What is content marketing and how can it make you lots and lots of money?

What is content marketing and what exactly does it have to do with you? Well content marketing is a buzz word we seem to be hearing a lot about lately. But it’s not a new concept at all. Content marketing was around a hundred years ago and it’s just as important today. Only today with the advent of the internet, it’s become a more prevalent part of our lives.

Let’s look at our friends over at Porn Doe. Their Alexa rating is something around 7,301 at the time of this posting. That means out of the millions of websites out there (according to Alexa.com), Porn Doe is the 7,301 most popular website.

As I’m sure you can imagine, their website gets thousands and thousands and thousands of visitors a day. According to one source, they get more than 130,000 unique visitors per day. That means that more than 130,000 actual unique people visit their website each and every single day.

But you know what I’m sure they would like? Even more visitors per day.  I mean, who wouldn’t, right?

Content marketing is a strategy they can use to draw in even more traffic. But what does that mean?

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

For example …. infographics.  You see them all the time now on sites like Facebook and Twitter and they are in fact a perfect example of content marketing. Some company took valuable information they have from their own website, and put it out there in a way that not only informs and educates you about (whatever subject) but in doing so, promotes their own brand at the same time.

Case in point:  When people visit the Porn Doe website they often times will use the search feature to try and find a specific type of video. Porn Doe can then release that information to the public letting us know the most popular type of videos right now.

(I’m making these number numbers up for example purposes)

51% of all visitors from the United States  prefer “teen” videos while 64% of all visitors from India prefer “lesbian” videos.

One company posted an infographic that said “Leading bloggers outsource 25% of their blog posts to external staff.”  It’s one simple fact that some people will find interesting and pass it around and every time someone does, that promotes their business.

Let’s look at a sample infographic from The Wall Street Journal. Now every time someone shares this picture of internet social media facts, it promotes The Wall Street Journal.

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Think it’s not a big deal? Think again.

78% percent of chief marketing officers think content marketing is the future of marketing.

It’s better than your typical advertising methods like banner or text links for a variety reasons but I think the most important is that if it’s helpful, it’s usually more memorable than normal advertising.

Content marketing builds trust and grabs people attention.

Infographics aren’t the only form of content marketing but they are probably the most popular.

You can also do it in the form of eBooks. Create an small eBook about a specific subject that is relevant to what your website is about. Save that bad boy as a PDF and then give that eBook away for free. Now every time someone shares that eBook with someone else, it will promote your website.

Just remember, the rule of thumb here is to educate and inform, NOT SALE! Sure you can put your website name on the footer of every page of that eBook but don’t do anything else to push your website. Instead make an actual eBook that is informative and helpful. Create something that people will want to share with others.

You can also create helpful and informative YouTube videos (as long as they are G or PG rated. Remember YouTube hates porn!)

Look what this guy did.

 

Creating videos like this inform and educate and at the same time promote the guys website. That video is a perfect example of content marketing.

So if you aren’t content marketing, get on it! You have no excuse now that you know exactly what it is!

 

A Secret To Making Some Money on the Side

So you’ve worked hard, created a fabulous website or two or ten and now your sites are finally getting some traffic, great. But now what? Some of the affiliate programs you signed up with have been sucking balls. That happens and luckily there are thousands more to choose from. But there are other alternatives.

Sure not meant to be a single source of revenue, but if done right, it could bring in a pretty penny.

Many years ago there was a man named Don Lapre, who was infamous for his infomercials. In 1992, he began marketing a money making secrets program which long and short of it was, put together a packet of information that people wanted. It didn’t really matter what that information was, as long as someone could find use of it. He then would market those in the classified ads of his local newspaper for sale. He found a booklet that worked, then fine tuned a classified ad that also worked. That single classified ad didn’t need to make him a lot of money, just show a profit. And when he found that right ad he would then blast that same classified ad in not just that one newspaper but hundreds or even thousands. So now instead of making a little bit of money from one single ad, he was making a little bit of money from a whole hell of a lot of them. His first one that the was offering was a 36-page booklet explaining how to recover a Federal Housing Administration insurance refund after paying off a home mortgage.

To be clear Don Lapre was a scam artist who would go on to lie, cheat and scam a whole hell of a lot of people out of millions of dollars before eventually killing himself. But that isn’t really the point of this story. What he turned into doesn’t mean his original original, basic concept didn’t have some merit and if done right, could mean a lot of extra pocket money for you.

Times have changed since the days of Don Lapre. Now instead of producing a little booklet or pamphlet of information, with technology anyone can produce an eBook with ease.

The title of this article is “A Secret To Making Some Money on the Side“. I call it a secret because in the adult industry, it really seems to be. But not in mainstream. Oh heck no. In mainstream it’s extremely common. It’s insane how many people in mainstream are pumping out these little e-books with gems of helpful information on every single topic you can think of and then some.

One lady wrote a little eBook about herbs and that will reduce the effects of aging, while another guy wrote one about some tricks and tips he learned about buying fishing lures. Another book is about dog shows and another 300 or so about all kinds of technology related issues including secrets to blogging, and so on. Really what you write about doesn’t matter. All that you need to worry about is if the information you provide is actually honest and of use to someone. The better your eBook is, the more money you will probably make so do keep that in mind, but don’t obsess about it having to be the best ever. It’s a stupid little eBook. You aren’t exactly writing a Pulitzer prize winning novel.

Now when you create your eBook and publish through Amazon, you can then make money by promoting it from your websites. So now you can take some of that traffic you’ve been building off and siphon it off and send it that way.

If you have horrible grammar or can’t spell, don’t worry. There are very simple alternatives. The first thing you want to do is complete your book. What the subject matter is or how long it is, well that’s up to you. Write a book about porn and astrology or food that is proven to really make you horny not just the old wives tales out there. Write a book with tips on how to pick up porn stars or women in Vegas.

Once you’ve done that I will tell you the best secret someone ever told me about editing …. LISTEN. Download a TTS (text to speech) program on your iphone. The one I use is called Voice Dream. I like it because it has a bunch of voice options and lets me download files from my Google drive. There however are a bazillion TTS apps out there, so just pick whatever one you like best. Now download your completed manuscript, close your eyes and just listen to it being read back to you. Hearing your words read back to you will help you find really stupid mistakes you didn’t even realize you had made. Fix those and you are on to your final editing step.

Now go to a site like Grammarly. You don’t want to miss this step, trust me on that one. Grammarly is an automated proofreader and a must have for anyone looking to release an eBook. But it’s more than just a spell checker like you find in your word processing programs. It checks your spelling, grammar and even checks it against a really in-depth database for possible signs of plagiarism. You don’t want to release your eBook without first running it through a check with this website.Grammarly

Grammarly will take what you’ve done and help you improve it and make it ready for release. If you really wanted to get all fancy you could take the next step and hire an editor from sites like Freelancer or ODesk or hell even Fiverr, but those options can be expensive. It runs about $5 per 3000 words on Fiverr and about $.01 a word on sites like FreeLancer or ODesk. Just keep in mind that you want to work on a budget. This isn’t a project that is going to get a big return on your investment if you start spending a lot of money. A site like Grammarly will keep your big spelling and grammar mistakes in check so that should be enough to publish your eBook, get it on Amazon and start pushing traffic to it from your websites.

If you aren’t sure about using the automated book cover creator you can go to a site like graphicriver.net, search “flyer” and just use one of those templates. You can license pretty girl photos from a variety of sources including shutterstock.com, photodune.com, or for adult industry specific images check out adult film star content.

 

 

 

A Walk in the Woods – My Book Cover Revealed

I’ve never been a person who does well with sitting ideally by in between projects. So lately I’ve been putting the finishing touches on an erotic fiction novel called A Walk in the Woods.

The story is about a married couple named Richard and Elana. They are planning a road trip down historic route 66 and then a week long camping trip at Palo Duro Canyon State Park. They call it the Grand Canyon of Texas, which is 30,000 acres of canyon carved out over the last million years. They couple will be going on their trip with friends Trevor and Samantha. Samantha works with Elana. Trevor they’ve only recently met. He lives next door, recently renting out the spare room from their neighbors.

a-walk-in-the-woods-full_smaller

The book will be released in a few weeks and will be available as both paperback and an e-book in the popular formats including Amazon Kindle, Barns and Noble’s Nook format and through Google play. The book will fall under the Fiction / Romance / Erotic Fiction category.

I’ll have more information on the release of the book in the near future but for now I have the cover graphic.  What do you think?

This book will be available from Amazon first as an eBook, then about a week later on paperback, then within a few weeks later on iTunes and Barnes and Noble, etc. … it takes a long time to get it at the other stores. Amazon however is crazy fast. I’m really impressed with their speed. Anywho … You can check it out at Amazon by clicking here.

 

Old cover – the rough draft of the old cover that is

A Walk in the Woods by Kelli Roberts