Is Instagram now more popular than Twitter? Not so fast!

When it comes to popularity with porn stars, Twitter is all the rage. But lately people are saying it’s all about Instagram. I thought about that, and I’m like hmmm … that makes sense, men love photos, instagram is all pics. But then again Instagram forbids nudes and twitter allows is. So that got me thinking … which social networking platform really is bigger?

Turns out the answer is Twitter, by far. In fact, Twitter is 3 times more popular than Instagram.

According to Ebiz MBA, a company who tracks the popularity of social networking sites, Facebook remains supreme with an estimated 1.1 billion unique visitors a month.

Twitter had 310 million and Instagram is only at 100 million.

So while it is true Instagram has skyrocketed in popularity this year, it still has a long way to go. Sites like Pinterest and Tumblr are still more popular than Instagram.

Here is the run down on other social networking sites.

  • Facebook – 1.1 billion unique monthly visitors
  • YouTube – 1 billion unique monthly visitors
  • Twitter – 310 million
  • Linkedin – 255 million
  • Pinterest – 250 million
  • Google Plus+ – 120 million
  • Tumblr – 110 million
  • Instagram – 100 million
  • Reddit – 85 million
  • VK – 80 million

By the way, you can follow me on twitter @MissKelliXXX.

 

Weeding Out SEO Myths

I once had a client, bless his little heart who was absolutely obsessed with quoting things he heard about SEO from various sources and would spout them as if they were the word of God.

“Well I heard”, “So and so said”, “Didn’t you know”. These were things I heard all the time and would cringe when he would start a sentence off like that.

The bitch in me wanted to say, well if know everything, why in the world did you need to hire me?

Of course I would never say that and instead I work tirelessly with him to teach him the difference between people who talk out their ass as if they know things and about blowhards who sometimes just flat out make shit up, I can only assume for the pure pleasure of seeing how many people they can convince their lies are real.

It took several months but by the time I finished the project we were able to get his traffic up more than 250% and improve his sales ratios drastically. And I did using real SEO techniques, not something that someone’s cousin’s brother told them. But the most important thing I taught this client was to stop listening to random people about SEO tips, especially if it’s from sites like GFY.

Which leads me to the point of this particular post … just because someone tells you something it doesn’t make it true.

I could tell you that the sky is purple and that the grass is orange but that doesn’t make it true. That’s obvious right? Yet so many people are willing to believe anything anyone tells them on the internet about SEO. Why?

I have a policy in regards to my SEO advice … if I haven’t seen it with my own eyes then it’s not true. I spend a lot of time and money researching search engine optimization and so that’s easy for me to say and obviously I can’t expect every person to do the same, but what I do want each and every one of you to remember is that just because some guy posts something on some random message board or blog, doesn’t mean it has one iota of truth to it.

Another thing to keep in mind is that just because something was true one day doesn’t mean it’s true today. So sometimes people will tell you something that really was true, but today it’s irrelevant or even worse, harmful.

Sometimes people pass on false information without even realizing they are doing it, so I’m not saying all people who tell you made up things about SEO are bad – sometimes they just don’t know better. They heard the false information elsewhere and it sounded legit to them so they passed it on.

I hear quite often that the more times someone LIKES a post you make or LIKES a Facebook LIKE button you put on you website, the better results it will get in search engines.

While it is true, social networking is a valuable part of your overall marketing plan and it does play into the big picture, especially when it comes to factors like social authority but in the end, it doesn’t matter if you get 500 likes or 5 million because Google doesn’t have access to that information so therefore they can’t use it to help or hinder your efforts.

Social networking is very important in terms of certain aspects of SEO but not everything you do on your social networking sites matter. And just so we are clear here, 417 people clicking LIKE on your website, doesn’t matter in regards to SEO. 417 people linking to your site does.

Google has said that right now they are treating Facebook and Twitter like any other website so if you create a post that has a link to your website and 417 people share it on their own timelines, that does help you because now 417 people have shared a link to your website. Now the catch to that is, it only helps you if the information posted is considered public and Google can access it. If people have their timelines set to private then it doesn’t really help you that much.

Did you know that your social networking sites have pagerank just like websites do? As I said before, that’s because Google has said they treat Facebook and Twitter like any other website. So if websites have a page rank, why wouldn’t your Facebook page as well?

My Facebook profile is a PR2 and my Twitter profile is a PR3. Vicky Vette’s twitter page is a PR5, while Sunny Leone’s is a PR4. I’m not sure why Sunny Leone’s is lower than Vicky Vette’s since she has so many more followers than Vicky Vette does but that’s how it worked out.

Public page rank is no longer available so I can’t re-run the numbers to see what they are now that Sunny Leone has passed more than a million followers on twitter. 🙁

The basic concept is the same for any other website as it is for your social networking profiles … the more people link to them, the higher page rank they will be and that means the more trust Google has in them.

Anyway the point I’m trying to make is that sometimes you just need to use your brain. If something doesn’t sound right to you, then it’s probably not true. If something does sound great, don’t just assume it is true … look into it. Talk to experts or people you know and trust and see what they think because you invest a lot of time into your website and I would hate to see you waste time working on something that didn’t do anything for you.

 

 

The Rules of Social Networking Do Matter

The article will help you understand the very few but important rules of Twitter and Facebook so you don’t get your accounts banned.

When it comes to marketing your brand and yes porn stars that means yourself, you need social networking sites like twitter and Facebook.

The problem is, far to many porn stars (or others in the industry) don’t seem to get the rules and find themselves working hard to build up their accounts, getting tons of followers and fans only to lose their account.

So here are a few simple but very important rules to follow —

First let’s start with Facebook. Facebook doesn’t like porn or anything directly associated with it — so if you are going to use Facebook to promote yourself or your brand then you need to be extra careful about the rules.

Rule #1: Facebook requires that you use your real name if you want a standard Facebook account. If you want to use your porn star name you’ll need to create a “page”. Here is the Facebook page for porn star Audrey Hollander.

If you want a normal account (here is a link to my Facebook account), use your real name, not something like YourfirstName YourCompany name. ie: Kelli PornCompanyName. If you want a traditional Facebook account you can’t use your company name, or some made up name – you have to use your real name. There are no exceptions to this rule. If you want your Facebook page to be called your company name, create a PAGE.

Rule #2: Don’t ever post pictures of yourself naked. Sex is a big no no on Facebook and it can get you banned. If you want to post sexy pictures that’s fine but do make sure you aren’t exposing your breasts or private parts.

Now let’s look at Twitter.

Twitter doesn’t really care what you call yourself. But what they do care about is your avatar, header image and background.

You may not have nudity in your header image, your avatar or your background. You can have sexy pictures but no nudity.

Can you tweet pictures of yourself naked? So far Twitter has allowed us to post all the naughty pictures we want BUT there is a catch … you need to adjust your twitter settings (under settings) and mark your photos as potentially sensitive.

twitter settings

If you do not do this and you tweet out naughty pictures of yourself, your twitter account couple potentially be banned.

Twitter’s Team Follow Train … Does it work?

So you have this new twitter account and now you need some followers, what are you to do? You know that people look down on buying followers, so then you hear about this thing called #TeamFollowBack or the Twitter Follow Train.

How it works is simple … you follow everyone in who teams #TeamFollowBack and in return they follow you. You follow 5,000 people, 5,000 people follow you back.

Sounds great, right? Well … turns out not so much.

What is the point of getting people to follow you? That’s really what you need to define before you can answer how great it is to buy or do team follow back.

Is the point so people don’t look at your account and go OMG they have 12 followers ewww? Or is the point so that your fans or followers can interact with you, find out what’s going on with you and perhaps buy some of your goodies?

That’s what Twitter SHOULD be about for you. Social media marketing is about marketing you (your brand) and the people you buy followers from aren’t real people and the same it turns out goes for follow train people either.

I did some extensive testing on three twitter accounts and these are my results.

  1. I bought 15,000 followers on an undisclosed account.
  2. I did team follow train and got 5,000 followers.
  3. I did it the hard way and tried to build up my account by being active.

I started all three test accounts on the exact same day (with exception of #3 see below) I made sure to give them real looking names, profiles and pictures. I tweeted exactly the same thing on all three accounts.

I made sure that with all three accounts I tweeted with the 80/20 ratio meaning that 8 out of every 10 things I said were about general stuff like the weather, what I was doing that day – no links. The other 20% of my tweets were pictures, promos, and whatnot.

Account 1 with 15,000 followers had a 0 rate of engagement. Out of about 600 tweets, not a single re-tweet, comment, or click through, nothing. LOL

Account # had 5,000 followers and in return I followed 5,000 people. My stream was full of their team follow back tweeting spam but you know what? That’s all they tweeted about. Those people were so busy getting new followers and tweeting about that, it’s all they talked about. I got 1 click through, from 600 total tweets, no comments, no re-tweets. It was almost like buying followers, only worse because now my stream is full of jackasses going on about #TeamFollowBack.

Account #3 had 312 followers. LOL I’m sorry but it was all I could get. I had to really work for those guys using creative hash tags, etc. In all I tweeted the same 600 tweets as the other two accounts but I also tweeted 83 additional tweets, each time using creative #hashtags and comments to other people’s tweets that I was following.

In the end my return was 21 click throughs, 6 retweets and 17 comments. 21 out of 312 was a hell of a result.

So it turns out the only way to have any sort of financial success with your twitter account is to have real followers and actually interact with them. Tweeting 400 ads won’t do anything for you. If you want to have a successful twitter account then you need to actually tweet real things. Talk about the weather, talk about some TV show you are watching or your favorite sporting event. Talk talk talk That’s the key to success on twitter.

 

 

 

Don’t be a Social Networking Spammer

Social media is about being social, not about spamming your friends and followers. This is something that a lot of people just don’t seem to get.  If you follow the rules of etiquette when using social networking sites, you might just find that you’ll actually have far better results than you would by being a spammer.

I want you to think about this … if you were to go to a mixer at your local Chamber of Commerce, would you wear a big sign around your neck that promotes your website? Of course not and you shouldn’t do it on Twitter or Facebook.

 

don't spam twitter

 

Don’t use automated direct messages to promote your website.  First and foremost, they are against the Twitter Terms of Service and have been known to cause a high ratio of un-follows.

Don’t start sending direct messages to your followers unless you really know them. If you want to thank them for following you then send it in an @tweet. If also helps to make it personal so you don’t look like a twitter bot. Say something like Hey @MissKelliXXX thanks for following me, really appreciate it. Now to the next guy say something like Thanks for following me @FameRegistry. Love your site. Now you are engaging your followers in a conversation and that is what social networking is about.

By using social networking sites int he way they are supposed to, you actually might generate interest from people – real people. They click your name and you know what they see? A link to your website and chances are because they are interested in you, they will click your link to your site.

The other side of that coin is, you could spam your new followers, annoy them and eventually they just stop following you or even worse, enough of them report you for spam tweets and then you lose your account.

Did you know there are groups of people dedicated to nothing but enforcing anti-spam rules on social networking sites? They are internet vigilantes and they are quite dedicated when it comes to going after people they deem a twitter account nothing more than spam.

So here are some basic “guidelines” to follow … you should have a 1:10 ratio of tweets. This means that you should have a minimum of 10 real tweets (text with no links at of all of kind) for every 1 tweet that includes a link.

So if you want to tweet out a promo to your website once a day, that means you’ll need to tweet about 10 other things first. It doesn’t really matter what those things are, as long as they are engaging to your users and don’t include links to anything else.

So what are some things you can tweet?

  • Tweet hello or good night.
  • Reply to other people’s tweets.  If they ask questions, try and answer them. If they say good morning, say good morning back.
  • Tweet a thank you to someone or something. ie: I so love @Pepsi. Nothing wakes me up in the morning more than an ice cold @Pepsi.
  • Ask for help or advice about something. ie: The new iphone.
  • Tweet happy birthday messages to your favorite porn stars or celebs.
  • Tweet tips about something you are knowledgeable in. Just remember to talk like a human – make sure your tweets don’t make you sound like an auto-tweeting bot.
  • Ask questions that require an answer more than a yes or a no.
  • Conduct a poll. Ie: Do you like blondes, brunettes or red heads?
  • Tell a funny or interesting story. It make take you a few tweets but that’s okay to do sometimes.
  • Did you eat something great? Tweet out the recipe.
  • Tweet interesting facts.
  • Compliment someone’s profile or avatar for a person who follows you.

Just remember that you have two main goals … #1 Is to tweet text without any links. You want to save your links to tweet about your website. #2 Your goal is to be engaging. The more interesting your tweets are the more people will comment or re-tweet them and that will help you even more.

 

 

 

 

 

 

 

 

 

 

 

 

The Social Shares War – Revisited

Last year I did a post about the social share wars {see older post here}. In this post I asked the question, which social networking site do people really use. We all know Facebook is king in terms of user-base but we also know millions and millions of those accounts are fake or dead (no longer in use).

So basically what I did was looked at a popular news story on a mainstream site and then we examined who did what in terms of sharing the information. In September of 2012 we learned that if people wanted to share information with their friends they usually did so via twitter, not Facebook like I had thought.

So despite Facebook being the #1 social networking site, the actual usage favored twitter. So now a year later things have changed yet again. This snapshot was taken in August of 2013. It shows us the big three – Facebook vs Twitter vs Google+ (the big three we care about in the porn industry) and #1 is now google+ believe it or not. Behind that is Facebook and Twitter has taken a noticeable drop.

social-network-shares-08122013

Facebook (738 shares), Twitter (695 shares) and Google+ (1,100 shares) – other sites (329 shares)

So now let’s compare that to the one we used in 2012. What a major difference a single year makes, huh? Google+ was barely on the radar just a year ago.

social-network-shares-09012012

 

 

 

 

An real look at how SEO works

For years mainstream sites have worked together when it comes to ranking their websites.  But in the adult industry we seem to all go out of our way not to.  Even though if we were to work together it would help us each make more money.  Then one day I realized that we were all so busy on sites like GFY feeding each other misinformation that maybe we didn’t really know ourselves how it all worked.  Maybe we didn’t realize there are things we can do to help each other and in the end, ourselves when it comes to SEO.  Just because another website is out there, doesn’t automatically make them your enemy.

So what I’ve decided to do today is break it down for you, step by step in very simplistic terms.  All I ask in return, is if you find any of this information at all helpful to you, you pass it on by tweeting about it or posting it on your facebook page.  That’s a fair trade, right?

This little blue box is your website. It has no page rank, no backlinks, no social authority, no age – since it’s a new domain name, and no indexed pages, since you just started your website.  In essence your in an SEO dead zone.  But that’s okay because your site is new and we are going to work together to change that.

your-website-1

There is nothing you can do to change the age of your domain name.  Only time itself can do that.  But there are things you can do to effect the other factors that search engines like Google look at when it comes to ranking your website.

First let’s start with the site itself.  For this example purpose we are going to pretend like your website is a free site dedicated to blondes with big tits.  Your website, as with all must start off with the main page.  This is the main menu if you will.  It is the first page that loads when someone goes to YOURDOMAINNAME.com.  Since the theme of your website is blondes with big tits, one will assume you worked hard and found a decent domain name that fit within the theme.  ie: BlondesWithBigTits.com or BigTitBlondes.com or something along those lines.

The front page of your website needs a few things.  It needs to clearly define what your keywords are.  This means that on that page you need to have a unique title for that page, the meta description of your website should also repeat that phrase.  So the title of your website should be Blondes with Big Tits.

But also keep in mind when it comes to your title, search engines recommend a minimum of 40 characters.   So if your title is below that you can use the space to add keyword variations or create compelling call-to-action copy.  Keep in mind also that your title needs to be unique on every single page.  If you have 283 pages in your website, you need to have 283 unique titles.  Page 1:  Your Site Name – Some other keyword.  Page 2 could be like Your Site Name – Name of whatever page 2 is – some special page 2 keyword.

In the description you need to put your keywords (Blondes with Big Tits) one time.  Your meta description needs to be between 150 – 160 characters in length.  If your meta description is to long or to short it could cost you some valuable SEO points.  Meta descriptions can be any length but search engines generally truncate snippets longer than 160 characters.  It’s also important to note that you do not want to use quotes or any special characters in your meta descriptions.  If you do then Google will cut off the description.

Let’s look to see exactly how search engines like Google and Bing use titles and meta descriptions.

[raw][list style=”unordered” type=”type15″]

Title of the Page:  Hot Sex Positions – Crazy Hot Sex Moves – Cosmopolitan

Meta Description:  Sex & Love With these scorching bedroom tricks and sex positions, you may have to put the .

URL:  www.cosmopolitan.com/crazy-hot-sex-positions

[/list][/raw]

 

meta-description

When you are writing up your meta description and titles you have to remember it will be seen by real people and if they aren’t done right, people won’t want to click on them so ranking high will be pointless because even if you are #1 or #2, nobody is actually clicking through.  So yes, what you say in your title and meta description really does matter.  Consider it your best and most valuable text ad.

Now on the page itself somewhere you need to include with H1 tags your keyword – Blondes with Big Tits.  You need to include Blondes with Big Tits somewhere at least two times in the body of the text on that page.  You also need to make sure your images alt tag has your keyword phrase.  How many times you actually include it in the text of the page will depend greatly on how much text overall you have on the page.  This is what they call keyword density.  Which basically mean you count up every single word used on the page, then you calculate what percentage you use your desired keyword.   You don’t really have to do this by hand – wordpress plugins like like SEO Yoast will do that for you and help guide you what a good percentage is – typically 5% of so.  In general thought you want to keep it at a minimum of two times.

Think about it this way … if your website is dedicated to blue shoes, how would Google know that?  It knows that of course by counting the number of times your page talks about blue shoes.  The more you talk about it, the more obvious it is to Google that is what your site is about.  Of course there is a point when you go to far and talk about it to many times and then Google starts to punish you for it.  They figure if you talk about it to much then you are purposely trying to what they call “over optimize” your site and then they punish you for it.  So there is where you have to figure out the fine line of what is enough and what is far to much.  There is no real way for any of us to know for sure and keyword density doesn’t play the role that it used to in SEO but if anyone tells you that it doesn’t matter really is a dumb ass or purposely telling you miss information to screw with you.  Of course it matters.  How will Google (or any search engine for that matter) really know what your site is about if you don’t make a conscience effort to talk about it?  Duh!

[raw][list style=”unordered” type=”type15″]

Define your keywords.  ie: Blondes with Big Tits
Put your keywords in the title
Put your keywords in the meta description
Put your keywords in at least two different parts within the body of your text on the page.
Put your keywords within h1 tags on your page.
Make appropriate use of sub-headings (or h2) tags.
Put your keywords in at least one alt tags on the images on your page.

[/list][/raw]

Now that you have done all of that we need to talk about the text on the page.  Pictures may be pretty but search engines prefer text and lots of it.  The body of your page should never have less than 300 words and ideally you would want as many as 500.  And even more importantly, what you put needs to be unique.  That means you just can’t go copy and paste what someone else has written.  You need to write it yourself and it needs to be real sentences that are easy to read.  Believe it or not, search engines have the technology to sense real from fake content.   They do this based on what is called the Flesch Reading Ease test, which is designed to indicate comprehension difficulty when reading a passage of contemporary academic English.  If your text is considered fairly difficult to read it can give you a lower score and that can hurt your SEO.  Search Engines like text that is unique, plentiful and easy to read.

So at this point your website includes one page.  You have a domain name that reflects the theme of your website, you have a unique title that is the appropriate length and has the keywords for your site in it. You wrote a killer meta description that makes anyone who reads it want to visit your website.  You’ve gotten at least 300 to 500 words of text in the body of your main page and have found at least two or three great places to put your keywords in.  Your page has a couple images and you made sure on the alt tags to properly include your keywords.

Now assuming you did all of those things, it is time to move on to the other pages on your website.  You made sure that every page you create is at least 300 words long – 500 to 700 minimum is better but do the best you can.  You have a unique title for every page and did your best to write a fabulously compelling meta description that is also unique for each and every page on your website.

Every page in your website should always includes a text link back to your home page.

 

Now that you have your website in the best possible shape it can be in, it is time to move forward with your plans for SEO domination and that means reaching out to others.

I would hope by now you’ve setup a twitter account for your website.  You can use a site like Tweepi to find people to follow.  In theory you can build up a following a few ways (without buying followers – who won’t help you at all in terms of seo).  Typically if you follow someone they will follow you back.  So you can use Tweepi to find people tweeting about things your site is about or people you’ve posted pictures of in your site and follow them.  Hopefully they will follow you back.  Another thing you can do is tweet often and use hashtags.  #sex #porn #naked #nsfw #tits #lesbians #sluts.  All fun and relevant.  So when people are on twitter looking for porn they do a twitter search and if you used the hashtag #porn chances are your tweet will appear and you have a chance of getting new followers that way.

Getting followers is only half the battle.  Once you get them you need to encourage them to retweet what you tweet.  So what you can do is post a picture of a hot girl and then say something like RT if you want more pics like this or RT if you love big tits … or whatever – you get the idea, right?  Retweets matter and right now seem to count heavily.  That may change in the future (as with all things in the SEO world) but for now they do matter.

Now that is only step one.  Back on your website hopefully you installed the social shares buttons on your pages so that if people visit your site that can with one simple click share your page with others.  These social shares are a very important step in your SEO plan.  Make sure you consider social sharing carefully in your design.  Social sharing is very important.  Social networking has recently become a big way of how search engines see your website.  The more people like your site or tweets about it, the more it will matter to your rankings.

Also on the note of tweeting, I want to say that people don’t want to follow someone who does nothing but tweet ads or links to their website.  It really does matter what you say to your followers.  Tweet about random things … fun facts and interesting things.  They don’t have to always be about sex.  Just be a normal person and chat about normal things like TV shows you watched or books you are reading.  Is some movie star really hot?  Talk about her. The more you talk normally the more followers you are going to gain – the more REAL followers who want to read what you are saying and soon enough want to visit your website.  They will do so because they will trust you more because to them you suddenly seem to them like a real person, not a dirty spammer.

This information isn’t everything but it’s a good start at helping you understand how the vast world of SEO works.