Don’t be a Social Networking Spammer

Social media is about being social, not about spamming your friends and followers. This is something that a lot of people just don’t seem to get.  If you follow the rules of etiquette when using social networking sites, you might just find that you’ll actually have far better results than you would by being a spammer.

I want you to think about this … if you were to go to a mixer at your local Chamber of Commerce, would you wear a big sign around your neck that promotes your website? Of course not and you shouldn’t do it on Twitter or Facebook.

 

don't spam twitter

 

Don’t use automated direct messages to promote your website.  First and foremost, they are against the Twitter Terms of Service and have been known to cause a high ratio of un-follows.

Don’t start sending direct messages to your followers unless you really know them. If you want to thank them for following you then send it in an @tweet. If also helps to make it personal so you don’t look like a twitter bot. Say something like Hey @MissKelliXXX thanks for following me, really appreciate it. Now to the next guy say something like Thanks for following me @FameRegistry. Love your site. Now you are engaging your followers in a conversation and that is what social networking is about.

By using social networking sites int he way they are supposed to, you actually might generate interest from people – real people. They click your name and you know what they see? A link to your website and chances are because they are interested in you, they will click your link to your site.

The other side of that coin is, you could spam your new followers, annoy them and eventually they just stop following you or even worse, enough of them report you for spam tweets and then you lose your account.

Did you know there are groups of people dedicated to nothing but enforcing anti-spam rules on social networking sites? They are internet vigilantes and they are quite dedicated when it comes to going after people they deem a twitter account nothing more than spam.

So here are some basic “guidelines” to follow … you should have a 1:10 ratio of tweets. This means that you should have a minimum of 10 real tweets (text with no links at of all of kind) for every 1 tweet that includes a link.

So if you want to tweet out a promo to your website once a day, that means you’ll need to tweet about 10 other things first. It doesn’t really matter what those things are, as long as they are engaging to your users and don’t include links to anything else.

So what are some things you can tweet?

  • Tweet hello or good night.
  • Reply to other people’s tweets.  If they ask questions, try and answer them. If they say good morning, say good morning back.
  • Tweet a thank you to someone or something. ie: I so love @Pepsi. Nothing wakes me up in the morning more than an ice cold @Pepsi.
  • Ask for help or advice about something. ie: The new iphone.
  • Tweet happy birthday messages to your favorite porn stars or celebs.
  • Tweet tips about something you are knowledgeable in. Just remember to talk like a human – make sure your tweets don’t make you sound like an auto-tweeting bot.
  • Ask questions that require an answer more than a yes or a no.
  • Conduct a poll. Ie: Do you like blondes, brunettes or red heads?
  • Tell a funny or interesting story. It make take you a few tweets but that’s okay to do sometimes.
  • Did you eat something great? Tweet out the recipe.
  • Tweet interesting facts.
  • Compliment someone’s profile or avatar for a person who follows you.

Just remember that you have two main goals … #1 Is to tweet text without any links. You want to save your links to tweet about your website. #2 Your goal is to be engaging. The more interesting your tweets are the more people will comment or re-tweet them and that will help you even more.

 

 

 

 

 

 

 

 

 

 

 

 

The Social Shares War – Revisited

Last year I did a post about the social share wars {see older post here}. In this post I asked the question, which social networking site do people really use. We all know Facebook is king in terms of user-base but we also know millions and millions of those accounts are fake or dead (no longer in use).

So basically what I did was looked at a popular news story on a mainstream site and then we examined who did what in terms of sharing the information. In September of 2012 we learned that if people wanted to share information with their friends they usually did so via twitter, not Facebook like I had thought.

So despite Facebook being the #1 social networking site, the actual usage favored twitter. So now a year later things have changed yet again. This snapshot was taken in August of 2013. It shows us the big three – Facebook vs Twitter vs Google+ (the big three we care about in the porn industry) and #1 is now google+ believe it or not. Behind that is Facebook and Twitter has taken a noticeable drop.

social-network-shares-08122013

Facebook (738 shares), Twitter (695 shares) and Google+ (1,100 shares) – other sites (329 shares)

So now let’s compare that to the one we used in 2012. What a major difference a single year makes, huh? Google+ was barely on the radar just a year ago.

social-network-shares-09012012

 

 

 

 

An real look at how SEO works

For years mainstream sites have worked together when it comes to ranking their websites.  But in the adult industry we seem to all go out of our way not to.  Even though if we were to work together it would help us each make more money.  Then one day I realized that we were all so busy on sites like GFY feeding each other misinformation that maybe we didn’t really know ourselves how it all worked.  Maybe we didn’t realize there are things we can do to help each other and in the end, ourselves when it comes to SEO.  Just because another website is out there, doesn’t automatically make them your enemy.

So what I’ve decided to do today is break it down for you, step by step in very simplistic terms.  All I ask in return, is if you find any of this information at all helpful to you, you pass it on by tweeting about it or posting it on your facebook page.  That’s a fair trade, right?

This little blue box is your website. It has no page rank, no backlinks, no social authority, no age – since it’s a new domain name, and no indexed pages, since you just started your website.  In essence your in an SEO dead zone.  But that’s okay because your site is new and we are going to work together to change that.

your-website-1

There is nothing you can do to change the age of your domain name.  Only time itself can do that.  But there are things you can do to effect the other factors that search engines like Google look at when it comes to ranking your website.

First let’s start with the site itself.  For this example purpose we are going to pretend like your website is a free site dedicated to blondes with big tits.  Your website, as with all must start off with the main page.  This is the main menu if you will.  It is the first page that loads when someone goes to YOURDOMAINNAME.com.  Since the theme of your website is blondes with big tits, one will assume you worked hard and found a decent domain name that fit within the theme.  ie: BlondesWithBigTits.com or BigTitBlondes.com or something along those lines.

The front page of your website needs a few things.  It needs to clearly define what your keywords are.  This means that on that page you need to have a unique title for that page, the meta description of your website should also repeat that phrase.  So the title of your website should be Blondes with Big Tits.

But also keep in mind when it comes to your title, search engines recommend a minimum of 40 characters.   So if your title is below that you can use the space to add keyword variations or create compelling call-to-action copy.  Keep in mind also that your title needs to be unique on every single page.  If you have 283 pages in your website, you need to have 283 unique titles.  Page 1:  Your Site Name – Some other keyword.  Page 2 could be like Your Site Name – Name of whatever page 2 is – some special page 2 keyword.

In the description you need to put your keywords (Blondes with Big Tits) one time.  Your meta description needs to be between 150 – 160 characters in length.  If your meta description is to long or to short it could cost you some valuable SEO points.  Meta descriptions can be any length but search engines generally truncate snippets longer than 160 characters.  It’s also important to note that you do not want to use quotes or any special characters in your meta descriptions.  If you do then Google will cut off the description.

Let’s look to see exactly how search engines like Google and Bing use titles and meta descriptions.

[raw][list style=”unordered” type=”type15″]

Title of the Page:  Hot Sex Positions – Crazy Hot Sex Moves – Cosmopolitan

Meta Description:  Sex & Love With these scorching bedroom tricks and sex positions, you may have to put the .

URL:  www.cosmopolitan.com/crazy-hot-sex-positions

[/list][/raw]

 

meta-description

When you are writing up your meta description and titles you have to remember it will be seen by real people and if they aren’t done right, people won’t want to click on them so ranking high will be pointless because even if you are #1 or #2, nobody is actually clicking through.  So yes, what you say in your title and meta description really does matter.  Consider it your best and most valuable text ad.

Now on the page itself somewhere you need to include with H1 tags your keyword – Blondes with Big Tits.  You need to include Blondes with Big Tits somewhere at least two times in the body of the text on that page.  You also need to make sure your images alt tag has your keyword phrase.  How many times you actually include it in the text of the page will depend greatly on how much text overall you have on the page.  This is what they call keyword density.  Which basically mean you count up every single word used on the page, then you calculate what percentage you use your desired keyword.   You don’t really have to do this by hand – wordpress plugins like like SEO Yoast will do that for you and help guide you what a good percentage is – typically 5% of so.  In general thought you want to keep it at a minimum of two times.

Think about it this way … if your website is dedicated to blue shoes, how would Google know that?  It knows that of course by counting the number of times your page talks about blue shoes.  The more you talk about it, the more obvious it is to Google that is what your site is about.  Of course there is a point when you go to far and talk about it to many times and then Google starts to punish you for it.  They figure if you talk about it to much then you are purposely trying to what they call “over optimize” your site and then they punish you for it.  So there is where you have to figure out the fine line of what is enough and what is far to much.  There is no real way for any of us to know for sure and keyword density doesn’t play the role that it used to in SEO but if anyone tells you that it doesn’t matter really is a dumb ass or purposely telling you miss information to screw with you.  Of course it matters.  How will Google (or any search engine for that matter) really know what your site is about if you don’t make a conscience effort to talk about it?  Duh!

[raw][list style=”unordered” type=”type15″]

Define your keywords.  ie: Blondes with Big Tits
Put your keywords in the title
Put your keywords in the meta description
Put your keywords in at least two different parts within the body of your text on the page.
Put your keywords within h1 tags on your page.
Make appropriate use of sub-headings (or h2) tags.
Put your keywords in at least one alt tags on the images on your page.

[/list][/raw]

Now that you have done all of that we need to talk about the text on the page.  Pictures may be pretty but search engines prefer text and lots of it.  The body of your page should never have less than 300 words and ideally you would want as many as 500.  And even more importantly, what you put needs to be unique.  That means you just can’t go copy and paste what someone else has written.  You need to write it yourself and it needs to be real sentences that are easy to read.  Believe it or not, search engines have the technology to sense real from fake content.   They do this based on what is called the Flesch Reading Ease test, which is designed to indicate comprehension difficulty when reading a passage of contemporary academic English.  If your text is considered fairly difficult to read it can give you a lower score and that can hurt your SEO.  Search Engines like text that is unique, plentiful and easy to read.

So at this point your website includes one page.  You have a domain name that reflects the theme of your website, you have a unique title that is the appropriate length and has the keywords for your site in it. You wrote a killer meta description that makes anyone who reads it want to visit your website.  You’ve gotten at least 300 to 500 words of text in the body of your main page and have found at least two or three great places to put your keywords in.  Your page has a couple images and you made sure on the alt tags to properly include your keywords.

Now assuming you did all of those things, it is time to move on to the other pages on your website.  You made sure that every page you create is at least 300 words long – 500 to 700 minimum is better but do the best you can.  You have a unique title for every page and did your best to write a fabulously compelling meta description that is also unique for each and every page on your website.

Every page in your website should always includes a text link back to your home page.

 

Now that you have your website in the best possible shape it can be in, it is time to move forward with your plans for SEO domination and that means reaching out to others.

I would hope by now you’ve setup a twitter account for your website.  You can use a site like Tweepi to find people to follow.  In theory you can build up a following a few ways (without buying followers – who won’t help you at all in terms of seo).  Typically if you follow someone they will follow you back.  So you can use Tweepi to find people tweeting about things your site is about or people you’ve posted pictures of in your site and follow them.  Hopefully they will follow you back.  Another thing you can do is tweet often and use hashtags.  #sex #porn #naked #nsfw #tits #lesbians #sluts.  All fun and relevant.  So when people are on twitter looking for porn they do a twitter search and if you used the hashtag #porn chances are your tweet will appear and you have a chance of getting new followers that way.

Getting followers is only half the battle.  Once you get them you need to encourage them to retweet what you tweet.  So what you can do is post a picture of a hot girl and then say something like RT if you want more pics like this or RT if you love big tits … or whatever – you get the idea, right?  Retweets matter and right now seem to count heavily.  That may change in the future (as with all things in the SEO world) but for now they do matter.

Now that is only step one.  Back on your website hopefully you installed the social shares buttons on your pages so that if people visit your site that can with one simple click share your page with others.  These social shares are a very important step in your SEO plan.  Make sure you consider social sharing carefully in your design.  Social sharing is very important.  Social networking has recently become a big way of how search engines see your website.  The more people like your site or tweets about it, the more it will matter to your rankings.

Also on the note of tweeting, I want to say that people don’t want to follow someone who does nothing but tweet ads or links to their website.  It really does matter what you say to your followers.  Tweet about random things … fun facts and interesting things.  They don’t have to always be about sex.  Just be a normal person and chat about normal things like TV shows you watched or books you are reading.  Is some movie star really hot?  Talk about her. The more you talk normally the more followers you are going to gain – the more REAL followers who want to read what you are saying and soon enough want to visit your website.  They will do so because they will trust you more because to them you suddenly seem to them like a real person, not a dirty spammer.

This information isn’t everything but it’s a good start at helping you understand how the vast world of SEO works.

 

What is Social Authority?

Social networking sites like Twitter, Google + and Facebook are changing SEO in a major way.

As a result SEO experts are scrambling to figure out the way Google will measure Social Authority.  So what is social authority?  Social authority looks at who follows you and how you influence those friends and followers.  Society authority is about measuring who has the power to influence their friends and fans or what they call a “high engagement”.

Anyone can go out and buy 100,000 twitter followers or Facebook “likes” but in the end that won’t do you any good because those are only fake people or inactive accounts so there will never be that level of engagement that will rank you with a high level of social authority.

One day I seen Kelly Shibari speed about social networking in an online seminar.  I then tweeted “@KellyShibari is very well spoken.”  She then tweeted me back and said “@MissKelliXXX Aww – I’m just a #nerd lol ;)”

That’s a single level of engagement between one of my followers and me.

“Engagement’ isn’t about something mentioning you on twitter.  People often think that for some reason.  But the truth is, it’s about you saying something, anything … and then someone responding.  That’s a social engagement.  The more people that respond to that single thing you said, the higher your level of engagement.

The more you are able to engage your users, the higher you social authority is.

If you want to see some crazy high social authority, let me introduce you to porn star Vicky Vette (@VickyVette).  On Valentine’s day Vicyy Vette tweeted a photo.

Vicky Vette

259 people retweeted the photo, 152 people tagged it as her favorite and two people replied.

This kind of high engagement with her more than 435,000 followers isn’t unusual.  This is how you know Vicky Vette’s followers are real.  In terms of Social Authority, someone like Vicky Vette is off the charts.

Kim Kardashian is known as a social media darling.  On Valentine’s day she too tweeted a picture.  She said how she loved a Chanel branded Leggo clutch.   Kim Kardashian has over 17 million followers.  302 people retweeted it, 278 favorited it and 13 people commented.

Despite the fact that Kim Kardashian has an astronomically larger number of followers than Vicky Vette, their engagement is pretty in line with each other.

Something else I found interesting was that Vicky Vette has a Klout score of 83 and Kim Kardashian is just a few points higher, with a Klout score of 89.  While “Klout” and “Social Authority” don’t necessarily go hand in hand, it still goes to show you that in the end the total number of followers you have, doesn’t mean as much as how well you can engage them.

 

 

SEO morphs from where to who

SEO “tricks” that so called experts tell you about may not work for you in the future or at least not as much as they did in the past.  Things are changing quickly and social networking in playing a very big part in that change.  In the very near future who links to you could become more important than where the link’s from.  In the past if a website that had a high page rank link to your site, it gave it a huge SEO boost.  While that is still the case today, in the future it looks to be changing from less about where the link is coming form to WHO the link is coming from.

The new face of SEO is shaping up in a very big way to look into the person giving out the links.

So let’s say you have two people, both of who of who use twitter.  Person one has 53,000 followers while the other person has 117.  Which of the two people do you think Google will give more credit for your link from?

So in the past while it was all about the authority of the website, in the future search engines are going to start looking at the authority of the person giving the link.

Despite what some people are saying, I do think that high authority websites will always play a part in SEO just as they do today … but in the future those people will personal authority, well … they are going to start really playing a big part as well.

So next time you wonder if you should really work on building up your social network following, the big SEO impact of the future should motivate you to do just that.

 

 

 

 

 

Porn Stars are People too!

For many years now mainstream celebrities like Kim Kardashian, Lindsay Lohan and the Real Housewives of whatever have been getting paid to tweet.  Porn stars however not so much, yet this is despite the fact that in some cases they have more followers than their mainstream counterparts.  I tried a few of the pay per tweet solutions out there but in the end they just weren’t worth our time and I love that the biggest company even charges you a $5 a month inactivity fee, but won’t let you withdraw earnings without reaching a threshold of $100 so any money you might earn quickly gets taken away by fees.

But more than just that I’ve long sought a way for porn stars to make money off of the movies they make after they are released.  Mainstream celebs are paid money based on the sale of the movies they are in, so why not porn stars too?  Just think how much a porn star would promote a movie (which would boost sales massively) if they had a vested interest in that movie.  It just makes sense.

So with the help of some friends I got to work developing a solution specific for our industry that would financially reward porn stars for promoting the movies they have starred in a special pay per tweet website.

I am so happy to share with you all a project that is near and dear to my heart called Red Hot Tweets … this system is design for porn stars to simply put, get paid to tweet. Now porn stars can make money by promoting the movies they have starred in, by tweeting about that movie to their fans.

Don’t you deserve to get paid to promote the movies you are in?

Red Hot Tweets is really simple to use. You log into your twitter account and tell us where you want us to mail your checks to. Once we verify your account is legit and it’s not just some person pretending to be you on a fake twitter account, we’ll offer you up various movies you have been in. You pick which movies and from what studios you wish to promote, click tweet and that’s it.

It’s a real solution for real porn stars made by people in the industry for people in the industry!

We are working with a lot of great studios and producers so not to worry, we’ll have lots of your movies to promote! With Red Hot Tweets everyone wins.  Producers and studios get the benefit of their movies having more sales and porn stars benefit by getting paid cold hard cash for promoting that movie for them.  How can you now love it?  Here are just some of the studios we feature movies of include ….

 

Wicked PicturesPenthouseEvil Angel VideoZero Tolerance VideoAmateur DistrictDigital PlaygroundVivid EntertainmentSmash PicturesRed Light DistrictNew SensationsCezar CaponeCombat ZoneKiss Ass Pictures

Who’s Rockin’ The Social Network “Shares”?

“Experts” tell us that Facebook has taken a steep downturn while Google + is on the rise.  But I’ve learned over the years that these so called “experts” don’t always hit the nail on the head so it got me wondering, who exactly is winning the social network shares race right now?

And as luck would have it Clint Eastwood would help provide us the answer.

Anytime some major story hits the mainstream news you have all of these people clicking share share share share share.  So when the story hit the news about Clint Eastwood at the recent Republican convention I found a popular site with the story on their blog to see just who is sharing what and with who.

So who do you think wins when it comes to Facebook, Twitter, Google + Linkedin, Pinterest, StumbleUpon.  I must admit, I myself was rather surprised with the results.  I would have said off the cuff it was no content, of course Facebook has the most and then of course twitter and then probably Google + and then the rest in any random order.  I would have however been wrong.

Twitter, Facebook, Linkedin are the top three (in that order), then Stumble Upon then Pinterest and surprisingly last place was +1.  Here is a graphic of the results.

Where the results what you thought?  To me I was surprised in two ways.  First it was that Facebook wasn’t #1 and instead Twitter was in a rather significant lead.  The other big surprise to me was the Google + results.  Last place?  Really?  I keep reading about the major surges in Google + use yet clearly it still has a long way to go.