I’ve been doing marketing within the adult industry in some form or another since August of 1996 and the longer I’m in the industry, the more I just have to smack my forehead when I talk to people who claim to be so-called experts.
For the longest time, I was convinced the insane bullshit people said on sites like GFY was just a way to screw with other people. I was convinced they knew better but was giving the wrong or bad advice on purpose to mess with new guys. But recently I’ve begun to realize that I might have been wrong. Maybe some of these guys really do think their wrong information really isn’t good advice. Maybe they just read the headlines of SEO articles and then misquote it or something. I don’t know.
But the one thing I can say for sure there is a lot of bad information out there.
There is this guy who frequents XBIZ.net, the adult industry insiders board. He says his line of work is adult marketing and claims to be an expert in it. So this self-proclaimed expert who goes on both GFY and the XBIZ board all the time posting like he’s a pro, tells people one day that backlinks are stupid and no longer have real value – that nowadays it’s all about content.
He’s a complete idiot and is just talking out his ass and you know what? People buy his talk and treat him like he’s a real SEO guru.
In our industry, that kind of thing really is the norm. People claim to be an expert, talk a bunch of shit that sounds like it might be legit and everyone believes them.
So let’s talk about SEO in 2019. What it means and how you can use it to get more traffic to your website.
There is really no one thing that will guarantee you search engine traffic. It’s a combination of many small things. You have to put effort into all the things to really see results. No one thing alone is going to bring you any amount of real success.
The first thing that matters is that you have unique, quality content. This means just writing three words down and posting a bunch of pictures won’t do anything for you. Pictures are pretty but they won’t help you when it comes to getting that sexy search engine traffic you desire. You need to write text and the more the better.
You want at least 300 to 500 words on every page — heck even more if you can. When it comes to describing photos or even photo galleries, that’s not always easy but it’s something you have to try and do.
But a page full of text alone won’t matter. You also need to get other people to link to that content. The more people that link to you, the better. These backlinks are a vital part of your success. It’s not just about numbers either.
A link from a site that nobody has ever heard of, won’t matter as much as a link from a website like Buzzfeed or the Huffington Post.
- Quality content.
- Quality links.
See a pattern? Google wants to send traffic to high-quality websites.
Take a look at a site like Mikesouth.com. This is a blog that has been around for years. They have links from not only other porn websites but also sites like Vice.com, CNBC, The New York Times, The Daily Beast, Huffington Post and more. This means a lot of really important websites are linking to them and that helps any post they make rank better on Google.
In all Google uses more than 200 things to determine which site will rank highest on their search results – they call these things signals. While not all things are equal, every little bit helps.
So let’s keep going and talk more about these signals.
The next thing to consider is how often you update your website. The more you update your website, the better. Google loves websites that are updated often. That’s not to say you have to update every single day. But you also don’t want to go weeks on end without any updates.
Think about how you think someone might search to find you. This is your keyword or keyword phrase. For example, if you are posting photos of Lana Rhoades, and you are going to try and rank for free photos of Lana Rhoades, use that keyword phrase in the title of your page and just as important, somewhere on the page itself.
Other things to remember — every page on your website needs a unique title. If you have 93 pages on your website, then all 93 pages must have a unique title. No two pages should ever have the same title – ever. You need something to make each page title unique.
Social media matters. Some people refer to them as social signals but basically what the point is, that you have people tweeting about your website or posting your articles on their Facebook pages.
Social media is important in today’s SEO world. If you make a post on Facebook about a story you wrote, a 7 people like it, and 2 people share the post, that shows Google you have some engagement and they consider that a bonus.
Of course the more people that like or share the post which includes a link to your website the better. The point is, you need to use social media to build links to your website.
I want to go back and talk about the title of your page again. Remember before how I said that every page on your website must have a unique title? Well that’s true and very important, but you should consider what you are putting in the title of your page because that plays into your SEO.
If I Google, How old is a MILF?, I’m going to get a whole page of results about MILFs. But you’ll notice the highest ranking pages are those withe my search term in the title. Here are the titles of the web pages that ranked best in Google for my search phrase, “How old is a MILF?”
- At what age does a woman become a MILF?
- What age group does the term MILF cover?
- What is the minimum age requirement to be a milf ?
- How old must a MILF be to actually be considered as one
- How old to be a milf?
- How old do you need to be to be considered a milf?
- What’s the minimum age for a woman to be considered a MILF?
Creating descriptive page titles alone isn’t enough. Remember you also want to have a lot of content on your page about the age of MILFs, and you want other websites to be linking to your page, and you want people sharing your page about the age of MILFs on social media websites like Facebook and Twitter.
Who you host your website with can also make a difference. This is because site speed matters. The faster your page loads, the better. Pages with fast loading times, rank significantly higher than pages with slow loading times.
If you host your website with a crappy hosting company like GoDaddy, Hostgator of Bluehost, you can expect to have crappy results. Sure they have cheap prices, but that’s because they load up their servers with as many websites as they can to cut costs. If quality and page load time matters to you then get a real hosting company – one that specializes in adult content and understands the needs specific to the adult industry.
The next thing I want to mention should be obvious but some people still don’t get it. If you want to rank for a certain keyword, or keyword phrase, you have to actually have the keyword (or keyword phrase) on your web page. You aren’t going to rank for “MILF” if you don’t say MILF anywhere on your page. It’s just that simple.
Now don’t go crazy and say it 100 zillion times. There is a special formula known as keyword density and that means you can only say the keyword so many times on a given page. If you don’t say it enough you won’t rank as high but if you say it to much, you’ll be penalized and rank lower.
“KEYWORD DENSITY’ is simply a PERCENTAGE value of the NUMBER OF TIMES a KEYWORD or KEY PHRASE appears on a WEB PAGE compared to the TOTAL AMOUNT OF WORDS on the page.”
You want to try and keep it at about 2% to 3%. This means if you have 300 words on your page, then you don’t want to say MILF more than 9 times. Actually even that’s pretty high. If you only have 300 words on your page, you really don’t want to say it more than probably 5 times. This is why longer content is better. If you say the keyword to many times, Google will punish you for what they call “keyword stuffing”.
So yes you must mention the word you want to rank for, just don’t mention it to much.
There are a lot of other things you can do to improve your SEO, but this will get you started. If you do this for every single page on your website then you’ll notice an improvement in the amount of search engine traffic you’ll get.
Also don’t just blindly trust what someone says about SEO even if they claim they are an expert. Go with advice that is thorougly documented from multiple sources and you’ll find you will have much greater success when it comes to search engine optimization.