Use common sense when it comes to getting SEO advice

I know I’ve said this before but apparently, sometimes I have to repeat myself to be heard.

Just because someone says something, doesn’t make it true.

Even if that someone is a self-proclaimed expert in a given field.

It’s important that you don’t take things people say at face value, especially in the adult industry. You need to do your own research and use a bit of common sense.

I could tell you all day long the sky is neon pink and even explain to you in a way that sounds legit, adding in the fact that I’m a professional sky color cosmologist, but it still won’t make that fact true. The sky obviously isn’t neon pink. I mean you can just look up and see for yourself that isn’t true.

When it comes to SEO though, you’d be surprised just how many people will believe anything people tell them because the person claims to be an expert or because the information kind of sounds legit.

a few months ago XBIZ published an article about SEO. It was talking about a report recently released by Search Metrics, a very popular SEO website.

The problem with this article on the XBIZ site is it quotes someone who claims to be an expert.

The problem is with XBIZ doing this, it perpetuates the confusion and the spreading of misinformation in regards to SEO.

I want you to look at this statement …

“the new data analysis shows that backlinks have less value than they once did”

They go on by quoting some expert who goes on to back up this statement, spewing information that makes him sound like he knows what he is talking about.

But int he end it doesn’t matter what he says because all we needed to know about him what that he sported this one single statement …

“the new data analysis shows that backlinks have less value than they once did”

This information couldn’t be further from the truth. Backlinks are as important today as they were last year and 10 years before that.

Any person, no matter who you are tells you otherwise, RUN as fast as you can away from them because they clearly have no clue what the fuck they are talking about.

Even if they are right or kind of right in certain areas, the fact that they don’t know the #1 most important thing about SEO should be enough to lose confidence in anything else they have to say.

I mean how do you not understand the most basic information about the foundation of the company that helped to build a multi BILLION dollar empire??!?!?!?!?!?!?

But let me explain … if you and your friend had an idea and built your entire company around this idea, hell you even named this idea after yourself, and that foundation then helped to generate BILLIONS AND BILLIONS AND BILLIONS in revenue, would you be so quick to ditch said idea? I mean it was after all the very foundation that built your empire.

Now let’s go back to what I first said to you …. just because someone says something, doesn’t make it true.

Just because some jackass who claims to be an expert doesn’t make what he (or she) says true.

Larry Page is the man who co-founded Google with his buddy Sergey Brin.  When they were in college they worked out this system of relevancy. Prior to Google if you searched for something you often times got a bunch of spammy ass results.

This is where Larry Page and Sergey Brin came in and said, hey wouldn’t it be cool if you actually used a search engine to find something that you actually searched for?

Sounds simple right? Well back then it really wasn’t. Back in the day, search engines were a hot mess.

Until Google came along if you searched for something like Blue Shoes you could get thousands of listings about anything. Maybe a few were about Blue Shoes, but most of them were just spam.

This is why what Google did was such a big deal.

They (the two Google founders) named part of their invention (their secret plan to make relevant search results appear) after Larry Page and called it Page Rank. Get it? “Page” rank. ūüėõ

Basically here is how it works.

It’s a buddy system. Just because you say your website is about blue shoes, doesn’t mean it really is. The more other websites link to you suggesting your site is in fact about Blue Shoes, the more Google starts to trust that in fact your site really might be about Blue Shoes.

But then the system gets even more complex. It says if a website Google already really trust links to you, then Google will trust you even more so than if just some regular website links to you.

In other words, it’s a popularity contest. The more “friends” you have the more popular you are, but the more popular friends you are, your popularity will skyrocket.

The problem is, one day SEO people started abusing the system. Since they knew how it worked and had a public method to track the results they started buying links.

So by buying those friends (or links) it unfairly inflated their popularity, until finally, Google said ENOUGH!

They took away the one tool SEO experts used to track popularity and then people went crazy and coming up with their own theories. They did this because they thought if we didn’t know who was the most popular it might stop people from trying to buy friends.

But in the end, just because they all had theories about what will and won’t work, it didn’t make them true.

Sometimes we have to use common sense.

Sometimes we have to remember not to panic and start listening to anything any random person on the internet is saying. Even if that random person on the internet calls himself an expert. Anyone can put anything they want in their profile on Twitter, it doesn’t make it true.

I can call myself a green eyed purple people eater. But you know what? It wouldn’t make it true.

Do backlinks still matter? YES, of course, they do.

I can’t say that loudly enough. Google isn’t going to suddenly change the way they are doing business. All they did was put in some effort to not make it so easy for SEO guys to game the system.

Google wants to be the best search engine out there and to do that, they have to provide users with the most relevant results.

And they do that, as we already know based on their system of trust. It’s what they’ve always used and they’ve said time and again, what they still use.

The only thing that really changed is, now Google doesn’t tell us what level of trust a given site has.¬†Only Google knows that.

The point I am trying to make with this article is, don’t be so trusting of random people on the internet. Don’t just blindly trust people because they tell you they are an expert.

Just because someone says something, doesn’t make it true.


Goodbye PageRank …. Hello Secret PageRank

For awhile now people have been speculating the end of Google’s PageRank system. This week Google’s John Mueller said Google probably won’t update Toolbar PageRank ever again. But does that really mean PageRank is gone forever? Not hardly. In fact, we have already been told time and again that Google uses an internal version of PageRank and their entire search engine¬†is built around it.

First let’s define it. PageRank is an algorithm used by Google Search to rank websites in their search engine results. PageRank was named after Larry Page,¬†one of the founders of Google. PageRank is a way of measuring the importance of website pages.¬†PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.¬†PageRank was developed at Stanford University by Larry Page and Sergey Brin in 1996¬†as part of a research project about a new kind of search engine.¬†Sergey Brin had the idea that information on the web could be ordered in a hierarchy by “link popularity”: a page is ranked higher as there are more links to it.

So do you really think they are going to ditch something named after the founder of Google as well as the system that their entire search system is built around? Of course not! Anyone who says otherwise doesn’t pay close enough to what Google engineers have been telling us for years.

So why ditch the toolbar PageRank then? You know, the little PR0 РPR10 system we normal folks used to judge the value of our website on? Simply put, because far to many people were using Toolbar PageRank to try and abuse the system and manipulate search results. Instead of focusing on quality, unique content (which Google wants you to focus on) people obsessed about getting more links. So for them the easiest way to combat that is to ditch the public version of the product.

Not much is known about the internal version of the PageRank system but some rumors and tiny tidbits of information have leaked over the years. Unlike what we know as the toolbar pagerank system which is updated a few times a year, Google’s private PageRank is updated at least once every week (possibly as much as twice a week).

The old toolbar PageRank system was based on a 0 to 10 point system so for example a website could be a PR0 up to a PR10. But the Google internal or secret version is said to be up to a point system of 0 to 200 and can include any number in between. So for example, a site could be 43.00 or 93.19. Heck in theory a site could even be .00001 or 99.062247.

We really don’t know what the PageRank of a given site is at any given moment but what we do know is that it changes often. How often varies depending on who you ask. Some say every 7 days, while others say twice in a week, while others say it could change just slightly every single day. The current theory by most experts at this time is that the Google “secret” PageRank is updated once a week. Google is in a constant state of flux. It’s spiders never sleep. It is not only out there indexing all those new pages that appear each and every day but also all the changes to the current pages that are already in its database. We know that its spider does a quick sweep daily but then it will come back and do a more in depth one later on if it finds changes, and some say it is those more serious sweeps of a site is what plays into the secret PageRank update. But again we really don’t know for sure.

Like the toolbar PageRank the internal Google PageRank system is said to be based on total backlinks as well as the authority of those backlinks. So basically from what the rumors are, the internal PageRank system as Google worked just like the other version when it comes to getting backlinks. The more you have the better, but a single link from a higher PageRank’d website means more than a bunch of links from a lesser PageRank’d website. That’s exactly how it worked before and that’s exactly how it still works now. The only difference is, now you have no freaking clue what your Google PageRank is and that’s just the Google spam team likes it.

Now you have less and less people out there buying and selling links because they don’t *SEE* the value. It’s no longer right in front of their face. It’s not to say that value is no longer there, but most people want to SEE what they are paying for so since they can’t do that anymore, the buying links market has really started to take a huge nosedive and no doubt the fine folks over at Google couldn’t be happier about it.






Have you been a naugty, naughty boy?

You work hard on your site. You do all the things those so call SEO experts tell you to do. You finally start getting some traffic from Google them BAM! Without warning or notice your precious Google traffic goes away.

You spend hours and even days, heck sometimes even weeks trying to figure out what you did wrong. You are convinced that Google’s spam team has given you a manual smack down but how do you really know? Until recently all you could do for the most part is speculate.

But Google has launched something new.

All Hail The Google Gods!

If you log into your webmaster tools account which if you forgot for some reason is located at and then select the site (assuming you have more than one website) that you are sure got the Google manual smack down from your list of websites.

Now from the site’s dashboard (to the left) look under the main tab called SEARCH TRAFFIC. Now go down to the link that says MANUAL ACTIONS (see image below)


If you really did get a smackdown from the Google spam team with a manual action they are going to notify you here about what that was you were nailed for. It could be anything from selling links, shitty quality content. One guy got a message that said “thin content with little or no added value”

This site appears to contain a significant percentage of low-quality or shallow pages which do no profile users with much added value such as thin affiliate pages, cookie-cutter sites, doorway pages, automatically generate content or copied content.

In other words, the Google spam team felt his site was just an affiliate spam site. Another guy got nailed for what they felt was UN-natural linking. In other words, they busted his ass for buying backlinks. Naughty naughty!

So now you can know for sure what’s going on with the manual spam actions and if you’ve fixed whatever issue they have nailed you for, you can easily just click the reconsider button but BEWARE — make sure you’ve actually put forth the effort to fix whatever annoyed them in the first place it things could get even worse for you.



An real look at how SEO works

For years mainstream sites have worked together when it comes to ranking their websites.¬† But in the adult industry we seem to all go out of our way not to.¬† Even though if we were to work together it would help us each make more money.¬† Then one day I realized that we were all so busy on sites like GFY feeding each other misinformation that maybe we didn’t really know ourselves how it all worked.¬† Maybe we didn’t realize there are things we can do to help each other and in the end, ourselves when it comes to SEO.¬† Just because another website is out there, doesn’t automatically make them your enemy.

So what I’ve decided to do today is break it down for you, step by step in very simplistic terms.¬† All I ask in return, is if you find any of this information at all helpful to you, you pass it on by tweeting about it or posting it on your facebook page.¬† That’s a fair trade, right?

This little blue box is your website. It has no page rank, no backlinks, no social authority, no age – since it’s a new domain name, and no indexed pages, since you just started your website.¬† In essence your in an SEO dead zone.¬† But that’s okay because your site is new and we are going to work together to change that.


There is nothing you can do to change the age of your domain name.  Only time itself can do that.  But there are things you can do to effect the other factors that search engines like Google look at when it comes to ranking your website.

First let’s start with the site itself.¬† For this example purpose we are going to pretend like your website is a free site dedicated to blondes with big tits.¬† Your website, as with all must start off with the main page.¬† This is the main menu if you will.¬† It is the first page that loads when someone goes to¬† Since the theme of your website is blondes with big tits, one will assume you worked hard and found a decent domain name that fit within the theme.¬† ie: or or something along those lines.

The front page of your website needs a few things.  It needs to clearly define what your keywords are.  This means that on that page you need to have a unique title for that page, the meta description of your website should also repeat that phrase.  So the title of your website should be Blondes with Big Tits.

But also keep in mind when it comes to your title, search engines recommend a minimum of 40 characters.   So if your title is below that you can use the space to add keyword variations or create compelling call-to-action copy.  Keep in mind also that your title needs to be unique on every single page.  If you have 283 pages in your website, you need to have 283 unique titles.  Page 1:  Your Site Name РSome other keyword.  Page 2 could be like Your Site Name РName of whatever page 2 is Рsome special page 2 keyword.

In the description you need to put your keywords (Blondes with Big Tits) one time.¬† Your meta description needs to be between 150 – 160 characters in length.¬† If your meta description is to long or to short it could cost you some valuable SEO points.¬† Meta descriptions can be any length but search engines generally truncate snippets longer than 160 characters.¬† It’s also important to note that you do not want to use quotes or any special characters in your meta descriptions.¬† If you do then Google will cut off the description.

Let’s look to see exactly how search engines like Google and Bing use titles and meta descriptions.

[raw][list style=”unordered” type=”type15″]

Title of the Page:  Hot Sex Positions РCrazy Hot Sex Moves РCosmopolitan

Meta Description:  Sex & Love With these scorching bedroom tricks and sex positions, you may have to put the .





When you are writing up your meta description and titles you have to remember it will be seen by real people and if they aren’t done right, people won’t want to click on them so ranking high will be pointless because even if you are #1 or #2, nobody is actually clicking through.¬† So yes, what you say in your title and meta description really does matter.¬† Consider it your best and most valuable text ad.

Now on the page itself somewhere you need to include with H1 tags your keyword – Blondes with Big Tits.¬† You need to include Blondes with Big Tits somewhere at least two times in the body of the text on that page.¬† You also need to make sure your images alt tag has your keyword phrase.¬† How many times you actually include it in the text of the page will depend greatly on how much text overall you have on the page.¬† This is what they call keyword density.¬† Which basically mean you count up every single word used on the page, then you calculate what percentage you use your desired keyword.¬†¬† You don’t really have to do this by hand – wordpress plugins like like SEO Yoast will do that for you and help guide you what a good percentage is – typically 5% of so.¬† In general thought you want to keep it at a minimum of two times.

Think about it this way … if your website is dedicated to blue shoes, how would Google know that?¬† It knows that of course by counting the number of times your page talks about blue shoes.¬† The more you talk about it, the more obvious it is to Google that is what your site is about.¬† Of course there is a point when you go to far and talk about it to many times and then Google starts to punish you for it.¬† They figure if you talk about it to much then you are purposely trying to what they call “over optimize” your site and then they punish you for it.¬† So there is where you have to figure out the fine line of what is enough and what is far to much.¬† There is no real way for any of us to know for sure and keyword density doesn’t play the role that it used to in SEO but if anyone tells you that it doesn’t matter really is a dumb ass or purposely telling you miss information to screw with you.¬† Of course it matters.¬† How will Google (or any search engine for that matter) really know what your site is about if you don’t make a conscience effort to talk about it?¬† Duh!

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Define your keywords.  ie: Blondes with Big Tits
Put your keywords in the title
Put your keywords in the meta description
Put your keywords in at least two different parts within the body of your text on the page.
Put your keywords within h1 tags on your page.
Make appropriate use of sub-headings (or h2) tags.
Put your keywords in at least one alt tags on the images on your page.


Now that you have done all of that we need to talk about the text on the page.¬† Pictures may be pretty but search engines prefer text and lots of it.¬† The body of your page should never have less than 300 words and ideally you would want as many as 500.¬† And even more importantly, what you put needs to be unique.¬† That means you just can’t go copy and paste what someone else has written.¬† You need to write it yourself and it needs to be real sentences that are easy to read.¬† Believe it or not, search engines have the technology to sense real from fake content.¬†¬† They do this based on what is called the Flesch Reading Ease test, which is designed to indicate comprehension difficulty when reading a passage of contemporary academic English.¬† If your text is considered fairly difficult to read it can give you a lower score and that can hurt your SEO.¬† Search Engines like text that is unique, plentiful and easy to read.

So at this point your website includes one page.¬† You have a domain name that reflects the theme of your website, you have a unique title that is the appropriate length and has the keywords for your site in it. You wrote a killer meta description that makes anyone who reads it want to visit your website.¬† You’ve gotten at least 300 to 500 words of text in the body of your main page and have found at least two or three great places to put your keywords in.¬† Your page has a couple images and you made sure on the alt tags to properly include your keywords.

Now assuming you did all of those things, it is time to move on to the other pages on your website.  You made sure that every page you create is at least 300 words long Р500 to 700 minimum is better but do the best you can.  You have a unique title for every page and did your best to write a fabulously compelling meta description that is also unique for each and every page on your website.

Every page in your website should always includes a text link back to your home page.


Now that you have your website in the best possible shape it can be in, it is time to move forward with your plans for SEO domination and that means reaching out to others.

I would hope by now you’ve setup a twitter account for your website.¬† You can use a site like Tweepi to find people to follow.¬† In theory you can build up a following a few ways (without buying followers – who won’t help you at all in terms of seo).¬† Typically if you follow someone they will follow you back.¬† So you can use Tweepi to find people tweeting about things your site is about or people you’ve posted pictures of in your site and follow them.¬† Hopefully they will follow you back.¬† Another thing you can do is tweet often and use hashtags.¬† #sex #porn #naked #nsfw #tits #lesbians #sluts.¬† All fun and relevant.¬† So when people are on twitter looking for porn they do a twitter search and if you used the hashtag #porn chances are your tweet will appear and you have a chance of getting new followers that way.

Getting followers is only half the battle.¬† Once you get them you need to encourage them to retweet what you tweet.¬† So what you can do is post a picture of a hot girl and then say something like RT if you want more pics like this or RT if you love big tits … or whatever – you get the idea, right?¬† Retweets matter and right now seem to count heavily.¬† That may change in the future (as with all things in the SEO world) but for now they do matter.

Now that is only step one.  Back on your website hopefully you installed the social shares buttons on your pages so that if people visit your site that can with one simple click share your page with others.  These social shares are a very important step in your SEO plan.  Make sure you consider social sharing carefully in your design.  Social sharing is very important.  Social networking has recently become a big way of how search engines see your website.  The more people like your site or tweets about it, the more it will matter to your rankings.

Also on the note of tweeting, I want to say that people don’t want to follow someone who does nothing but tweet ads or links to their website.¬† It really does matter what you say to your followers.¬† Tweet about random things … fun facts and interesting things.¬† They don’t have to always be about sex.¬† Just be a normal person and chat about normal things like TV shows you watched or books you are reading.¬† Is some movie star really hot?¬† Talk about her. The more you talk normally the more followers you are going to gain – the more REAL followers who want to read what you are saying and soon enough want to visit your website.¬† They will do so because they will trust you more because to them you suddenly seem to them like a real person, not a dirty spammer.

This information isn’t everything but it’s a good start at helping you understand how the vast world of SEO works.


SEO morphs from where to who

SEO “tricks” that so called experts tell you about may not work for you in the future or at least not as much as they did in the past.¬† Things are changing quickly and social networking in playing a very big part in that change.¬† In the very near future who links to you could become more important than where the link’s from.¬† In the past if a website that had a high page rank link to your site, it gave it a huge SEO boost.¬† While that is still the case today, in the future it looks to be changing from less about where the link is coming form to WHO the link is coming from.

The new face of SEO is shaping up in a very big way to look into the person giving out the links.

So let’s say you have two people, both of who of who use twitter.¬† Person one has 53,000 followers while the other person has 117.¬† Which of the two people do you think Google will give more credit for your link from?

So in the past while it was all about the authority of the website, in the future search engines are going to start looking at the authority of the person giving the link.

Despite what some people are saying, I do think that high authority websites will always play a part in SEO just as they do today … but in the future those people will personal authority, well … they are going to start really playing a big part as well.

So next time you wonder if you should really work on building up your social network following, the big SEO impact of the future should motivate you to do just that.






How do you remove “NOFOLLOW” from WordPress Comment Links?

What the heck is “nofollow” and why should I care?¬† Well, “nofollow” is a value that can be assigned to a link to tell some search engines like google that a link should not influence the link target’s ranking.¬† Basically what you are saying is, please Google don’t let this link, whatever it may go to effect my own personal rankings in your search engine, I also don’t want to give that site in which the link goes to any credit (as a backlink).¬†¬† The nofollow value was originally suggested to stop the insane amount of comment spam in blogs.¬†¬† Removing the nofollow tag from your site might encourage others to participate in your site, posting comments and visiting your site more often since if they do their website will get a backlink credit.¬† As long as the comments posted aren’t blatant spam then it can also help your site by being updated more often and that improves your own SEO rankings.

A lot of time has passed since it was originally created and a lot of technology to get comment spammers in line.¬† But nowadays it is nearly impossible to remove the “nofollow” link in your wordpress blog.¬† Well not impossible but very hard.

WordPress has a few plugins that claim to remove the “nofollow” tag from comment links but most I found just flat out don’t work.¬† I have no idea why but rather than messing with a plugin and trying to figure out how to fix someone else’s work I found an easy way to get rid of that stupid “no follow” tag wordpress puts in all comment links by default.

Look in the wp-includes folder for a file called comment-template.php.

Search every reference of “nofollow” on that page and remove it.

For example you’ll find an entry that says something like

$return = “<a href=’$url’ rel=’external nofollow’ class=’url’>$author</a>”;

Fix it up and it now says

$return = “<a href=’$url’ class=’url’>$author</a>”;

In all you should find about 5 “nofollow” related entries that you will need to edit on that page.¬† Save it and now your blog no longer has the nofollow tag.¬† YAH!



A simple way to understand SEO

In cyberspace all websites start out equal.¬† No matter how great you may think your site is, trust me when I say, it’s not.¬† They all start off as mealiness wastes of space … a big whopping zero.¬† It’s nothing personal.¬† It’s just a fact.¬† A new site has no “authority”.¬† But that’s okay.¬† In time that will change the more that changes, and the more authority your site builds up, the more valuable your website becomes.¬† Don’t get me wrong, it’s totally possible for a new site to come out of the gate and make some money and maybe even rank for a keyword or two but in the end trust me when I say, don’t let that confuse you.¬† All new websites, no matter what, start out with no authority and in the big picture that means you are a big fat zero.¬† At least in terms of SEO.



But like I said before, in time this changes.¬† In fact, with just time itself that changes.¬† There is a metric known as domain age and the older your domain is, the more authority you are given.¬† So basically just because your site has been around awhile, you are automatically given a certain level of respect or “authority”.¬† The longer your site has been around, the more aged it becomes and the more of an aged bonus you get.

Then one day say someone tweets about your website or posts on their facebook page about it.¬† Maybe their pin one of your pictures on pinterest or reblog you on tumblr.¬† Whatever it doesn’t matter.¬† It’s all basically the same and now you are getting social and this gives you some street cred.¬† The more social networking sites that are pushing your site, the more social bonus you get and this in turn gives your site the street cred or social media authority bonus.

Now keep in mind with each of these factors, one single thing alone won’t do anything for you.¬† It’s all a part of a big pie.¬† Each bonus or metric can only do so much for you, even if you have the max possible bonus for that given thing, it still only possible to get so much.¬† Say in all the whole pie is worth 100 and domain age is worth 10 and social networking is worth 10.¬† So let’s say in your pie you have 3 points for domain age, and 10 points for social networking, your site is still only worth 13 points.¬† No matter how popular your site may be with social networks, that bonus still won’t ever go beyond 10 points.

Of course all that traffic from social media will bring you other things, like more traffic and that’s always a good thing but in terms of domain authority or SEO bonuses, there is a max cap.¬† Now that the common folk are talking about your site in social media you have the mainstream media or the big boys who mention your site by now in reference.¬† They don’t even have to link to you, but well a link is always great but in this one particular case it’s called the media citation metric.

For example, say you are at a website that talks about some hot new car.¬† Now say how it mentions that car got a 5+ rating in consumer reports.¬† That’s a media citation and some sites get mentioned like that more often than others and it is those sites who get the media citation bonus.¬† Another example of a media citation in our industry is AVN.¬† Every time another website mentions that a movie got a (whatever) star rating from AVN.¬† That counts as a media citation and plays into how much of a media citation bonus gets.¬† The more often AVN is cited in other media as a reference, then the bigger that bonus is.¬† Another case in point … Fame Registry.¬† This site ranks the popularity of porn stars each month.¬† Every time someone issues a press release that says so and so is in the top 100 or top 10 at Fame Registry or won the whatever award for Fame Registry, that is a media citation and gives that site a SEO bonus.¬† This is a fairly new metric so nobody can really say for sure how much of a bonus it gives those sites but some initial results seem to be rather promising as it being a big bonus.

Next there is the friends and family bonus.¬† Well that’s what I call it. ūüôā¬† But really it’s the bonus that matters to almost everyone else as it is the most common one out there.

If you have a website and someone else links to your website, you get a bonus.¬† The more people that link to you, the more of a bonus you get.¬† The more authority that website has that is linking to you, will directly effect how much of a bonus you get.¬†¬† There is no way to know for sure as Google doesn’t publish its trade secrets but through testing some people have been able to guesstimate that a single PR3 link is worth more than 20 PR1 links.¬†¬†¬† And a link from a site with a page rank of 5 …¬† well as you can imagine is far more valuable than all of those combined, plus some.

Once you get your site into the PR4 or higher range, you are doing great and have really proven yourself to matter to Google and to ad buyers who all of the sudden will start knocking on your door to buy ad space from you.