Do business reviews really matter?

As an author I learned long ago the importance of a good book review on Amazon. But what about business reviews, do they really matter?

YES. Let me repeat that so you are sure to hear me — HELL YES THEY MATTER.

When you Google your business to the right your business entry comes up and that is where your reviews are shown.

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Consumers see online reviews almost every time they search. So yes, they are important. But more important than most people realize.

Simply put, more reviews = more traffic from search engines.

The more positive reviews you have on both Google and Facebook, the better your SEO results will be.

Positive business reviews legitimize a business and that makes Google happy.

So how do you get them? Well according to a recent survey, 70% of consumers will leave a review for a business when asked.

It really is that simple. When a customer is checking out, thank them for doing business with you and ask them to Google your company and post a review.

Other interesting insight from the survey about business reviews ….

  • 90 percent of consumers read just 10 reviews or fewer before they feel that they can trust a business (vs. 87 percent in 2015).
  • 32 percent of consumers form an opinion by reading one to three reviews.
  • 68 percent of consumers form an opinion by reading one to six reviews.
  • 68 percent of people say positive customer reviews make them more likely to use a local business.
  • 83 percent of people trust online reviews as much as a personal recommendation — if they meet their requirements (vs. 80 percent in 2015).
  • Just 16 percent of consumers surveyed said that they don’t trust online reviews (vs. 20 percent in 2015).
  • Authenticity is essential — over a quarter of consumers trust reviews more than personal recommendations only if they believe the review to be genuine.
  • After reading positive reviews, 54 percent of consumers will visit the business’s website (48 percent in 2015).
  • 19 percent will visit the business directly.
  • 17 percent will search for additional reviews about the business.

Anyway, the main point is this … if asked, approximately 70 percent of consumers will leave a review for a business.

So start asking every customer you do business with to Google your company name and then leave a review or to post a review on Facebook.

It’s great for your SEO and that will bring you even more business!

A simple review not only refers others to do business with you, but it gives you a bonus of free traffic (free advertising) from search engines.

Wouldn’t you like more customers without having to pay money in advertising to get them?

Then remember that next time a customer is in your store. Thank them for doing business with you and then ask for that review!