Use common sense when it comes to getting SEO advice

I know I’ve said this before but apparently, sometimes I have to repeat myself to be heard.

Just because someone says something, doesn’t make it true.

Even if that someone is a self-proclaimed expert in a given field.

It’s important that you don’t take things people say at face value, especially in the adult industry. You need to do your own research and use a bit of common sense.

I could tell you all day long the sky is neon pink and even explain to you in a way that sounds legit, adding in the fact that I’m a professional sky color cosmologist, but it still won’t make that fact true. The sky obviously isn’t neon pink. I mean you can just look up and see for yourself that isn’t true.

When it comes to SEO though, you’d be surprised just how many people will believe anything people tell them because the person claims to be an expert or because the information kind of sounds legit.

a few months ago XBIZ published an article about SEO. It was talking about a report recently released by Search Metrics, a very popular SEO website.

The problem with this article on the XBIZ site is it quotes someone who claims to be an expert.

The problem is with XBIZ doing this, it perpetuates the confusion and the spreading of misinformation in regards to SEO.

I want you to look at this statement …

“the new data analysis shows that backlinks have less value than they once did”

They go on by quoting some expert who goes on to back up this statement, spewing information that makes him sound like he knows what he is talking about.

But int he end it doesn’t matter what he says because all we needed to know about him what that he sported this one single statement …

“the new data analysis shows that backlinks have less value than they once did”

This information couldn’t be further from the truth. Backlinks are as important today as they were last year and 10 years before that.

Any person, no matter who you are tells you otherwise, RUN as fast as you can away from them because they clearly have no clue what the fuck they are talking about.

Even if they are right or kind of right in certain areas, the fact that they don’t know the #1 most important thing about SEO should be enough to lose confidence in anything else they have to say.

I mean how do you not understand the most basic information about the foundation of the company that helped to build a multi BILLION dollar empire??!?!?!?!?!?!?

But let me explain … if you and your friend had an idea and built your entire company around this idea, hell you even named this idea after yourself, and that foundation then helped to generate BILLIONS AND BILLIONS AND BILLIONS in revenue, would you be so quick to ditch said idea? I mean it was after all the very foundation that built your empire.

Now let’s go back to what I first said to you …. just because someone says something, doesn’t make it true.

Just because some jackass who claims to be an expert doesn’t make what he (or she) says true.

Larry Page is the man who co-founded Google with his buddy Sergey Brin.  When they were in college they worked out this system of relevancy. Prior to Google if you searched for something you often times got a bunch of spammy ass results.

This is where Larry Page and Sergey Brin came in and said, hey wouldn’t it be cool if you actually used a search engine to find something that you actually searched for?

Sounds simple right? Well back then it really wasn’t. Back in the day, search engines were a hot mess.

Until Google came along if you searched for something like Blue Shoes you could get thousands of listings about anything. Maybe a few were about Blue Shoes, but most of them were just spam.

This is why what Google did was such a big deal.

They (the two Google founders) named part of their invention (their secret plan to make relevant search results appear) after Larry Page and called it Page Rank. Get it? “Page” rank. ūüėõ

Basically here is how it works.

It’s a buddy system. Just because you say your website is about blue shoes, doesn’t mean it really is. The more other websites link to you suggesting your site is in fact about Blue Shoes, the more Google starts to trust that in fact your site really might be about Blue Shoes.

But then the system gets even more complex. It says if a website Google already really trust links to you, then Google will trust you even more so than if just some regular website links to you.

In other words, it’s a popularity contest. The more “friends” you have the more popular you are, but the more popular friends you are, your popularity will skyrocket.

The problem is, one day SEO people started abusing the system. Since they knew how it worked and had a public method to track the results they started buying links.

So by buying those friends (or links) it unfairly inflated their popularity, until finally, Google said ENOUGH!

They took away the one tool SEO experts used to track popularity and then people went crazy and coming up with their own theories. They did this because they thought if we didn’t know who was the most popular it might stop people from trying to buy friends.

But in the end, just because they all had theories about what will and won’t work, it didn’t make them true.

Sometimes we have to use common sense.

Sometimes we have to remember not to panic and start listening to anything any random person on the internet is saying. Even if that random person on the internet calls himself an expert. Anyone can put anything they want in their profile on Twitter, it doesn’t make it true.

I can call myself a green eyed purple people eater. But you know what? It wouldn’t make it true.

Do backlinks still matter? YES, of course, they do.

I can’t say that loudly enough. Google isn’t going to suddenly change the way they are doing business. All they did was put in some effort to not make it so easy for SEO guys to game the system.

Google wants to be the best search engine out there and to do that, they have to provide users with the most relevant results.

And they do that, as we already know based on their system of trust. It’s what they’ve always used and they’ve said time and again, what they still use.

The only thing that really changed is, now Google doesn’t tell us what level of trust a given site has.¬†Only Google knows that.

The point I am trying to make with this article is, don’t be so trusting of random people on the internet. Don’t just blindly trust people because they tell you they are an expert.

Just because someone says something, doesn’t make it true.

 

Is Google Analytics really telling you the whole story?

I love statistics. I love knowing exactly how many visitors come to one of my websites, how long they stay and what where they came from in the first place.

Without knowing this kind of information, how can I work to improve my websites?

Google Analytics is a free tool that helps me know some amazing information about my website. It is, in fact, the best free tool out there that isn’t hosted on your own server.

But there is a problem with Google Analytics and really any tool out there that generates states that aren’t¬†hosting on your own server, and based on your own server logs. They are notoriously inaccurate.

Years ago the inaccuracy was about 5% to 10% on small traffic websites and as much as 10% to 20% on sites with more than a few thousand visitors per month. Not that bad, right?

But times have changed and so has the technology and it makes remote tracking even more difficult so I decided to take a look at just how crazy off the numbers being reported really where.

I picked one of my websites and ran a report for the year (so far). It tells me these are the unique visitors who have visited that site in question.

Jan Feb Mar Apr
5,281 4,535 16,217 20,546

The problem is, when you actually review the real numbers, those from my server logs, you find that Google Analytics didn’t even remotely come close. Here is what my website actually had in terms of unique visitors.

Jan Feb Mar Apr
15,498 13,192 18,995 23,656
  • January was off by 10,217
  • February was off by 8,657
  • March was off by 2,778
  • April was off by 3,110

That’s 21,762 people in the first 4 months of the year that Google couldn’t properly track on just one of my websites.

This is why you need to have your own server stats program like AW stats – something that actually tracks your traffic stats internally.

Sure Google Analytics is great for many reasons, and I still strongly suggest using it, but when it comes to accurately tracking the total number of unique visitors to your website, you need to use your own server data. It’s the only way to know for sure just how many people visited your website at any given time during a month.

 

Is your home router safe? It may not be!

WordFence the popular WordPress security plugin sent out a massive email blast today letting people know that their home router may be vulnerable.

Although the vulnerability was first disclosed in 2014, it wasn’t taken seriously by many and as a result, hackers are now using it to hack home routers.

As many as 41 million home routers worldwide have the vulnerability. Basically, you should not have port 7547 open to the public. If your router has it open, you should contact your internet service provider and ask them to close it at once.

To find out if you are vulnerable click here to run the test.

Contact your ISP and let them know that port 7547 on your home router is accessible from the public internet.

Let them know that port 7547 is used by your ISP to manage the router. It should not be publicly available. Suggest that they filter access to that port to prevent anyone on the public internet accessing it.

To now allow hackers to get access to your home computer or take over your WiFi.  Get your internet service provider to close off public access to port 7547 on your router today.

On a side note, if you call your ISP and they tell you “you don’t have any ports open” insist that you do (if you took the test and failed it).

Also try here and enter 7547 in the port area and then click check.

If they say otherwise, ask them to escalate your ticket. That’s what I did. It took awhile but finally was able to get to someone that knew what he was doing and help me.

It’s annoying I know, but that’s how some internet companies are.

What is Google’s Rank Brain all about?

In 2013 the world first heard about the concept of Rank Brain, which is an artificial intelligence (AI) program that Google was developing to make search engine technology smarter. It was officially put into use in 2015 and since then has been getting smarter with each and every search.

That’s the thing about AI, the more you use it, the more it learns.

Right now, Google uses hundreds of ranking singles, to determine what web pages come up when a person searches for a specific thing.

Some of these things are simple like does the search term appear in the HTML title tag? Does the search term appear in the body of the page? Does the page in question use header tags that feature the search term?

However, the three most important are PageRank, RankBrain and the content itself.

What exactly how does RankBrain work? Well from what I can gather after listening to Google talk about it, is that it is mainly used as a way to interpret the searches that people submit to find pages that might not have the exact words that were searched for.

When you search for ‚ÄúApple‚ÄĚ are you talking about Apple the technology company or are you referring to the fruit?

While Google previously had technology that could help with this problem, RankBrain does it better and it continues to get better at it each and every day, with each new search a person makes. That’s the beauty of technology that learns. The more people that use it, the more it learns to give people what they want.

A few years ago, people laughed when it was revealed that Google engineers were using romance novels to teach its artificial intelligence systems to better understand how people communicate. In all Google fed it 2,865 romance novels.

Yet when that same AI brain learned how to write its own romance novel, people were stunned. The world didn’t think it was possible that a computer could actually write fiction.

Of course, that wasn’t the goal. What they were trying to do is make a computer known for its stuff, factual style, to be more conversational.

The better we teach Google’s AI to communicate like we human’s do, the more it will know what we mean, truly mean and that means it will return better search results.

In other words, it will know instinctively if we mean by ‚Äúapple‚ÄĚ.

Something interesting to note was that RankBrain does all of its learning offline. It’s learning is done based on batches of historical searches and then learns to make predictions from those.

Once those predictions are tested and proven to return positive results, then the Google engineers push the latest version of RankBrain to the live servers and the learning process begins again.

Google processes over 40,000 searches every second of every day. That means that every day, RankBrain has an opportunity to learn over 3.5 billion things from us and be all that much smarter the next time we search.

 

Do business reviews really matter?

As an author I learned long ago the importance of a good book review on Amazon. But what about business reviews, do they really matter?

YES. Let me repeat that so you are sure to hear me — HELL YES THEY MATTER.

When you Google your business to the right your business entry comes up and that is where your reviews are shown.

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Consumers see online reviews almost every time they search. So yes, they are important. But more important than most people realize.

Simply put, more reviews = more traffic from search engines.

The more positive reviews you have on both Google and Facebook, the better your SEO results will be.

Positive business reviews legitimize a business and that makes Google happy.

So how do you get them? Well according to a recent survey, 70% of consumers will leave a review for a business when asked.

It really is that simple. When a customer is checking out, thank them for doing business with you and ask them to Google your company and post a review.

Other interesting insight from the survey about business reviews ….

  • 90 percent of consumers read just 10 reviews or fewer before they feel that they can trust a business (vs. 87 percent in 2015).
  • 32¬†percent of consumers form an opinion by reading one to three reviews.
  • 68¬†percent of consumers form an opinion by reading one to six reviews.
  • 68¬†percent of people say positive customer reviews make them more likely to use a local business.
  • 83¬†percent of people trust online reviews as much as a personal recommendation ‚ÄĒ¬†if they meet their requirements (vs. 80¬†percent in 2015).
  • Just 16¬†percent of consumers surveyed said that they don‚Äôt trust online reviews (vs. 20¬†percent in 2015).
  • Authenticity¬†is essential ‚ÄĒ over a quarter of consumers trust reviews more than personal recommendations only if they believe the review to be genuine.
  • After reading positive reviews, 54¬†percent of consumers will visit the business‚Äôs website (48¬†percent in 2015).
  • 19¬†percent will visit the business directly.
  • 17¬†percent will search for additional reviews about the business.

Anyway, the main point is this … if asked, approximately 70 percent of consumers will leave a review for a business.

So start asking every customer you do business with to Google your company name and then leave a review or to post a review on Facebook.

It’s great for your SEO and that will bring you even more business!

A simple review not only refers others to do business with you, but it gives you a bonus of free traffic (free advertising) from search engines.

Wouldn’t you like more customers without having to pay money in advertising to get them?

Then remember that next time a customer is in your store. Thank them for doing business with you and then ask for that review!

 

Is Instagram now more popular than Twitter? Not so fast!

When it comes to popularity with porn stars, Twitter is all the rage. But lately people are saying it’s all about Instagram. I thought about that, and I’m like hmmm … that makes sense, men love photos, instagram is all pics. But then again Instagram forbids nudes and twitter allows is. So that got me thinking … which social networking platform really is bigger?

Turns out the answer is Twitter, by far. In fact, Twitter is 3 times more popular than Instagram.

According to Ebiz MBA, a company who tracks the popularity of social networking sites, Facebook remains supreme with an estimated 1.1 billion unique visitors a month.

Twitter had 310 million and Instagram is only at 100 million.

So while it is true Instagram has skyrocketed in popularity this year, it still has a long way to go. Sites like Pinterest and Tumblr are still more popular than Instagram.

Here is the run down on other social networking sites.

  • Facebook – 1.1 billion unique monthly visitors
  • YouTube¬†– 1 billion unique monthly visitors
  • Twitter¬†– 310 million
  • Linkedin¬†– 255¬†million
  • Pinterest¬†–¬†250¬†million
  • Google Plus+¬†–¬†120 million
  • Tumblr¬†–¬†110¬†million
  • Instagram¬†–¬†100¬†million
  • Reddit¬†–¬†85¬†million
  • VK¬†–¬†80 million

By the way, you can follow me on twitter @MissKelliXXX.

 

Weeding Out SEO Myths

I once had a client, bless his little heart who was absolutely obsessed with quoting things he heard about SEO from various sources and would spout them as if they were the word of God.

“Well I heard”, “So and so said”, “Didn’t you know”. These were things I heard all the time and would cringe when he would start a sentence off like that.

The bitch in me wanted to say, well if know everything, why in the world did you need to hire me?

Of course I would never say that and instead I work tirelessly with him to teach him the difference between people who talk out their ass as if they know things and about blowhards who sometimes just flat out make shit up, I can only assume for the pure pleasure of seeing how many people they can convince their lies are real.

It took several months but by the time I finished the project we were able to get his traffic up more than 250% and improve his sales ratios drastically. And I did using real SEO techniques, not something that someone’s cousin’s brother told them. But the most important thing I taught this client was to stop listening to random people about SEO tips, especially if it’s from sites like GFY.

Which leads me to the point of this particular post … just because someone tells you something it doesn’t make it true.

I could tell you that the sky is purple and that the grass is orange but that doesn’t make it true. That’s obvious right? Yet so many people are willing to believe anything anyone tells them on the internet about SEO. Why?

I have a policy in regards to my SEO advice … if I haven’t seen it with my own eyes then it’s not true. I spend a lot of time and money researching search engine optimization and so that’s easy for me to say and obviously I can’t expect every person to do the same, but what I do want each and every one of you to remember is that just because some guy posts something on some random message board or blog, doesn’t mean it has one iota of truth to it.

Another thing to keep in mind is that just because something was true one day doesn’t mean it’s true today. So sometimes people will tell you something that really was true, but today it’s irrelevant or even worse, harmful.

Sometimes people pass on false information without even realizing they are doing it, so I’m not saying all people who tell you made up things about SEO are bad – sometimes they just don’t know better. They heard the false information elsewhere and it sounded legit to them so they passed it on.

I hear quite often that the more times someone LIKES a post you make or LIKES a Facebook LIKE button you put on you website, the better results it will get in search engines.

While it is true, social networking is a valuable part of your overall marketing plan and it does play into the big picture, especially when it comes to factors like social authority but in the end, it doesn’t matter if you get 500 likes or 5 million because Google doesn’t have access to that information so therefore they can’t use it to help or hinder your efforts.

Social networking is very important in terms of certain aspects of SEO but not everything you do on your social networking sites matter. And just so we are clear here, 417 people clicking LIKE on your website, doesn’t matter in regards to SEO. 417 people linking to your site does.

Google has said that right now they are treating Facebook and Twitter like any other website so if you create a post that has a link to your website and 417 people share it on their own timelines, that does help you because now 417 people have shared a link to your website. Now the catch to that is, it only helps you if the information posted is considered public and Google can access it. If people have their timelines set to private then it doesn’t really help you that much.

Did you know that your social networking sites have pagerank just like websites do? As I said before, that’s because Google has said they treat Facebook and Twitter like any other website. So if websites have a page rank, why wouldn’t your Facebook page as well?

My Facebook profile is a PR2 and my Twitter profile is a PR3. Vicky Vette’s twitter page is a PR5, while Sunny Leone’s is a PR4. I’m not sure why Sunny Leone’s is lower than Vicky Vette’s since she has so many more followers than Vicky Vette does but that’s how it worked out.

Public page rank is no longer available so I can’t re-run the numbers to see what they are now that Sunny Leone has passed more than a million followers on twitter. ūüôĀ

The basic concept is the same for any other website as it is for your social networking profiles … the more people link to them, the higher page rank they will be and that means the more trust Google has in them.

Anyway the point I’m trying to make is that sometimes you just need to use your brain. If something doesn’t sound right to you, then it’s probably not true. If something does sound great, don’t just assume it is true … look into it. Talk to experts or people you know and trust and see what they think because you invest a lot of time into your website and I would hate to see you waste time working on something that didn’t do anything for you.