Weeding Out SEO Myths

I once had a client, bless his little heart who was absolutely obsessed with quoting things he heard about SEO from various sources and would spout them as if they were the word of God.

“Well I heard”, “So and so said”, “Didn’t you know”. These were things I heard all the time and would cringe when he would start a sentence off like that.

The bitch in me wanted to say, well if know everything, why in the world did you need to hire me?

Of course I would never say that and instead I work tirelessly with him to teach him the difference between people who talk out their ass as if they know things and about blowhards who sometimes just flat out make shit up, I can only assume for the pure pleasure of seeing how many people they can convince their lies are real.

It took several months but by the time I finished the project we were able to get his traffic up more than 250% and improve his sales ratios drastically. And I did using real SEO techniques, not something that someone’s cousin’s brother told them. But the most important thing I taught this client was to stop listening to random people about SEO tips, especially if it’s from sites like GFY.

Which leads me to the point of this particular post … just because someone tells you something it doesn’t make it true.

I could tell you that the sky is purple and that the grass is orange but that doesn’t make it true. That’s obvious right? Yet so many people are willing to believe anything anyone tells them on the internet about SEO. Why?

I have a policy in regards to my SEO advice … if I haven’t seen it with my own eyes then it’s not true. I spend a lot of time and money researching search engine optimization and so that’s easy for me to say and obviously I can’t expect every person to do the same, but what I do want each and every one of you to remember is that just because some guy posts something on some random message board or blog, doesn’t mean it has one iota of truth to it.

Another thing to keep in mind is that just because something was true one day doesn’t mean it’s true today. So sometimes people will tell you something that really was true, but today it’s irrelevant or even worse, harmful.

Sometimes people pass on false information without even realizing they are doing it, so I’m not saying all people who tell you made up things about SEO are bad – sometimes they just don’t know better. They heard the false information elsewhere and it sounded legit to them so they passed it on.

I hear quite often that the more times someone LIKES a post you make or LIKES a Facebook LIKE button you put on you website, the better results it will get in search engines.

While it is true, social networking is a valuable part of your overall marketing plan and it does play into the big picture, especially when it comes to factors like social authority but in the end, it doesn’t matter if you get 500 likes or 5 million because Google doesn’t have access to that information so therefore they can’t use it to help or hinder your efforts.

Social networking is very important in terms of certain aspects of SEO but not everything you do on your social networking sites matter. And just so we are clear here, 417 people clicking LIKE on your website, doesn’t matter in regards to SEO. 417 people linking to your site does.

Google has said that right now they are treating Facebook and Twitter like any other website so if you create a post that has a link to your website and 417 people share it on their own timelines, that does help you because now 417 people have shared a link to your website. Now the catch to that is, it only helps you if the information posted is considered public and Google can access it. If people have their timelines set to private then it doesn’t really help you that much.

Did you know that your social networking sites have pagerank just like websites do? As I said before, that’s because Google has said they treat Facebook and Twitter like any other website. So if websites have a page rank, why wouldn’t your Facebook page as well?

My Facebook profile is a PR2 and my Twitter profile is a PR3. Vicky Vette’s twitter page is a PR5, while Sunny Leone’s is a PR4. I’m not sure why Sunny Leone’s is lower than Vicky Vette’s since she has so many more followers than Vicky Vette does but that’s how it worked out.

Public page rank is no longer available so I can’t re-run the numbers to see what they are now that Sunny Leone has passed more than a million followers on twitter. ūüôĀ

The basic concept is the same for any other website as it is for your social networking profiles … the more people link to them, the higher page rank they will be and that means the more trust Google has in them.

Anyway the point I’m trying to make is that sometimes you just need to use your brain. If something doesn’t sound right to you, then it’s probably not true. If something does sound great, don’t just assume it is true … look into it. Talk to experts or people you know and trust and see what they think because you invest a lot of time into your website and I would hate to see you waste time working on something that didn’t do anything for you.

 

 

Let’s talk about quality traffic

Google now handles trillions of searches per year. Just ten years ago they processing about 73 billion a year. What a difference a decade can make.

  • Searches per second: Atleast 63,000
  • Searches per minutes: Atleast 3.8 million
  • Searches per hour: Atleast 228 million

So why does all of this matter to you? Because today we are going to talk about the quality of the traffic to your website.

Let’s say you run a website dedicated to Alexis Adams (like me). You want to get traffic to your site so you post video clips on tube sites, because hey, tube sites have tons of traffic, so why not, right?

Well in theory that may sound like a good idea but is it really? I mean if the point of your site is to make money, then why do you want to attract a bunch of traffic that is only looking for free porn?

People call tube traffic shit for a reason. If someone wants free porn, why would you want them at your site? You want visitors that want to spend money so that you can make money.

So what makes search engine traffic so much better?

If you are looking for a pair of red high heels, you go to Google and type in red high heels and then get your search results, right? You get what I mean? It means that the people who find your site via search engines are specifically looking for what it is you have to offer.

That makes it high quality, targeted traffic. If you provide them with exactly what they are looking for, and it’s a quality product then you have a much better chance of getting that guy to spend money at your site (or click on one of your advertisers and spending money there).

My friend runs a membership website and gets his traffic exclusively from tube sites. He currently converts at a rate of about 1:11,200. That means that out of every 11,200 visitors who visit his website from a tube site, one joins.

My porn star websites get more than 80% of all of their traffic from search engines like Google and Bing. When I send traffic over to Vivid, it converts at around 1:150 (right now – as of May 2016).

So which sounds better to you 1:150 or 1:11,200?

So now don’t you think it’s time to start learning more about SEO? While it’s not easy to get a lot of search engine traffic, it’s worth getting every single visitor you can from Google.

Google reminds us not to be naughty!

Anyone who runs a website quickly learns the power of traffic from search engines like Google. It’s free, targeted and that means it typically converts well. So we work hard to get more traffic from Google or other search engines like Bing, Yahoo, etc.

Now imagine one day you wake up and all of that traffic is just gone. Sadly that really does happen sometimes. And yes it can happen to you too.

In fact not to long ago, I had a client who lost as much as 50% of their traffic over the last year and every month it continues to drop even more. They were down over 500,000 unique visitors a day. Can you imagine loosing that much search engine traffic? There were a few different reasons that site was having problems but one in particular was that they didn’t believe the Google rules and guidelines applied to them.

Google lists off things they don’t like and no I’m not talking about SEO here. There isn’t an issue of search engine optimization. This is an issue of following the rules or “guidelines” as Google calls them.

Google says they don’t allow you to create fake doorway pages or automatic redirects. They don’t want you to have a low quality site that offers nothing unique from other sites already out there.

In other words, say you and your friend both create a website dedicated to porn star Jenna Jameson. If your site is exactly the same as the other Jenna Jameson website, what value does it add? You need to do something to make your site truly unique and different from the other. Putting up a website with 27 photos you got from an affiliate program is a violation of the Google TOS and in theory you can have your site banned from Google or de-indexed (removed from the Google search engine all together). Although a de-index isn’t officially a “ban” it does mean that all of the traffic you used to get from Google is now gone! Overnight all that traffic is gone.

Now that scenario is something you did on purpose – you knowingly created a website in that way. But did you know there are some webmasters out there who don’t even realize they are in violation?

Recently it was revealed that many website owners who used a popular traffic program got their sites removed from Google (de-indexed). Some people lost as much as 35,000 to 50,000 visitors a day – poof! All overnight and without warning. They checked out their entire site and they didn’t seem to be doing anything wrong on their own and it took a lot of work to figure out what happened.

So let me tell you the story so you can see just how easy it is to mess up without even realizing you’ve done anything wrong.

You’ve been working hard and are finally getting some traffic to your website. Great. But you aren’t really making a lot of money, at least not as much as you think you should be earning. So you hear about a traffic program that pays you for your traffic and you sign up for an account. They say they will pay you weekly. Sounds great, right? They are going to pay you to sell your clicked traffic, mobile redirects or popunders. You add the code they give you to your pages, so they can track how much traffic you send them and you actually start making some money. Sounds great so far, right?

Only without realizing it, you just violated Google’s rules. Remember Google said they don’t allow automated redirects. That falls under the quality guidelines of “Don’t deceive your users” and according to some it also violates the cloaking rule. Basically that means the search engine visits the site and gets different results than if a user visited the site. If a user visits that site on their cell phone, then the script would automatically redirect them to the advertisers website.

I’ve been hearing a lot of “But everyone is doing it so why am I getting punished?” To that I just have to say what my mother did when I was a little girl … If everyone jumped off of a bridge would you do it too? What I’m trying to say is that you need to be careful about what you do and who you do business with.

Just because 100 or even 10,000 other people are getting away with violating Google’s rules doesn’t mean that you can get away with it too. It’s not a matter of IF you will get caught, only WHEN.

So just remember that before you start doing business with another company or add your link to some website, or install some software, make sure you think about all the potential ramifications. Because it could very well cost you more than you bargained for.

 

Update / Clarification: Mobile redirection does not mean a website owner redirecting mobile users to a mobile version of their own site. Obviously that is a very acceptable use of automatic redirection. Google’s punishment of those using mobile redirection are those people who automatically redirect traffic to other sites / advertisers. ie: A person searches for Jenna Jameson and goes to JennaJameson.com. The website owner of JennaJameson.com then automatically redirects all traffic from Germany to GermanyPorn.com (making up these things here as an example). That is the kind of naughty redirection I am talking about. Google’s guidelines state it as “Redirecting is the act of sending a visitor to a different URL than the one they initially requested.”

So while I get that some people will pay for your foreign traffic or your mobile traffic and ask you to install a script to automatically redirect that traffic to them, it is technically a violation of Google’s rules and when you get caught it can cause your entire website to get de-indexed or even worse, banned. Do you really want to risk that?

 

 

An real look at how SEO works

For years mainstream sites have worked together when it comes to ranking their websites.¬† But in the adult industry we seem to all go out of our way not to.¬† Even though if we were to work together it would help us each make more money.¬† Then one day I realized that we were all so busy on sites like GFY feeding each other misinformation that maybe we didn’t really know ourselves how it all worked.¬† Maybe we didn’t realize there are things we can do to help each other and in the end, ourselves when it comes to SEO.¬† Just because another website is out there, doesn’t automatically make them your enemy.

So what I’ve decided to do today is break it down for you, step by step in very simplistic terms.¬† All I ask in return, is if you find any of this information at all helpful to you, you pass it on by tweeting about it or posting it on your facebook page.¬† That’s a fair trade, right?

This little blue box is your website. It has no page rank, no backlinks, no social authority, no age – since it’s a new domain name, and no indexed pages, since you just started your website.¬† In essence your in an SEO dead zone.¬† But that’s okay because your site is new and we are going to work together to change that.

your-website-1

There is nothing you can do to change the age of your domain name.  Only time itself can do that.  But there are things you can do to effect the other factors that search engines like Google look at when it comes to ranking your website.

First let’s start with the site itself.¬† For this example purpose we are going to pretend like your website is a free site dedicated to blondes with big tits.¬† Your website, as with all must start off with the main page.¬† This is the main menu if you will.¬† It is the first page that loads when someone goes to YOURDOMAINNAME.com.¬† Since the theme of your website is blondes with big tits, one will assume you worked hard and found a decent domain name that fit within the theme.¬† ie: BlondesWithBigTits.com or BigTitBlondes.com or something along those lines.

The front page of your website needs a few things.  It needs to clearly define what your keywords are.  This means that on that page you need to have a unique title for that page, the meta description of your website should also repeat that phrase.  So the title of your website should be Blondes with Big Tits.

But also keep in mind when it comes to your title, search engines recommend a minimum of 40 characters.   So if your title is below that you can use the space to add keyword variations or create compelling call-to-action copy.  Keep in mind also that your title needs to be unique on every single page.  If you have 283 pages in your website, you need to have 283 unique titles.  Page 1:  Your Site Name РSome other keyword.  Page 2 could be like Your Site Name РName of whatever page 2 is Рsome special page 2 keyword.

In the description you need to put your keywords (Blondes with Big Tits) one time.¬† Your meta description needs to be between 150 – 160 characters in length.¬† If your meta description is to long or to short it could cost you some valuable SEO points.¬† Meta descriptions can be any length but search engines generally truncate snippets longer than 160 characters.¬† It’s also important to note that you do not want to use quotes or any special characters in your meta descriptions.¬† If you do then Google will cut off the description.

Let’s look to see exactly how search engines like Google and Bing use titles and meta descriptions.

[raw][list style=”unordered” type=”type15″]

Title of the Page:  Hot Sex Positions РCrazy Hot Sex Moves РCosmopolitan

Meta Description:  Sex & Love With these scorching bedroom tricks and sex positions, you may have to put the .

URL:  www.cosmopolitan.com/crazy-hot-sex-positions

[/list][/raw]

 

meta-description

When you are writing up your meta description and titles you have to remember it will be seen by real people and if they aren’t done right, people won’t want to click on them so ranking high will be pointless because even if you are #1 or #2, nobody is actually clicking through.¬† So yes, what you say in your title and meta description really does matter.¬† Consider it your best and most valuable text ad.

Now on the page itself somewhere you need to include with H1 tags your keyword – Blondes with Big Tits.¬† You need to include Blondes with Big Tits somewhere at least two times in the body of the text on that page.¬† You also need to make sure your images alt tag has your keyword phrase.¬† How many times you actually include it in the text of the page will depend greatly on how much text overall you have on the page.¬† This is what they call keyword density.¬† Which basically mean you count up every single word used on the page, then you calculate what percentage you use your desired keyword.¬†¬† You don’t really have to do this by hand – wordpress plugins like like SEO Yoast will do that for you and help guide you what a good percentage is – typically 5% of so.¬† In general thought you want to keep it at a minimum of two times.

Think about it this way … if your website is dedicated to blue shoes, how would Google know that?¬† It knows that of course by counting the number of times your page talks about blue shoes.¬† The more you talk about it, the more obvious it is to Google that is what your site is about.¬† Of course there is a point when you go to far and talk about it to many times and then Google starts to punish you for it.¬† They figure if you talk about it to much then you are purposely trying to what they call “over optimize” your site and then they punish you for it.¬† So there is where you have to figure out the fine line of what is enough and what is far to much.¬† There is no real way for any of us to know for sure and keyword density doesn’t play the role that it used to in SEO but if anyone tells you that it doesn’t matter really is a dumb ass or purposely telling you miss information to screw with you.¬† Of course it matters.¬† How will Google (or any search engine for that matter) really know what your site is about if you don’t make a conscience effort to talk about it?¬† Duh!

[raw][list style=”unordered” type=”type15″]

Define your keywords.  ie: Blondes with Big Tits
Put your keywords in the title
Put your keywords in the meta description
Put your keywords in at least two different parts within the body of your text on the page.
Put your keywords within h1 tags on your page.
Make appropriate use of sub-headings (or h2) tags.
Put your keywords in at least one alt tags on the images on your page.

[/list][/raw]

Now that you have done all of that we need to talk about the text on the page.¬† Pictures may be pretty but search engines prefer text and lots of it.¬† The body of your page should never have less than 300 words and ideally you would want as many as 500.¬† And even more importantly, what you put needs to be unique.¬† That means you just can’t go copy and paste what someone else has written.¬† You need to write it yourself and it needs to be real sentences that are easy to read.¬† Believe it or not, search engines have the technology to sense real from fake content.¬†¬† They do this based on what is called the Flesch Reading Ease test, which is designed to indicate comprehension difficulty when reading a passage of contemporary academic English.¬† If your text is considered fairly difficult to read it can give you a lower score and that can hurt your SEO.¬† Search Engines like text that is unique, plentiful and easy to read.

So at this point your website includes one page.¬† You have a domain name that reflects the theme of your website, you have a unique title that is the appropriate length and has the keywords for your site in it. You wrote a killer meta description that makes anyone who reads it want to visit your website.¬† You’ve gotten at least 300 to 500 words of text in the body of your main page and have found at least two or three great places to put your keywords in.¬† Your page has a couple images and you made sure on the alt tags to properly include your keywords.

Now assuming you did all of those things, it is time to move on to the other pages on your website.  You made sure that every page you create is at least 300 words long Р500 to 700 minimum is better but do the best you can.  You have a unique title for every page and did your best to write a fabulously compelling meta description that is also unique for each and every page on your website.

Every page in your website should always includes a text link back to your home page.

 

Now that you have your website in the best possible shape it can be in, it is time to move forward with your plans for SEO domination and that means reaching out to others.

I would hope by now you’ve setup a twitter account for your website.¬† You can use a site like Tweepi to find people to follow.¬† In theory you can build up a following a few ways (without buying followers – who won’t help you at all in terms of seo).¬† Typically if you follow someone they will follow you back.¬† So you can use Tweepi to find people tweeting about things your site is about or people you’ve posted pictures of in your site and follow them.¬† Hopefully they will follow you back.¬† Another thing you can do is tweet often and use hashtags.¬† #sex #porn #naked #nsfw #tits #lesbians #sluts.¬† All fun and relevant.¬† So when people are on twitter looking for porn they do a twitter search and if you used the hashtag #porn chances are your tweet will appear and you have a chance of getting new followers that way.

Getting followers is only half the battle.¬† Once you get them you need to encourage them to retweet what you tweet.¬† So what you can do is post a picture of a hot girl and then say something like RT if you want more pics like this or RT if you love big tits … or whatever – you get the idea, right?¬† Retweets matter and right now seem to count heavily.¬† That may change in the future (as with all things in the SEO world) but for now they do matter.

Now that is only step one.  Back on your website hopefully you installed the social shares buttons on your pages so that if people visit your site that can with one simple click share your page with others.  These social shares are a very important step in your SEO plan.  Make sure you consider social sharing carefully in your design.  Social sharing is very important.  Social networking has recently become a big way of how search engines see your website.  The more people like your site or tweets about it, the more it will matter to your rankings.

Also on the note of tweeting, I want to say that people don’t want to follow someone who does nothing but tweet ads or links to their website.¬† It really does matter what you say to your followers.¬† Tweet about random things … fun facts and interesting things.¬† They don’t have to always be about sex.¬† Just be a normal person and chat about normal things like TV shows you watched or books you are reading.¬† Is some movie star really hot?¬† Talk about her. The more you talk normally the more followers you are going to gain – the more REAL followers who want to read what you are saying and soon enough want to visit your website.¬† They will do so because they will trust you more because to them you suddenly seem to them like a real person, not a dirty spammer.

This information isn’t everything but it’s a good start at helping you understand how the vast world of SEO works.

 

Google Still Dominates Despite GFY Naysayers

I love reading posts on sites like GFY where people poo poo Google and discount how important getting your site Google ready is.¬† Some of the people posting there even go as far as saying “Fuck Google” or “Google isn’t worth it”.

I really do get a chuckle out of those posts when I read them.

Why might you ask? For one very good reason and that is because I know how to read stats and I know how to do math.  The kind of math that matters when it comes to my website traffic and my pocketbook.

I know that Google controls more than 60% of the web search market, while the second biggest is Bing who has control of about 30% of the market.

And you want to know what else Google controls? Almost 100% of the mobile search market.  More and more today people are using mobile devices including ipads and the more affordable android tablets and even their smart phones to search for things and Google has a total and complete domination of that market with something like 97%.

Google mobile market share

The amount of people using mobile devices to search has gone up almost 30% in the last 6 months alone.  So that means that Google completely controls a market with insane growth.  How is that not important to your site?

So if I want to try and get the attention of those mobile users via search engines, I’m going to have to do so using Google.

If you are ignoring numbers like that then you are not a savvy business person.¬† Person after person on GFY predicts that Google’s domination is over. Yet Google’s 4th quarter earnings for 2012 went up 36%. In today’s economy to say your earnings went up $14.4 billion is something insanely impressive.

Right now the economy is a nightmare for just about everyone, except Google. They have shown insane growth from day one, making record breaking profits every single year they have been in business.¬† This picture says it all.¬† It actually represents Google’s revenue growth for the past few years.

 

Google revenue growth

  • In comparison, Microsoft posted a $492 million 4th quarter loss.
  • Amazon’s Q4 earnings aren’t out yet but in Q3 they had a loss of $274 million.
  • Best Buy reports that their earnings are down 97% from the year before.
  • Retail giant Wal-Mart boasted how their earnings for Q4 2012 beat estimates, but in the end they were still down 15%.
  • HP Q4 2012 revenue was down 70% and they are operating at a net loss of about $6.9 billion
  • Verizon Wireless earnings were down nearly $2 billion in the 4th quarter of 2012.

So next time you see someone telling you that Google isn’t worth your time, just keep this post in mind.

But more than that, if you learn anything from this post it should be that just because someone tells you something at a site like GFY, doesn’t necessarily make it true.¬† Sometimes people talk out their ass.¬† Sometimes they like to spread misinformation on purpose so you can’t compete with them and sometimes people are just jack asses and derive pleasure from telling you things that aren’t true.

 

Anchor Text – What it Means To You

Today’s subject for webmasters will be anchor text in links.¬† So let’s start by understand what anchor text even is.¬† Anchor text is the text that appears highlighted in a hypertext link and that can be clicked to open the target web page.

And what matters to you is that it’s a very simple and effective way to improve your SEO but often times goes completely overlooked by webmasters.¬† Let me start by showing you a very simple example …

To see my free Sunny Leone website, click here.

Click here is not that descriptive.  So what would be a better way to do it?

Be sure and visit my free Sunny Leone website.

 

Or instead of saying click here to see my Briana Banks website you can instead I would say visit my free Briana Banks website.

Belive it or not, search engines like Google aren’t mind readers.¬†¬† “click here” doesn’t really describe what the link is about.¬† They don’t just magically know what the page you are trying to send someone to is about unless you tell them so instead when you are making a link, link a phrase that actually tells what you are linking to.¬† That is the key to success with anchoring text in links.¬† If you start doing this, even for links within your own website you should start to see a good improvement in terms of SEO with your website.

Click here to see my photos page with blonde babes.

Or

See my photos page with blonde babes.

See how much better that is?  Well the search engines see and they will reward you with more traffic for doing it!