Are you socially networking stupid?

The new millennium has brought us one major change in our lives and that is the introduction to social networking to our lives.  First it was Friendster, then MySpace, then Facebook and now Twitter.

Many speculated social networking with be just a fad but those people would be short sighted as social networking sites like Twitter have become a part of our lives both personally and in business.  Social networking has become some important in business, now even search engine are modifying the way they return results based on things you and your friends tweet.  In business, having a social networking presence is no longer optional, it’s a must have for even the smallest of webmasters to the largest of companies.

Despite the major importance of social networking, so many webmasters really are clueless in how to best use services like Facebook and twitter.  Since Facebook is so anti-porn and randomly and arbitrarily enforces rules and bans pages to porn stars and adult industry professionals, I am going to only concentrate on teaching you how to best use more adult friendly sites like Twitter.

When you own a business it’s usually your first instinct to promote your business every chance you get.  But with social networking sites like Twitter you need to work against that basic instinct to go on and on about how great your site or business is because that is considered spam and can work against you, if not get your account banned.

So how is it then you can use social networking sites like twitter to promote your website?  Easy.  Just by the very nature of your existence.

If you have something remotely interesting to say people are going to click on it and when they do your name appears and under that appears a link to your website.  That means that the more you use twitter, the better you use twitter, the more people will be exposed to your website.   If you watched something interesting on TV or some great movie, talk about it.  Tell what you liked about it.

Is it ever okay to tweet about your website?  Of course!  It’s important that you do for SEO purposes. You should actually do it at least once a week.  But don’t be a spammer.  Trust me.  It will do you more harm than good.  So if you tweet at least once a day then your occasional (no more than weekly) tweets about some great feature of your website won’t really be noticed or a bother.

Be active and tweet often.  Go out of your way to be  a part of the twitter community.  Tweet about things gong on in your life or interesting facts about your life or your industry.  Reply to tweets sent out by porn stars or others you are following.  If someone tweets “GOOD MORNING!” you reply and say “Good morning to you too!”  If you go out to eat talk about what you ate and how it tasted.  In short, tweet about your life.