Don’t be a Social Networking Spammer

Social media is about being social, not about spamming your friends and followers. This is something that a lot of people just don’t seem to get.  If you follow the rules of etiquette when using social networking sites, you might just find that you’ll actually have far better results than you would by being a spammer.

I want you to think about this … if you were to go to a mixer at your local Chamber of Commerce, would you wear a big sign around your neck that promotes your website? Of course not and you shouldn’t do it on Twitter or Facebook.

 

don't spam twitter

 

Don’t use automated direct messages to promote your website.  First and foremost, they are against the Twitter Terms of Service and have been known to cause a high ratio of un-follows.

Don’t start sending direct messages to your followers unless you really know them. If you want to thank them for following you then send it in an @tweet. If also helps to make it personal so you don’t look like a twitter bot. Say something like Hey @MissKelliXXX thanks for following me, really appreciate it. Now to the next guy say something like Thanks for following me @FameRegistry. Love your site. Now you are engaging your followers in a conversation and that is what social networking is about.

By using social networking sites int he way they are supposed to, you actually might generate interest from people – real people. They click your name and you know what they see? A link to your website and chances are because they are interested in you, they will click your link to your site.

The other side of that coin is, you could spam your new followers, annoy them and eventually they just stop following you or even worse, enough of them report you for spam tweets and then you lose your account.

Did you know there are groups of people dedicated to nothing but enforcing anti-spam rules on social networking sites? They are internet vigilantes and they are quite dedicated when it comes to going after people they deem a twitter account nothing more than spam.

So here are some basic “guidelines” to follow … you should have a 1:10 ratio of tweets. This means that you should have a minimum of 10 real tweets (text with no links at of all of kind) for every 1 tweet that includes a link.

So if you want to tweet out a promo to your website once a day, that means you’ll need to tweet about 10 other things first. It doesn’t really matter what those things are, as long as they are engaging to your users and don’t include links to anything else.

So what are some things you can tweet?

  • Tweet hello or good night.
  • Reply to other people’s tweets.  If they ask questions, try and answer them. If they say good morning, say good morning back.
  • Tweet a thank you to someone or something. ie: I so love @Pepsi. Nothing wakes me up in the morning more than an ice cold @Pepsi.
  • Ask for help or advice about something. ie: The new iphone.
  • Tweet happy birthday messages to your favorite porn stars or celebs.
  • Tweet tips about something you are knowledgeable in. Just remember to talk like a human – make sure your tweets don’t make you sound like an auto-tweeting bot.
  • Ask questions that require an answer more than a yes or a no.
  • Conduct a poll. Ie: Do you like blondes, brunettes or red heads?
  • Tell a funny or interesting story. It make take you a few tweets but that’s okay to do sometimes.
  • Did you eat something great? Tweet out the recipe.
  • Tweet interesting facts.
  • Compliment someone’s profile or avatar for a person who follows you.

Just remember that you have two main goals … #1 Is to tweet text without any links. You want to save your links to tweet about your website. #2 Your goal is to be engaging. The more interesting your tweets are the more people will comment or re-tweet them and that will help you even more.

 

 

 

 

 

 

 

 

 

 

 

 

An real look at how SEO works

For years mainstream sites have worked together when it comes to ranking their websites.  But in the adult industry we seem to all go out of our way not to.  Even though if we were to work together it would help us each make more money.  Then one day I realized that we were all so busy on sites like GFY feeding each other misinformation that maybe we didn’t really know ourselves how it all worked.  Maybe we didn’t realize there are things we can do to help each other and in the end, ourselves when it comes to SEO.  Just because another website is out there, doesn’t automatically make them your enemy.

So what I’ve decided to do today is break it down for you, step by step in very simplistic terms.  All I ask in return, is if you find any of this information at all helpful to you, you pass it on by tweeting about it or posting it on your facebook page.  That’s a fair trade, right?

This little blue box is your website. It has no page rank, no backlinks, no social authority, no age – since it’s a new domain name, and no indexed pages, since you just started your website.  In essence your in an SEO dead zone.  But that’s okay because your site is new and we are going to work together to change that.

your-website-1

There is nothing you can do to change the age of your domain name.  Only time itself can do that.  But there are things you can do to effect the other factors that search engines like Google look at when it comes to ranking your website.

First let’s start with the site itself.  For this example purpose we are going to pretend like your website is a free site dedicated to blondes with big tits.  Your website, as with all must start off with the main page.  This is the main menu if you will.  It is the first page that loads when someone goes to YOURDOMAINNAME.com.  Since the theme of your website is blondes with big tits, one will assume you worked hard and found a decent domain name that fit within the theme.  ie: BlondesWithBigTits.com or BigTitBlondes.com or something along those lines.

The front page of your website needs a few things.  It needs to clearly define what your keywords are.  This means that on that page you need to have a unique title for that page, the meta description of your website should also repeat that phrase.  So the title of your website should be Blondes with Big Tits.

But also keep in mind when it comes to your title, search engines recommend a minimum of 40 characters.   So if your title is below that you can use the space to add keyword variations or create compelling call-to-action copy.  Keep in mind also that your title needs to be unique on every single page.  If you have 283 pages in your website, you need to have 283 unique titles.  Page 1:  Your Site Name – Some other keyword.  Page 2 could be like Your Site Name – Name of whatever page 2 is – some special page 2 keyword.

In the description you need to put your keywords (Blondes with Big Tits) one time.  Your meta description needs to be between 150 – 160 characters in length.  If your meta description is to long or to short it could cost you some valuable SEO points.  Meta descriptions can be any length but search engines generally truncate snippets longer than 160 characters.  It’s also important to note that you do not want to use quotes or any special characters in your meta descriptions.  If you do then Google will cut off the description.

Let’s look to see exactly how search engines like Google and Bing use titles and meta descriptions.

[raw][list style=”unordered” type=”type15″]

Title of the Page:  Hot Sex Positions – Crazy Hot Sex Moves – Cosmopolitan

Meta Description:  Sex & Love With these scorching bedroom tricks and sex positions, you may have to put the .

URL:  www.cosmopolitan.com/crazy-hot-sex-positions

[/list][/raw]

 

meta-description

When you are writing up your meta description and titles you have to remember it will be seen by real people and if they aren’t done right, people won’t want to click on them so ranking high will be pointless because even if you are #1 or #2, nobody is actually clicking through.  So yes, what you say in your title and meta description really does matter.  Consider it your best and most valuable text ad.

Now on the page itself somewhere you need to include with H1 tags your keyword – Blondes with Big Tits.  You need to include Blondes with Big Tits somewhere at least two times in the body of the text on that page.  You also need to make sure your images alt tag has your keyword phrase.  How many times you actually include it in the text of the page will depend greatly on how much text overall you have on the page.  This is what they call keyword density.  Which basically mean you count up every single word used on the page, then you calculate what percentage you use your desired keyword.   You don’t really have to do this by hand – wordpress plugins like like SEO Yoast will do that for you and help guide you what a good percentage is – typically 5% of so.  In general thought you want to keep it at a minimum of two times.

Think about it this way … if your website is dedicated to blue shoes, how would Google know that?  It knows that of course by counting the number of times your page talks about blue shoes.  The more you talk about it, the more obvious it is to Google that is what your site is about.  Of course there is a point when you go to far and talk about it to many times and then Google starts to punish you for it.  They figure if you talk about it to much then you are purposely trying to what they call “over optimize” your site and then they punish you for it.  So there is where you have to figure out the fine line of what is enough and what is far to much.  There is no real way for any of us to know for sure and keyword density doesn’t play the role that it used to in SEO but if anyone tells you that it doesn’t matter really is a dumb ass or purposely telling you miss information to screw with you.  Of course it matters.  How will Google (or any search engine for that matter) really know what your site is about if you don’t make a conscience effort to talk about it?  Duh!

[raw][list style=”unordered” type=”type15″]

Define your keywords.  ie: Blondes with Big Tits
Put your keywords in the title
Put your keywords in the meta description
Put your keywords in at least two different parts within the body of your text on the page.
Put your keywords within h1 tags on your page.
Make appropriate use of sub-headings (or h2) tags.
Put your keywords in at least one alt tags on the images on your page.

[/list][/raw]

Now that you have done all of that we need to talk about the text on the page.  Pictures may be pretty but search engines prefer text and lots of it.  The body of your page should never have less than 300 words and ideally you would want as many as 500.  And even more importantly, what you put needs to be unique.  That means you just can’t go copy and paste what someone else has written.  You need to write it yourself and it needs to be real sentences that are easy to read.  Believe it or not, search engines have the technology to sense real from fake content.   They do this based on what is called the Flesch Reading Ease test, which is designed to indicate comprehension difficulty when reading a passage of contemporary academic English.  If your text is considered fairly difficult to read it can give you a lower score and that can hurt your SEO.  Search Engines like text that is unique, plentiful and easy to read.

So at this point your website includes one page.  You have a domain name that reflects the theme of your website, you have a unique title that is the appropriate length and has the keywords for your site in it. You wrote a killer meta description that makes anyone who reads it want to visit your website.  You’ve gotten at least 300 to 500 words of text in the body of your main page and have found at least two or three great places to put your keywords in.  Your page has a couple images and you made sure on the alt tags to properly include your keywords.

Now assuming you did all of those things, it is time to move on to the other pages on your website.  You made sure that every page you create is at least 300 words long – 500 to 700 minimum is better but do the best you can.  You have a unique title for every page and did your best to write a fabulously compelling meta description that is also unique for each and every page on your website.

Every page in your website should always includes a text link back to your home page.

 

Now that you have your website in the best possible shape it can be in, it is time to move forward with your plans for SEO domination and that means reaching out to others.

I would hope by now you’ve setup a twitter account for your website.  You can use a site like Tweepi to find people to follow.  In theory you can build up a following a few ways (without buying followers – who won’t help you at all in terms of seo).  Typically if you follow someone they will follow you back.  So you can use Tweepi to find people tweeting about things your site is about or people you’ve posted pictures of in your site and follow them.  Hopefully they will follow you back.  Another thing you can do is tweet often and use hashtags.  #sex #porn #naked #nsfw #tits #lesbians #sluts.  All fun and relevant.  So when people are on twitter looking for porn they do a twitter search and if you used the hashtag #porn chances are your tweet will appear and you have a chance of getting new followers that way.

Getting followers is only half the battle.  Once you get them you need to encourage them to retweet what you tweet.  So what you can do is post a picture of a hot girl and then say something like RT if you want more pics like this or RT if you love big tits … or whatever – you get the idea, right?  Retweets matter and right now seem to count heavily.  That may change in the future (as with all things in the SEO world) but for now they do matter.

Now that is only step one.  Back on your website hopefully you installed the social shares buttons on your pages so that if people visit your site that can with one simple click share your page with others.  These social shares are a very important step in your SEO plan.  Make sure you consider social sharing carefully in your design.  Social sharing is very important.  Social networking has recently become a big way of how search engines see your website.  The more people like your site or tweets about it, the more it will matter to your rankings.

Also on the note of tweeting, I want to say that people don’t want to follow someone who does nothing but tweet ads or links to their website.  It really does matter what you say to your followers.  Tweet about random things … fun facts and interesting things.  They don’t have to always be about sex.  Just be a normal person and chat about normal things like TV shows you watched or books you are reading.  Is some movie star really hot?  Talk about her. The more you talk normally the more followers you are going to gain – the more REAL followers who want to read what you are saying and soon enough want to visit your website.  They will do so because they will trust you more because to them you suddenly seem to them like a real person, not a dirty spammer.

This information isn’t everything but it’s a good start at helping you understand how the vast world of SEO works.

 

SEO morphs from where to who

SEO “tricks” that so called experts tell you about may not work for you in the future or at least not as much as they did in the past.  Things are changing quickly and social networking in playing a very big part in that change.  In the very near future who links to you could become more important than where the link’s from.  In the past if a website that had a high page rank link to your site, it gave it a huge SEO boost.  While that is still the case today, in the future it looks to be changing from less about where the link is coming form to WHO the link is coming from.

The new face of SEO is shaping up in a very big way to look into the person giving out the links.

So let’s say you have two people, both of who of who use twitter.  Person one has 53,000 followers while the other person has 117.  Which of the two people do you think Google will give more credit for your link from?

So in the past while it was all about the authority of the website, in the future search engines are going to start looking at the authority of the person giving the link.

Despite what some people are saying, I do think that high authority websites will always play a part in SEO just as they do today … but in the future those people will personal authority, well … they are going to start really playing a big part as well.

So next time you wonder if you should really work on building up your social network following, the big SEO impact of the future should motivate you to do just that.

 

 

 

 

 

A simple way to understand SEO

In cyberspace all websites start out equal.  No matter how great you may think your site is, trust me when I say, it’s not.  They all start off as mealiness wastes of space … a big whopping zero.  It’s nothing personal.  It’s just a fact.  A new site has no “authority”.  But that’s okay.  In time that will change the more that changes, and the more authority your site builds up, the more valuable your website becomes.  Don’t get me wrong, it’s totally possible for a new site to come out of the gate and make some money and maybe even rank for a keyword or two but in the end trust me when I say, don’t let that confuse you.  All new websites, no matter what, start out with no authority and in the big picture that means you are a big fat zero.  At least in terms of SEO.

seo

 

But like I said before, in time this changes.  In fact, with just time itself that changes.  There is a metric known as domain age and the older your domain is, the more authority you are given.  So basically just because your site has been around awhile, you are automatically given a certain level of respect or “authority”.  The longer your site has been around, the more aged it becomes and the more of an aged bonus you get.

Then one day say someone tweets about your website or posts on their facebook page about it.  Maybe their pin one of your pictures on pinterest or reblog you on tumblr.  Whatever it doesn’t matter.  It’s all basically the same and now you are getting social and this gives you some street cred.  The more social networking sites that are pushing your site, the more social bonus you get and this in turn gives your site the street cred or social media authority bonus.

Now keep in mind with each of these factors, one single thing alone won’t do anything for you.  It’s all a part of a big pie.  Each bonus or metric can only do so much for you, even if you have the max possible bonus for that given thing, it still only possible to get so much.  Say in all the whole pie is worth 100 and domain age is worth 10 and social networking is worth 10.  So let’s say in your pie you have 3 points for domain age, and 10 points for social networking, your site is still only worth 13 points.  No matter how popular your site may be with social networks, that bonus still won’t ever go beyond 10 points.

Of course all that traffic from social media will bring you other things, like more traffic and that’s always a good thing but in terms of domain authority or SEO bonuses, there is a max cap.  Now that the common folk are talking about your site in social media you have the mainstream media or the big boys who mention your site by now in reference.  They don’t even have to link to you, but well a link is always great but in this one particular case it’s called the media citation metric.

For example, say you are at a website that talks about some hot new car.  Now say how it mentions that car got a 5+ rating in consumer reports.  That’s a media citation and some sites get mentioned like that more often than others and it is those sites who get the media citation bonus.  Another example of a media citation in our industry is AVN.  Every time another website mentions that a movie got a (whatever) star rating from AVN.  That counts as a media citation and plays into how much of a media citation bonus AVN.com gets.  The more often AVN is cited in other media as a reference, then the bigger that bonus is.  Another case in point … Fame Registry.  This site ranks the popularity of porn stars each month.  Every time someone issues a press release that says so and so is in the top 100 or top 10 at Fame Registry or won the whatever award for Fame Registry, that is a media citation and gives that site a SEO bonus.  This is a fairly new metric so nobody can really say for sure how much of a bonus it gives those sites but some initial results seem to be rather promising as it being a big bonus.

Next there is the friends and family bonus.  Well that’s what I call it. 🙂  But really it’s the bonus that matters to almost everyone else as it is the most common one out there.

If you have a website and someone else links to your website, you get a bonus.  The more people that link to you, the more of a bonus you get.  The more authority that website has that is linking to you, will directly effect how much of a bonus you get.   There is no way to know for sure as Google doesn’t publish its trade secrets but through testing some people have been able to guesstimate that a single PR3 link is worth more than 20 PR1 links.    And a link from a site with a page rank of 5 …  well as you can imagine is far more valuable than all of those combined, plus some.

Once you get your site into the PR4 or higher range, you are doing great and have really proven yourself to matter to Google and to ad buyers who all of the sudden will start knocking on your door to buy ad space from you.