothing company. It was managed by a girl who had no idea what she was doing.

When she had money she would buy inventory. When she needed money she would run a clearance sale to get more sales, and then she would have money again to buy more inventory.

Only the problem with this is, she wouldn’t keep track of how much money she spent on her original inventory.

For example, if she spent $4 on a belt she would need to know that since she would want to make sure she sold it for more than $4 to ensure she made a profit.

However since she didn’t know exactly how much she was spending on each item and would sell them at whatever price she never really knew what she was making or losing.

Overall as you might have imagined, this system failed and the owner of the store stepped in and took over, as they fired the girl in question.

This same concept works for us internet entrepreneurs as well. If we don’t know how much we are spending to run our businesses then we don’t really know how much we are making.

Sure we may get a check for $300 from some affiliate program, but how much did we spend to make that money in the first place?

This is why record keeping is so important.

And it’s actually very simple. All you have to do is create a simple spreadsheet. Now I personally like to do this in Google Drive so I can easily access it from any device and share it with someone I may be working with at the time, but you can also use Excel or something like that.

First column you write down every expensive you have. This includes domain name registration fees, and web hosting. If you hired a graphics artist to create some banners for you or if you hire a programmer to help you. All of those things must be included.

Now add those up. I do it by year and then at the bottom divide by 12 since most of my expenses are yearly except hosting so that works for me but you can do it however you want as long as you know exactly what you are spending. That is really all that matters.

Now it comes time to add up what you earn each month. I do this on a separate tab. I don’t know why, I just prefer this format since I track income per month.

I write down the name of every affiliate program I do business with in the first column. Next I write down what I earn per month.

Now this is the important part, you have to leave a spot for when you were actually paid. Sadly it has come to this. What you must do is note every time a company actually sends you a check and for how much so that you can easily see who isn’t paying you.

I was doing business with one affiliate program for years. Then one day I thought about it and realized, wow they haven’t paid me lately. So I logged in to find I had a balance of $1,454.49.

I contacted them, listened to their excuses as to why they didn’t pay me, filled out their newly requested paperwork and three days later I had my payment in full.

Had I been keeping track of when my payments came in prior to this, I would have caught that little problem long ago.

 

 

 

Domain Names … Don’t Lose Yours

It seems like everyone has a domain name these days. They’ve become so common we don’t even think about them anymore.

There are almost 300 million registered domains. Think about that … an apartment building with 300 million apartments in it!

You know what’s even crazier? There are not more than 1,000 possibilities for domain name extensions. 248 of those 1000 are country codes are things like .love, .guru, .online, .info, .porn, or even .xyz.

The first domain name ever registered was on March 15, 1985 and it was Symbolics.com. It belonged to a now defunct computer manufacturer – MIT AI Lab. They later sold the domain name, (some 25 years later in 2009) to XF.com Investments out of Dallas for an undisclosed amount.

But what most people don’t know is that it wasn’t actually the first ever domain name. That honor goes to nordu.net. It was created in January of 1985 and was used to serve as the first root server (nic.nordu.net).

Symbolics.com was the first domain name to actually be registered through the appropriate DNS process a few months later.

The most expensive domain name ever sold was LasVegas.com. They paid $12 million in cash but also have a built in payment plan scheduled to be completed over 35 years (2005 to 2040) and the total cost works out to be $90 million!

Other hot domain name sales include …

  • CarInsurance.com – $49.7 million (2005)
  • Insurance.com – $35.6 million (2010)
  • VacationRentals.com $35 million (2007)
  • PrivateJet.com $30.180 million (2012)
  • Internet.com – $18 million (2009)
  • 360.com – $17 million (2015)
  • Insure.com – $16 million (2009)
  • Bankaholic.com – $15 million (2008)
  • Sex.com – $13 million (2010)

But that’s not what this story is about. This story is about protecting what you own.

We sometimes forget how important our domain names are.

But password hacking are more and more common. If someone can steal your credit card, social security number or password to your favorite porn site, what makes you think they can’t get into your domain name account?

The most obvious protection would be to use a strong password. This is something that is at least ten characters in length and includes both letters and numbers and the letters you use are both upper and lower case. Also throw in an odd character like a # sign too. Also don’t use words or names in your password.

Another way to protect your precious domain name account is to use the two step authentication. Simply put you are associating your domain name account with your cell phone number so to log in you not only need your password but a special code that they text you.

Your domain names are valuable and if they are stolen there is no guarantee that you can get them back. In fact there are more than a few stories (sex.com included) where a domain name was stolen and they victim didn’t get it back.

PROTECT WHAT IS YOURS! Lock down your domain name account because if you don’t, it’s not a matter if IF some jack ass will try and break in, it’s just a matter of when.

 

Domain Sellers Beware

It’s a new year and that means it’s time for a world of new scams to pop up. Today’s scam isn’t exactly new but it seems to be more prevalent. Like most scams, it plays off of people’s greed.

How it works is like this … you have a domain name that you want to sale. You list it on one of the various domain listing sites or post about it on one of the Facebook domain sales groups.

Next think you know you are contacted by someone who claims to represent a buyer and they want to buy your domain for some insanely highly value – way way more than your domain is worth.

Hello!

I represent an investor from Canada who needs your domain (———-.com) for his project.

The investor would be prepared to pay a sum in $15,000 – $20,000 range.

If you expect another figure, please specify it in the subject of your reply.

If you have more names I can help you to sell them.

Best Regards,
Eric Danielsen
Vice President
123 REG

The domain I was selling I knew wasn’t worth more than $500. So that they offered me $15k to $20k immediately put up a red flag for me.

It turns out the only way this buyer will pay you the money is if you can provide him with a domain name appraisal certificate.

But here is the catch …. this buyer will only accept one from agencies he knows and trusts.

As I’m sure you’ve guessed by now, this is a scam to get you to pay $59 to $129 for a domain name valuation service.

Simply put, they are trying to scam you into buying their domain name appraisal certificate for your domain name. There was never a buyer interested in paying way more than your domain is worth.

So don’t fall for this scam.

 

 

Google reminds us not to be naughty!

Anyone who runs a website quickly learns the power of traffic from search engines like Google. It’s free, targeted and that means it typically converts well. So we work hard to get more traffic from Google or other search engines like Bing, Yahoo, etc.

Now imagine one day you wake up and all of that traffic is just gone. Sadly that really does happen sometimes. And yes it can happen to you too.

In fact not to long ago, I had a client who lost as much as 50% of their traffic over the last year and every month it continues to drop even more. They were down over 500,000 unique visitors a day. Can you imagine loosing that much search engine traffic? There were a few different reasons that site was having problems but one in particular was that they didn’t believe the Google rules and guidelines applied to them.

Google lists off things they don’t like and no I’m not talking about SEO here. There isn’t an issue of search engine optimization. This is an issue of following the rules or “guidelines” as Google calls them.

Google says they don’t allow you to create fake doorway pages or automatic redirects. They don’t want you to have a low quality site that offers nothing unique from other sites already out there.

In other words, say you and your friend both create a website dedicated to porn star Jenna Jameson. If your site is exactly the same as the other Jenna Jameson website, what value does it add? You need to do something to make your site truly unique and different from the other. Putting up a website with 27 photos you got from an affiliate program is a violation of the Google TOS and in theory you can have your site banned from Google or de-indexed (removed from the Google search engine all together). Although a de-index isn’t officially a “ban” it does mean that all of the traffic you used to get from Google is now gone! Overnight all that traffic is gone.

Now that scenario is something you did on purpose – you knowingly created a website in that way. But did you know there are some webmasters out there who don’t even realize they are in violation?

Recently it was revealed that many website owners who used a popular traffic program got their sites removed from Google (de-indexed). Some people lost as much as 35,000 to 50,000 visitors a day – poof! All overnight and without warning. They checked out their entire site and they didn’t seem to be doing anything wrong on their own and it took a lot of work to figure out what happened.

So let me tell you the story so you can see just how easy it is to mess up without even realizing you’ve done anything wrong.

You’ve been working hard and are finally getting some traffic to your website. Great. But you aren’t really making a lot of money, at least not as much as you think you should be earning. So you hear about a traffic program that pays you for your traffic and you sign up for an account. They say they will pay you weekly. Sounds great, right? They are going to pay you to sell your clicked traffic, mobile redirects or popunders. You add the code they give you to your pages, so they can track how much traffic you send them and you actually start making some money. Sounds great so far, right?

Only without realizing it, you just violated Google’s rules. Remember Google said they don’t allow automated redirects. That falls under the quality guidelines of “Don’t deceive your users” and according to some it also violates the cloaking rule. Basically that means the search engine visits the site and gets different results than if a user visited the site. If a user visits that site on their cell phone, then the script would automatically redirect them to the advertisers website.

I’ve been hearing a lot of “But everyone is doing it so why am I getting punished?” To that I just have to say what my mother did when I was a little girl … If everyone jumped off of a bridge would you do it too? What I’m trying to say is that you need to be careful about what you do and who you do business with.

Just because 100 or even 10,000 other people are getting away with violating Google’s rules doesn’t mean that you can get away with it too. It’s not a matter of IF you will get caught, only WHEN.

So just remember that before you start doing business with another company or add your link to some website, or install some software, make sure you think about all the potential ramifications. Because it could very well cost you more than you bargained for.

 

Update / Clarification: Mobile redirection does not mean a website owner redirecting mobile users to a mobile version of their own site. Obviously that is a very acceptable use of automatic redirection. Google’s punishment of those using mobile redirection are those people who automatically redirect traffic to other sites / advertisers. ie: A person searches for Jenna Jameson and goes to JennaJameson.com. The website owner of JennaJameson.com then automatically redirects all traffic from Germany to GermanyPorn.com (making up these things here as an example). That is the kind of naughty redirection I am talking about. Google’s guidelines state it as “Redirecting is the act of sending a visitor to a different URL than the one they initially requested.”

So while I get that some people will pay for your foreign traffic or your mobile traffic and ask you to install a script to automatically redirect that traffic to them, it is technically a violation of Google’s rules and when you get caught it can cause your entire website to get de-indexed or even worse, banned. Do you really want to risk that?

 

 

The Pretense of Love

I am uniquely qualified to write about this subject matter because as I female I have spent the last 18 years in the adult industry and in the last year alone, read over 100 contemporary romance novels. All in the name of good research mind you.

Most people will agree than men and woman are different. I think that’s an obvious overstated fact. Men are visual and therein lies the difference between girl porn (romance novels) and real porn (erotic videos).

This is more than just fantasy versus reality. So what is the main difference? What’s makes girl porn completely acceptable with society and yet what we do, make it come to life in the movies a big fat no no? First we need to look at the difference between girl porn and real porn.

The obvious answer to the main difference between girl and boy porn is that is that men are visual and they like to see the sex acted out before them. So instead of reading about how 7 girls got it on they watch a video called Where The Boy’s Aren’t 19. Whereas with girl porn, they don’t want it thrown in their face. That makes it “dirty”. Instead they want to use their imagination.

That’s what most people think. But I say they are wrong. Well partly.

The men part is probably true, but with women that’s not it at all. It took me awhile to get it but after reading a book called “It Had To Be You”, but Jill Shalvis. The whole book was so full of total and complete bullshit. In real life that would never have played out in the way that it did in her book.

But romance novels aren’t meant to be like real life. That is what makes them so wildly popular. In the book the main character wasn’t a trashy whore for sleeping with some guy she just met. After like two weeks they fell madly in love, he ditched his great job and moved to be with her and they lived happily ever after.

And that’s when it hit me. That’s the real difference between a romance novel and a porn. Romance novels allow you to be a trashy whore because there is always the pretense of love. It’s okay to be a slut, if you do it in the name of love.

It’s okay to sleep with a guy you just met 5 minutes ago in the storage room while the entire town is in the other room at a charity auction you organized because there is the pretense of love.

It’s not you being a dirty whore, it’s that this guy is different. There is some imaginary force drawing you to this guy and making you do things you wouldn’t normally do. That destiny has drawn the two of you together, under the guise of mystical and magical love.

For men it’s not so complicated.  Men don’t need a plot. Men don’t need a story. Men don’t need a reason. They want to see a hot girl buck ass naked getting it on with, whoever or whatever. They don’t really care most times. It could be with another girl, five other men all at the same time. or a carrot.

So what makes girl porn perfectly acceptable in society and what we do, bringing those naughty stories to life on film, not acceptable?

As I’ve said at the start, I’m spent the last 18 years in the adult industry. I started in August of 1996. I know every aspect of our business when it comes to the kind of films we make and the fantasy behind the movie magic. I’ve also read a whole heck of a lot of romance novels … the very books that are celebrated in publications like the New York Times and on sites like Amazon. Giving them awards and titles like “Best Selling Author”.

Yet some of those romance novels are far more down and dirty than anything we’ve ever put on film. Some of those books are down right fucked up and quite a few include themes of rape. Something that in our industry, we would never tolerate and if we tried to make a movie about a guy who forces a girl into sex we would find our happy little asses in jail.

They politely call it “past the point of no return”. But we all know in porn there is no past the point, if a girl says no, then a girl says no. Period. It doesn’t matter what point you are at or how turned on you are.

Yet those kind of books are completely acceptable in polite society, whereas what we do is horrible and should all burn in hell for it. For “IT” … it, being a visual depiction of the very thing that they read about every single day in their good girl little romance books.

Funny how society is like that. They say it, and we show it.  But when we show it, we don’t do so under the pretense of love. And that alone is what makes what we do “dirty” and unacceptable.

But you know what? I’m okay with that.

I would rather be a dirty honest whore than a delusional fucking hypocrite.