Use common sense when it comes to getting SEO advice

I know I’ve said this before but apparently, sometimes I have to repeat myself to be heard.

Just because someone says something, doesn’t make it true.

Even if that someone is a self-proclaimed expert in a given field.

It’s important that you don’t take things people say at face value, especially in the adult industry. You need to do your own research and use a bit of common sense.

I could tell you all day long the sky is neon pink and even explain to you in a way that sounds legit, adding in the fact that I’m a professional sky color cosmologist, but it still won’t make that fact true. The sky obviously isn’t neon pink. I mean you can just look up and see for yourself that isn’t true.

When it comes to SEO though, you’d be surprised just how many people will believe anything people tell them because the person claims to be an expert or because the information kind of sounds legit.

a few months ago XBIZ published an article about SEO. It was talking about a report recently released by Search Metrics, a very popular SEO website.

The problem with this article on the XBIZ site is it quotes someone who claims to be an expert.

The problem is with XBIZ doing this, it perpetuates the confusion and the spreading of misinformation in regards to SEO.

I want you to look at this statement …

“the new data analysis shows that backlinks have less value than they once did”

They go on by quoting some expert who goes on to back up this statement, spewing information that makes him sound like he knows what he is talking about.

But int he end it doesn’t matter what he says because all we needed to know about him what that he sported this one single statement …

“the new data analysis shows that backlinks have less value than they once did”

This information couldn’t be further from the truth. Backlinks are as important today as they were last year and 10 years before that.

Any person, no matter who you are tells you otherwise, RUN as fast as you can away from them because they clearly have no clue what the fuck they are talking about.

Even if they are right or kind of right in certain areas, the fact that they don’t know the #1 most important thing about SEO should be enough to lose confidence in anything else they have to say.

I mean how do you not understand the most basic information about the foundation of the company that helped to build a multi BILLION dollar empire??!?!?!?!?!?!?

But let me explain … if you and your friend had an idea and built your entire company around this idea, hell you even named this idea after yourself, and that foundation then helped to generate BILLIONS AND BILLIONS AND BILLIONS in revenue, would you be so quick to ditch said idea? I mean it was after all the very foundation that built your empire.

Now let’s go back to what I first said to you …. just because someone says something, doesn’t make it true.

Just because some jackass who claims to be an expert doesn’t make what he (or she) says true.

Larry Page is the man who co-founded Google with his buddy Sergey Brin.  When they were in college they worked out this system of relevancy. Prior to Google if you searched for something you often times got a bunch of spammy ass results.

This is where Larry Page and Sergey Brin came in and said, hey wouldn’t it be cool if you actually used a search engine to find something that you actually searched for?

Sounds simple right? Well back then it really wasn’t. Back in the day, search engines were a hot mess.

Until Google came along if you searched for something like Blue Shoes you could get thousands of listings about anything. Maybe a few were about Blue Shoes, but most of them were just spam.

This is why what Google did was such a big deal.

They (the two Google founders) named part of their invention (their secret plan to make relevant search results appear) after Larry Page and called it Page Rank. Get it? “Page” rank. 😛

Basically here is how it works.

It’s a buddy system. Just because you say your website is about blue shoes, doesn’t mean it really is. The more other websites link to you suggesting your site is in fact about Blue Shoes, the more Google starts to trust that in fact your site really might be about Blue Shoes.

But then the system gets even more complex. It says if a website Google already really trust links to you, then Google will trust you even more so than if just some regular website links to you.

In other words, it’s a popularity contest. The more “friends” you have the more popular you are, but the more popular friends you are, your popularity will skyrocket.

The problem is, one day SEO people started abusing the system. Since they knew how it worked and had a public method to track the results they started buying links.

So by buying those friends (or links) it unfairly inflated their popularity, until finally, Google said ENOUGH!

They took away the one tool SEO experts used to track popularity and then people went crazy and coming up with their own theories. They did this because they thought if we didn’t know who was the most popular it might stop people from trying to buy friends.

But in the end, just because they all had theories about what will and won’t work, it didn’t make them true.

Sometimes we have to use common sense.

Sometimes we have to remember not to panic and start listening to anything any random person on the internet is saying. Even if that random person on the internet calls himself an expert. Anyone can put anything they want in their profile on Twitter, it doesn’t make it true.

I can call myself a green eyed purple people eater. But you know what? It wouldn’t make it true.

Do backlinks still matter? YES, of course, they do.

I can’t say that loudly enough. Google isn’t going to suddenly change the way they are doing business. All they did was put in some effort to not make it so easy for SEO guys to game the system.

Google wants to be the best search engine out there and to do that, they have to provide users with the most relevant results.

And they do that, as we already know based on their system of trust. It’s what they’ve always used and they’ve said time and again, what they still use.

The only thing that really changed is, now Google doesn’t tell us what level of trust a given site has. Only Google knows that.

The point I am trying to make with this article is, don’t be so trusting of random people on the internet. Don’t just blindly trust people because they tell you they are an expert.

Just because someone says something, doesn’t make it true.

 

Just because someone says something, doesn’t make it true

I was once given some very valuable advice, that literally changed the way I approached everything I do in business. The advice was “just because someone said something, doesn’t make it true”. And that most especially applies to the web and SEO.

Even if the person in question is a so called expert. There are any of a variety of reasons why you shouldn’t always believe everything you here.

  • Sometimes people lie. Most especially in our business.
  • Sometimes people heard it from someone else and they heard it wrong or are perhaps missing part of the information.
  • Sometimes the information has changed. So what they told you may have been true before that isn’t the case anymore.
  • Sometimes people are just jackasses and they feel better about themselves if they tell you something you believe. Even if they didn’t really know the answer but hey it sounded good, right?
  • Sometimes information may be true for them for one reason or another, but may not be true for you.

When I stopped taking everything everyone told me at face value, especially in terms of SEO and started doing the research myself I was blown away at the little insightful tidbits that would come to me.

When people tell me things like “but everybody says”, I just smile and say thank you. Because to me it doesn’t really matter what “everybody” says.  I like to do the research and find out for myself. Maybe in the end “everybody” was right about whatever it was I am researching but in the process of trying new things, I could stumble upon something else all together, something I might not have found had I had no been doing the work myself.

It was recently revealed that a so called industry marketing expert that people like XBIZ put on panels to speak and educate the rest of us poor dumb folk, did all of his research by seeing what others had to say. So when his clients hired him to do work or ask him about marketing he would simply relay advice he learned from others.

Kind of sad huh? I mean who is to say that advice is legit? And companies like XBIZ put him on panels and invite him to host seminars to teach the rest of us. Seriously? I can’t tell you how much I lost respect for XBIZ over that one. But that’s another story for another day.

Sometimes you just can’t go with what other people tell you. Just because someone says the sky is purple, doesn’t make it so. Even if that person telling you is a leading industry expert with their own website and everything.

I’m not saying you don’t need to include what other people say as part of your own research. Heck I attend SEO and marketing classes all the time, still, even after being around since 1996. I’m just saying, don’t take everything everyone says as gospel. Unless you have done the research yourself or have seen it with your own eyes, don’t believe it.

Some experts may tell you that the best color for a join page is pink and purple. And hey, maybe for them that really is true. But how do you really know that is true for you, unless you test it out for yourself. Maybe your traffic is quite different than theirs and as a result black and red works better for you. Maybe pink and purple really is the best color, but the point is, you won’t ever really know unless you test it out for yourself.

Stop just taking people’s words for things.

Stop listening to these dumb asses that companies like XBIZ.com promotes as experts and puts on their panels. Because trust me when I say, they are no more than expert then you or my left toe are. They only got on the panel as an expert because they asked to be so or in some cases paid for that spot.

Of course it’s okay to look to others when you need help but just remember you don’t have to believe everything people tell you. Even if it sounds totally legit, take anything that anyone in our industry says with the grain of salt.

Example … someone told me they were THE leading expert in SEO. Now if you think about that statement, that’s some pretty big claim. He said he could help me with one of my sites for just a little bit of money, which turned out to be $10,000. He sent me a list of computer generated stats about the problems with the site in question to make it seem like he knew what he was talking about.

So I said, okay show me one of your sites. Since you are such an expert, surely you can show me something you’ve done before. He said something like how his client list is confidential but how in the past he has worked for this company and that company and I could ask this guy from GFY or xbiz or that guy because he knows him.

I wrote him back. So let me get this straight. You claim to be the leading expert in SEO and you don’t have a single website for yourself? Why would you not use this knowledge you have for yourself and make millions? I get you are busy with helping others but I mean come on? Who in their right mind would pass up on the millions of dollars you could be making if you were truly such an expert?

He wrote me back. Because I care about my clients more than I do myself. I just don’t have the time to spend on my own stuff.

Well that leads me to two points. #1 If you are so busy how in the world would you have time for little ‘ole me and #2 if you were making your clients so much money with your services how could not a single one of them snap you up and bring you on full time? That just doesn’t seem logical to me.

Much to no ones surprise, he stopped emailing me. LOL

Now here is the important part of this story. This person is promoted in our industry as an “expert” and he has all his little buddies on the industry message boards saying just as much.

If a person were to take what he said at face value they would be out a lot of money because the only thing he seems to really know how to do is setup email lists and copy and paste a bunch of reports from various SEO tools websites. He claims to have a waiting list that is months long and yet he somehow still has the time to spend hours a day on various industry message boards instead of actually doing any work for those supposed clients.

So consider today’s boring and long post a lesson learned in life  …

Just because someone says something, doesn’t make it true

 

 

 

 

Who are the top Adult News Websites?

Those who have known me for awhile know I’m a total stats freak and I love running reports based on various data. Today we are going to do just that for all of those adult news sites out there like Luke Ford and AVN.

I know people poo poo Alexa.com for the simple fact that their stats are pretty inaccurate and it’s easy to manipulate the rankings. And while that may be true, no public source of data is ever going to be perfect or 100% accurate. Still, it’s all we have so based on Alexa alone, who are the top “adult news” websites? As of October 07, 2013 these are the top 15 adult news sites based solely on their Alexa ranking. Interestingly enough XBIZ beats out AVN, not in major terms but still, with AVN’s advantage of AGE I would have though they would have been much higher than XBIZ. (Site name (Alexa ranking) + or – increase or decrease in ranking)

  1. XBIZ (12,194) +15,379
  2. AVN (17,365) +11,672
  3. Fleshbot (22,148) 1,468
  4. Mike South (23,282) +53,907
  5. Adult FYI (29,948) +39,558
  6. Tony Batman (32,717) +9,904
  7. YNOT (34,730) +69,768
  8. Lukeisback (65,118) +44,116
  9. Xcritic (95,991) 4,146
  10. Naked News (110,343) 14,085
  11. Luke Ford (190.599) +99,936
  12. World-Sex-News (290,893) +479,255
  13. AInews (391,531) +334,016
  14. The Floating World (401,963) +251,253
  15. Gramponante (428,164) +81,690

Of the top 15, which sites have had the biggest drops in ranking?

  1. Naked News They are down 14,085
  2. Xcritic They are down 4,146
  3. Fleshbot They are down 1,468

 

Now let’s look at the site’s bounce rank. A bounce rank means how many people hit the site and then just “bounce” out of there, meaning it judges actual retention of the visitor itself. The idea is, if a person hits your site and then just bounces out of there then your site isn’t what they wanted to see, so the better your bounce rate, the better quality your site is (in theory). With the average bounce rate being 50% anything better than 50% (less = better) then the better.

So which of the top 15 have the best bounce rates?

  1. Tony Batman (32,717) +9,904 – 9% bounce rate
  2. The Floating World (401,963) +251,253 – 15.80% bounce rate
  3. Adult FYI (29,948) +39,558 – 20.70% bounce rate
  4. AInews (391,531) +334,016 – 25.70% bounce rate
  5. Naked News (110,343) – 14,085 – 43.50% bounce rate

Here are the bounce rates of all the sites in order of overall popularity

 

  1. XBIZ 56.80% bounce rate
  2. AVN 47.40% bounce rate
  3. Fleshbot 45.20% bounce rate
  4. Mike South 59.70% bounce rate
  5. Adult FYI 20.70% bounce rate
  6. Tony Batman 9% bounce rate
  7. YNOT 60.40% bounce rate
  8. Lukeisback 62% bounce rate
  9. Xcritic 56% bounce rate
  10. Naked News 43.50% bounce rate
  11. Luke Ford 51.20% bounce rate
  12. World-Sex-News 96.50% bounce rate
  13. AInews 25.70% bounce rate
  14. The Floating World 15.80% bounce rate
  15. Gramponante 67% bounce rate