Use common sense when it comes to getting SEO advice

I know I’ve said this before but apparently, sometimes I have to repeat myself to be heard.

Just because someone says something, doesn’t make it true.

Even if that someone is a self-proclaimed expert in a given field.

It’s important that you don’t take things people say at face value, especially in the adult industry. You need to do your own research and use a bit of common sense.

I could tell you all day long the sky is neon pink and even explain to you in a way that sounds legit, adding in the fact that I’m a professional sky color cosmologist, but it still won’t make that fact true. The sky obviously isn’t neon pink. I mean you can just look up and see for yourself that isn’t true.

When it comes to SEO though, you’d be surprised just how many people will believe anything people tell them because the person claims to be an expert or because the information kind of sounds legit.

a few months ago XBIZ published an article about SEO. It was talking about a report recently released by Search Metrics, a very popular SEO website.

The problem with this article on the XBIZ site is it quotes someone who claims to be an expert.

The problem is with XBIZ doing this, it perpetuates the confusion and the spreading of misinformation in regards to SEO.

I want you to look at this statement …

“the new data analysis shows that backlinks have less value than they once did”

They go on by quoting some expert who goes on to back up this statement, spewing information that makes him sound like he knows what he is talking about.

But int he end it doesn’t matter what he says because all we needed to know about him what that he sported this one single statement …

“the new data analysis shows that backlinks have less value than they once did”

This information couldn’t be further from the truth. Backlinks are as important today as they were last year and 10 years before that.

Any person, no matter who you are tells you otherwise, RUN as fast as you can away from them because they clearly have no clue what the fuck they are talking about.

Even if they are right or kind of right in certain areas, the fact that they don’t know the #1 most important thing about SEO should be enough to lose confidence in anything else they have to say.

I mean how do you not understand the most basic information about the foundation of the company that helped to build a multi BILLION dollar empire??!?!?!?!?!?!?

But let me explain … if you and your friend had an idea and built your entire company around this idea, hell you even named this idea after yourself, and that foundation then helped to generate BILLIONS AND BILLIONS AND BILLIONS in revenue, would you be so quick to ditch said idea? I mean it was after all the very foundation that built your empire.

Now let’s go back to what I first said to you …. just because someone says something, doesn’t make it true.

Just because some jackass who claims to be an expert doesn’t make what he (or she) says true.

Larry Page is the man who co-founded Google with his buddy Sergey Brin.  When they were in college they worked out this system of relevancy. Prior to Google if you searched for something you often times got a bunch of spammy ass results.

This is where Larry Page and Sergey Brin came in and said, hey wouldn’t it be cool if you actually used a search engine to find something that you actually searched for?

Sounds simple right? Well back then it really wasn’t. Back in the day, search engines were a hot mess.

Until Google came along if you searched for something like Blue Shoes you could get thousands of listings about anything. Maybe a few were about Blue Shoes, but most of them were just spam.

This is why what Google did was such a big deal.

They (the two Google founders) named part of their invention (their secret plan to make relevant search results appear) after Larry Page and called it Page Rank. Get it? “Page” rank. 😛

Basically here is how it works.

It’s a buddy system. Just because you say your website is about blue shoes, doesn’t mean it really is. The more other websites link to you suggesting your site is in fact about Blue Shoes, the more Google starts to trust that in fact your site really might be about Blue Shoes.

But then the system gets even more complex. It says if a website Google already really trust links to you, then Google will trust you even more so than if just some regular website links to you.

In other words, it’s a popularity contest. The more “friends” you have the more popular you are, but the more popular friends you are, your popularity will skyrocket.

The problem is, one day SEO people started abusing the system. Since they knew how it worked and had a public method to track the results they started buying links.

So by buying those friends (or links) it unfairly inflated their popularity, until finally, Google said ENOUGH!

They took away the one tool SEO experts used to track popularity and then people went crazy and coming up with their own theories. They did this because they thought if we didn’t know who was the most popular it might stop people from trying to buy friends.

But in the end, just because they all had theories about what will and won’t work, it didn’t make them true.

Sometimes we have to use common sense.

Sometimes we have to remember not to panic and start listening to anything any random person on the internet is saying. Even if that random person on the internet calls himself an expert. Anyone can put anything they want in their profile on Twitter, it doesn’t make it true.

I can call myself a green eyed purple people eater. But you know what? It wouldn’t make it true.

Do backlinks still matter? YES, of course, they do.

I can’t say that loudly enough. Google isn’t going to suddenly change the way they are doing business. All they did was put in some effort to not make it so easy for SEO guys to game the system.

Google wants to be the best search engine out there and to do that, they have to provide users with the most relevant results.

And they do that, as we already know based on their system of trust. It’s what they’ve always used and they’ve said time and again, what they still use.

The only thing that really changed is, now Google doesn’t tell us what level of trust a given site has. Only Google knows that.

The point I am trying to make with this article is, don’t be so trusting of random people on the internet. Don’t just blindly trust people because they tell you they are an expert.

Just because someone says something, doesn’t make it true.

 

A simple way to understand SEO

In cyberspace all websites start out equal.  No matter how great you may think your site is, trust me when I say, it’s not.  They all start off as mealiness wastes of space … a big whopping zero.  It’s nothing personal.  It’s just a fact.  A new site has no “authority”.  But that’s okay.  In time that will change the more that changes, and the more authority your site builds up, the more valuable your website becomes.  Don’t get me wrong, it’s totally possible for a new site to come out of the gate and make some money and maybe even rank for a keyword or two but in the end trust me when I say, don’t let that confuse you.  All new websites, no matter what, start out with no authority and in the big picture that means you are a big fat zero.  At least in terms of SEO.

seo

 

But like I said before, in time this changes.  In fact, with just time itself that changes.  There is a metric known as domain age and the older your domain is, the more authority you are given.  So basically just because your site has been around awhile, you are automatically given a certain level of respect or “authority”.  The longer your site has been around, the more aged it becomes and the more of an aged bonus you get.

Then one day say someone tweets about your website or posts on their facebook page about it.  Maybe their pin one of your pictures on pinterest or reblog you on tumblr.  Whatever it doesn’t matter.  It’s all basically the same and now you are getting social and this gives you some street cred.  The more social networking sites that are pushing your site, the more social bonus you get and this in turn gives your site the street cred or social media authority bonus.

Now keep in mind with each of these factors, one single thing alone won’t do anything for you.  It’s all a part of a big pie.  Each bonus or metric can only do so much for you, even if you have the max possible bonus for that given thing, it still only possible to get so much.  Say in all the whole pie is worth 100 and domain age is worth 10 and social networking is worth 10.  So let’s say in your pie you have 3 points for domain age, and 10 points for social networking, your site is still only worth 13 points.  No matter how popular your site may be with social networks, that bonus still won’t ever go beyond 10 points.

Of course all that traffic from social media will bring you other things, like more traffic and that’s always a good thing but in terms of domain authority or SEO bonuses, there is a max cap.  Now that the common folk are talking about your site in social media you have the mainstream media or the big boys who mention your site by now in reference.  They don’t even have to link to you, but well a link is always great but in this one particular case it’s called the media citation metric.

For example, say you are at a website that talks about some hot new car.  Now say how it mentions that car got a 5+ rating in consumer reports.  That’s a media citation and some sites get mentioned like that more often than others and it is those sites who get the media citation bonus.  Another example of a media citation in our industry is AVN.  Every time another website mentions that a movie got a (whatever) star rating from AVN.  That counts as a media citation and plays into how much of a media citation bonus AVN.com gets.  The more often AVN is cited in other media as a reference, then the bigger that bonus is.  Another case in point … Fame Registry.  This site ranks the popularity of porn stars each month.  Every time someone issues a press release that says so and so is in the top 100 or top 10 at Fame Registry or won the whatever award for Fame Registry, that is a media citation and gives that site a SEO bonus.  This is a fairly new metric so nobody can really say for sure how much of a bonus it gives those sites but some initial results seem to be rather promising as it being a big bonus.

Next there is the friends and family bonus.  Well that’s what I call it. 🙂  But really it’s the bonus that matters to almost everyone else as it is the most common one out there.

If you have a website and someone else links to your website, you get a bonus.  The more people that link to you, the more of a bonus you get.  The more authority that website has that is linking to you, will directly effect how much of a bonus you get.   There is no way to know for sure as Google doesn’t publish its trade secrets but through testing some people have been able to guesstimate that a single PR3 link is worth more than 20 PR1 links.    And a link from a site with a page rank of 5 …  well as you can imagine is far more valuable than all of those combined, plus some.

Once you get your site into the PR4 or higher range, you are doing great and have really proven yourself to matter to Google and to ad buyers who all of the sudden will start knocking on your door to buy ad space from you.