Is Google Analytics really telling you the whole story?

I love statistics. I love knowing exactly how many visitors come to one of my websites, how long they stay and what where they came from in the first place.

Without knowing this kind of information, how can I work to improve my websites?

Google Analytics is a free tool that helps me know some amazing information about my website. It is, in fact, the best free tool out there that isn’t hosted on your own server.

But there is a problem with Google Analytics and really any tool out there that generates states that aren’t hosting on your own server, and based on your own server logs. They are notoriously inaccurate.

Years ago the inaccuracy was about 5% to 10% on small traffic websites and as much as 10% to 20% on sites with more than a few thousand visitors per month. Not that bad, right?

But times have changed and so has the technology and it makes remote tracking even more difficult so I decided to take a look at just how crazy off the numbers being reported really where.

I picked one of my websites and ran a report for the year (so far). It tells me these are the unique visitors who have visited that site in question.

Jan Feb Mar Apr
5,281 4,535 16,217 20,546

The problem is, when you actually review the real numbers, those from my server logs, you find that Google Analytics didn’t even remotely come close. Here is what my website actually had in terms of unique visitors.

Jan Feb Mar Apr
15,498 13,192 18,995 23,656
  • January was off by 10,217
  • February was off by 8,657
  • March was off by 2,778
  • April was off by 3,110

That’s 21,762 people in the first 4 months of the year that Google couldn’t properly track on just one of my websites.

This is why you need to have your own server stats program like AW stats – something that actually tracks your traffic stats internally.

Sure Google Analytics is great for many reasons, and I still strongly suggest using it, but when it comes to accurately tracking the total number of unique visitors to your website, you need to use your own server data. It’s the only way to know for sure just how many people visited your website at any given time during a month.

 

Let’s talk about domain names … again

With the release of so many new domain name extensions it’s time to revisit the issue of a domain name’s value.

In the past I’ve always said dot com in king. But what about now that there are all those crazy new domain name extensions like the ones listed below…

.academy .accountant .accountants .actor
.adult .agency .airforce .alsace
.amsterdam .apartments .archi .army
.associates .attorney .auction .audio
.auto .band .bar .bargains
.bayern .beer .berlin .best
.bet .bid .bike .bingo
.bio .black .blackfriday .blue
.boutique .brussels .build .builders
.business .buzz .bzh .cab
.cafe .camera .camp .capetown
.capital .car .cards .care
.career .careers .cars .casa
.cash .casino .catering .center
.ceo .chat .cheap .christmas
.church .city .claims .cleaning
.click .clinic .clothing .cloud
.club .coach .codes .coffee
.college .cologne .community .company
.computer .condos .construction .consulting
.contractors .cooking .cool .country
.coupons .courses .credit .cricket
.cruises .cymru .dance .date
.dating .deals .degree .delivery
.democrat .dental .dentist .desi
.design .diamonds .diet .digital
.direct .directory .discount .dog
.domains .download .durban .earth
.education .email .energy .engineer
.engineering .enterprises .equipment .estate
.eus .events .exchange .expert
.exposed .express .fail .faith
.family .fans .farm .fashion
.film .finance .financial .fish
.fishing .fit .fitness .flights
.florist .flowers .football .forsale
.foundation .frl .fund .furniture
.futbol .fyi .gal .gallery
.garden .gent .gift .gifts
.gives .glass .global .gold
.golf .graphics .gratis .green
.gripe .group .guide .guitars
.guru .hamburg .haus .healthcare
.help .hiphop .hiv .hockey
.holdings .holiday .horse .host
.hosting .house .how .immo
.immobilien .industries .ink .institute
.insure .international .investments .jetzt
.jewelry .joburg .juegos .kaufen
.kim .kitchen .kiwi .koeln
.kyoto .land .lat .law
.lawyer .lease .legal .lgbt
.life .lighting .limited .limo
.link .live .loan .loans
.lol .london .love .ltd
.ltda .maison .management .market
.marketing .mba .media .melbourne
.memorial .men .menu .miami
.moda .moe .mom .money
.mortgage .moscow .nagoya .navy
.network .news .ngo .ninja
.nrw .nyc .nz .okinawa
.one .onl .online .organic
.osaka .paris .partners .parts
.party .photo .photography .photos
.physio .pics .pictures .pink
.pizza .place .plumbing .plus
.poker .porn .press .productions
.promo .properties .property .pub
.qpon .quebec .racing .recipes
.red .rehab .reise .reisen
.rent .rentals .repair .report
.republican .rest .restaurant .review
.reviews .rich .rip .rocks
.rodeo .ruhr .run .ryukyu
.saarland .sale .salon .sarl
.school .schule .science .scot
.security .services .sexy .shiksha
.shoes .show .singles .site
.ski .soccer .social .software
.solar .solutions .soy .space
.store .stream .studio .study
.style .supplies .supply .support
.surf .surgery .sydney .systems
.taipei .tattoo .tax .taxi
.team .tech .technology .tennis
.theater .theatre .tienda .tips
.tires .tirol .today .tokyo
.tools .top .tours .town
.toys .trade .trading .training
.university .uno .vacations .vegas
.ventures .versicherung .vet .viajes
.video .villas .vin .vip
.vision .vlaanderen .vodka .vote
.voting .voto .voyage .wales
.wang .watch .webcam .website
.wed .wedding .whoswho .wien
.wiki .win .wine .work
.works .world .wtf .xyz
.yoga .zone

So instead of ILoveYou.com how about a .love? Or a ILoveYou.online? Has the value of a dot com fluctuated now that you can pick from so many alternatives?

That’s a complicated question to answer. First and foremost you should know that for the immediate future dot com is still kind.  However that is quickly changing. It will be just one generation and everything will change. The days of the dot com standard will be a thing of the past in that time.

In no time .work and .wtf will be as common to kids growing up right now, than a dot com is for us.

Kids growing up today will consider a .world or a .yoga just as valuable or as common as we do a .com today.

But what about today? What do you do when you are going to register a new domain?

#1 Always go with something that is relevant.

Look at say, www.SexyBlondes.pizza. Sexy Blondes have nothing to do with pizza so that obviously is a terrible choice. Instead going with something more relevant like .com, .online, or maybe .info or even .pics.

While .adult, .xxx and .porn are obvious alternatives to an adult site, you must remember these domain extensions are very expensive. Instead of paying $8 to $11 a year, they charge like $80 to $110 a year. Why in the world would you pay $100 a year for a single domain name? That’s CRAZY.

I’m not sure how much .sexy domain names are, but that might be a good one to consider.

#2 Think of your extension as part of the total keyword makeup of your domain. Let’s go back to our example of sexyblondes.pizza. How many times a day do people Google “Sexy Blondes Pizza”? I’ll give you a hint – none.

Online, info and com are treated as stop words so sexyblondes.online is treated as “sexy blondes”.

Stop words are words which are partially or completely ignored by search engines.  These are words like about, online, www, com, the, for, and, this, that, will, with.

#3 Think before just grabbing the first name that comes up or one that might be on sale. Let’s look at the .xyz extension. abc.xyz is a great domain name but can you really think of any other good ones that go with the .xyz domain extension? Probably not and that’s why it’s so cheap. If it doesn’t make sense, don’t buy it, even if it is on sale. People aren’t likely to take you serious if you have a really stupid domain name.

That’s all I can tell you right now about the new domain name extensions. Don’t be afraid to use them because as time goes on they will become more and more common.

I would rather see you with a good .whatever than an iffy .com, just because it was a dot com.

 

Let’s talk about quality traffic

Google now handles trillions of searches per year. Just ten years ago they processing about 73 billion a year. What a difference a decade can make.

  • Searches per second: Atleast 63,000
  • Searches per minutes: Atleast 3.8 million
  • Searches per hour: Atleast 228 million

So why does all of this matter to you? Because today we are going to talk about the quality of the traffic to your website.

Let’s say you run a website dedicated to Alexis Adams (like me). You want to get traffic to your site so you post video clips on tube sites, because hey, tube sites have tons of traffic, so why not, right?

Well in theory that may sound like a good idea but is it really? I mean if the point of your site is to make money, then why do you want to attract a bunch of traffic that is only looking for free porn?

People call tube traffic shit for a reason. If someone wants free porn, why would you want them at your site? You want visitors that want to spend money so that you can make money.

So what makes search engine traffic so much better?

If you are looking for a pair of red high heels, you go to Google and type in red high heels and then get your search results, right? You get what I mean? It means that the people who find your site via search engines are specifically looking for what it is you have to offer.

That makes it high quality, targeted traffic. If you provide them with exactly what they are looking for, and it’s a quality product then you have a much better chance of getting that guy to spend money at your site (or click on one of your advertisers and spending money there).

My friend runs a membership website and gets his traffic exclusively from tube sites. He currently converts at a rate of about 1:11,200. That means that out of every 11,200 visitors who visit his website from a tube site, one joins.

My porn star websites get more than 80% of all of their traffic from search engines like Google and Bing. When I send traffic over to Vivid, it converts at around 1:150 (right now – as of May 2016).

So which sounds better to you 1:150 or 1:11,200?

So now don’t you think it’s time to start learning more about SEO? While it’s not easy to get a lot of search engine traffic, it’s worth getting every single visitor you can from Google.

Affiliate Marketing in the new age!

Most people say that affiliate marketing is dead. I couldn’t disagree more. I just think it’s changed. The days of 70%+ commissions are long gone and as I’ve always said, anyone who offers you those kind of numbers should scare the living hell out of you.

Because no program can be profitable by paying out so much and if they aren’t profitable then they won’t be in business for long.

So I decided to look into mainstream because website owners are reporting massive profits in promoting mainstream programs. So why is that? What does mainstream pay? I decided to find out.

Amazon’s affiliate programs payout varies from 4% to 6%. No that is not a typo. They actually pay less than 10% and have an INSANE number of affiliates promoting their shit all day long. Top Amazon affiliates report earning $10,000+ per month. Last December one Amazon affiliate boasted earning $30,000. Not a bad Christmas, ey?

But that’s not the only thing that surprised me about Amazon’s affiliate program. Their cookie length is 1 day. 1 freaking day?!!!!!!!!!!! In porn affiliates bitch if it’s under 6 months. LOL

Walmart also has an affiliate program. They pay typically 1-4% and their cookie length is 3 whole days.

How about Target? They pay about 2%-5% and have a cookie length of 7 days.

Surely Best Buy pays more, right? Nope. They pay between 1.7% to 6% depending on the item purchased. Their cookie length is 3 days.

Home Depot – 3% to 5% with a 1 day cookie length.

Plenty of Fish – a popular mainstream dating site pays only 20% but that’s much higher than any other of the mainstream programs and they even offer a 60 day cookie length.

So with so many big time mainstream affiliate companies paying so low, could that be the reason why porn affiliate programs struggled?

As someone who has been an porn affiliate for almost 20 years, I can tell you the biggest problem I have is getting paid.

I typically only get paid on about 25% of what I actually earn in any given month.

I probably spend more time chasing my money in a month than I do actually earning it. How sad it that?

So what are the options?

  • #1 I now only do business with companies that have a solid reputation.
  • #2 I have a two strikes and you are out policy. If you are late or bounce a check more than once, I will put you on my fuck you list.
  • #3 I no longer expect any affiliate program to help me with the promotional material I need to well … promote their website. I get it on my own.
  • #4 I don’t do business with affiliate programs that have large payouts. As I said before I know that no business can maintain profitability under those conditions so I know eventually they won’t be able to pay me what I earned so I do myself a favor and avoid doing business with them in the first place.
  • #5 I’m not afraid to do business with a program who is only paying 25%-35%. Why? Because I would rather do business with a guy only willing to pay me 25% and actually pay me what I earned ON TIME EVERY TIME than to do business with a guy offering me 70% and pays me late or his check bounces. I don’t have time for that shit. I want to get paid. I’m tired of the bullshit that comes with the big payout guys. As long as I know up front what I’m going to get, then I’m good with that. I actually do business with a program that pays me 30% but they convert well and pay on time so I’m more than happy with my 30%. I make more with that 30% program than I do with any other programs I work with and some of those pay me up to 60% revshare.

 

What is content marketing and how can it make you lots and lots of money?

What is content marketing and what exactly does it have to do with you? Well content marketing is a buzz word we seem to be hearing a lot about lately. But it’s not a new concept at all. Content marketing was around a hundred years ago and it’s just as important today. Only today with the advent of the internet, it’s become a more prevalent part of our lives.

Let’s look at our friends over at Porn Doe. Their Alexa rating is something around 7,301 at the time of this posting. That means out of the millions of websites out there (according to Alexa.com), Porn Doe is the 7,301 most popular website.

As I’m sure you can imagine, their website gets thousands and thousands and thousands of visitors a day. According to one source, they get more than 130,000 unique visitors per day. That means that more than 130,000 actual unique people visit their website each and every single day.

But you know what I’m sure they would like? Even more visitors per day.  I mean, who wouldn’t, right?

Content marketing is a strategy they can use to draw in even more traffic. But what does that mean?

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

For example …. infographics.  You see them all the time now on sites like Facebook and Twitter and they are in fact a perfect example of content marketing. Some company took valuable information they have from their own website, and put it out there in a way that not only informs and educates you about (whatever subject) but in doing so, promotes their own brand at the same time.

Case in point:  When people visit the Porn Doe website they often times will use the search feature to try and find a specific type of video. Porn Doe can then release that information to the public letting us know the most popular type of videos right now.

(I’m making these number numbers up for example purposes)

51% of all visitors from the United States  prefer “teen” videos while 64% of all visitors from India prefer “lesbian” videos.

One company posted an infographic that said “Leading bloggers outsource 25% of their blog posts to external staff.”  It’s one simple fact that some people will find interesting and pass it around and every time someone does, that promotes their business.

Let’s look at a sample infographic from The Wall Street Journal. Now every time someone shares this picture of internet social media facts, it promotes The Wall Street Journal.

social-engagement-infographic-498x554

Think it’s not a big deal? Think again.

78% percent of chief marketing officers think content marketing is the future of marketing.

It’s better than your typical advertising methods like banner or text links for a variety reasons but I think the most important is that if it’s helpful, it’s usually more memorable than normal advertising.

Content marketing builds trust and grabs people attention.

Infographics aren’t the only form of content marketing but they are probably the most popular.

You can also do it in the form of eBooks. Create an small eBook about a specific subject that is relevant to what your website is about. Save that bad boy as a PDF and then give that eBook away for free. Now every time someone shares that eBook with someone else, it will promote your website.

Just remember, the rule of thumb here is to educate and inform, NOT SALE! Sure you can put your website name on the footer of every page of that eBook but don’t do anything else to push your website. Instead make an actual eBook that is informative and helpful. Create something that people will want to share with others.

You can also create helpful and informative YouTube videos (as long as they are G or PG rated. Remember YouTube hates porn!)

Look what this guy did.

 

Creating videos like this inform and educate and at the same time promote the guys website. That video is a perfect example of content marketing.

So if you aren’t content marketing, get on it! You have no excuse now that you know exactly what it is!

 

Know the worth of your traffic

We all know that no matter what kind of site you have, in the end it’s about traffic. Without it, your site is worthless. We all need those all mighty visitors and the more the merrier.

The question is, how much is your traffic worth?

Well it obviously depends on the type of site you have, but in my case, I have a free site, that generates traffic to sale. So knowing the value of my traffic is really important, so that I know how much to sell it for.

Not too long ago I was in need of so I offered up one of my ad spots for $50 a month ($600 for the year). It was really stupid of me to do that because the value of that traffic is much more, but like I said, that particular day I wanted to make a quick $600 for something I needed right away.

I setup the deal with a new website owner but when it came time to pay me, he flaked. That’s not uncommon in our business. I found over the years there are a lot of people who are all talk and this dumb ass was just like the rest of them.

Annoyed and no longer in “need” of the quick cash, I put up an affiliate banner for one of Vivid’s new porno parody movies. In 3 days that ad spot made me $56.40.

Simple fact is, my traffic on that site was high quality, search engine traffic about porn stars – so I sent it to an affiliate program that I knew converted and was about porn stars. In the end I’ll make far more than $50 a month for that traffic than I would have, if I would have taken the other guys money. So that obviously worked out well for me that the other guy flaked.

But how can others know how much their traffic is worth?

That is what this article is really about. I’ll get more into that later though so you know how to classify and calculate your traffic.

I was talking to someone last night about their desire to buy traffic. He commonly does so and can list no less than ten traffic network sites he buys from. I couldn’t help but choke back a laugh when he told me, not surprisingly, they don’t always really convert that well.

I wanted to say, well duh?

But instead I tried to be nice and approach it from a different angle.

If you had a real store, like a grocery store, and had a choice for me to send you 1,000 people or 5 people, which would you prefer?

Obviously most people would say 1,000 right? But a smart person would want to know what kind of people these are.

The 1,000 people are just random people who typically aren’t into buying groceries in stores. But if you pick the 5, you can all but guarantee at least one of the 5 will buy something. Now which would you prefer?

That’s the thing about those traffic networks. They are full of shit ass traffic from places like tube sites. A traffic network valued my ad spot (the one I talked about earlier which made me $56.40 in 3 days) at a value of $2 per month.

Why? Well because they deal with a different kind of traffic. They deal with volume – tube sites have this volume and value based on the number of clicks, not the actual number of people that clicked and then bought. All they care about is how many people they can send to you site. The more people they can send your site, the more that ad is worth. The problem is, the type of traffic they are sending almost rarely converts. So now you have a bunch of traffic, but what’s the point?

So again I have to ask … would you rather have 1,000 random people who will probably not buy a damn thing from you, or 5 guys who are for sure interested in your type of store (site) and most likely 1 of them will buy from you?

Some tube sites are converting their traffic at 1:4500 some at 1:1600 and others don’t convert at 1:30,000 or even 1:60,000.

But you know what I convert at? Well it depends on the affiliate program, but my numbers are typically around 1:150 right now with Vivid Cash.

That means out of every 150 people that I send to Vivid, 1 person buys. That’s because I don’t have shitty ass tube or TGP traffic. I have quality, search engine traffic.

So since my traffic isn’t the same as tube traffic, how do I know how much to value it at, to sell it outright? That’s a great question and one that isn’t always easy.

First you need to really understand the type of traffic you have, not just where you get it from.

In the case of say my Fame Registry website, I know the majority of my traffic comes from search engines. But what TYPE of traffic is it? Well the theme of the website is porn star’s popularity so that means that people who are into porn stars (or popular porn stars) are my type of traffic.

So now I need to find an affiliate program that isn’t scammy (which isn’t always easy but there are some out there) who really focuses on the same thing my site does.

In the case of my Audrey Hollander website, that’s easy. I need to find a quality affiliate program that offers Audrey Hollander content.

Then I run a test and find out how much money that ad spot makes me. Then that becomes the value of my traffic. If I send all of my Audrey Hollander traffic to (whatever) affiliate program, and it makes me $65 a month, then I can sell that same spot to (whoever) for $65 a month, because that is what that spot would have earned me if I would have sent it to an affiliate program.

The only other thing to note is the length. It takes a lot of work to change up ads every month so I have a rule … depending on the site and type of ad, I require a 3 month, 6 month or 1 year commitment. Meaning they must pay for the entire length up front. That saves me the hassle of having to change up banners all the time. When you run as many sites as I do, you’ll learn that can get tiresome.

 

 

 

Just because someone says something, doesn’t make it true

I was once given some very valuable advice, that literally changed the way I approached everything I do in business. The advice was “just because someone said something, doesn’t make it true”. And that most especially applies to the web and SEO.

Even if the person in question is a so called expert. There are any of a variety of reasons why you shouldn’t always believe everything you here.

  • Sometimes people lie. Most especially in our business.
  • Sometimes people heard it from someone else and they heard it wrong or are perhaps missing part of the information.
  • Sometimes the information has changed. So what they told you may have been true before that isn’t the case anymore.
  • Sometimes people are just jackasses and they feel better about themselves if they tell you something you believe. Even if they didn’t really know the answer but hey it sounded good, right?
  • Sometimes information may be true for them for one reason or another, but may not be true for you.

When I stopped taking everything everyone told me at face value, especially in terms of SEO and started doing the research myself I was blown away at the little insightful tidbits that would come to me.

When people tell me things like “but everybody says”, I just smile and say thank you. Because to me it doesn’t really matter what “everybody” says.  I like to do the research and find out for myself. Maybe in the end “everybody” was right about whatever it was I am researching but in the process of trying new things, I could stumble upon something else all together, something I might not have found had I had no been doing the work myself.

It was recently revealed that a so called industry marketing expert that people like XBIZ put on panels to speak and educate the rest of us poor dumb folk, did all of his research by seeing what others had to say. So when his clients hired him to do work or ask him about marketing he would simply relay advice he learned from others.

Kind of sad huh? I mean who is to say that advice is legit? And companies like XBIZ put him on panels and invite him to host seminars to teach the rest of us. Seriously? I can’t tell you how much I lost respect for XBIZ over that one. But that’s another story for another day.

Sometimes you just can’t go with what other people tell you. Just because someone says the sky is purple, doesn’t make it so. Even if that person telling you is a leading industry expert with their own website and everything.

I’m not saying you don’t need to include what other people say as part of your own research. Heck I attend SEO and marketing classes all the time, still, even after being around since 1996. I’m just saying, don’t take everything everyone says as gospel. Unless you have done the research yourself or have seen it with your own eyes, don’t believe it.

Some experts may tell you that the best color for a join page is pink and purple. And hey, maybe for them that really is true. But how do you really know that is true for you, unless you test it out for yourself. Maybe your traffic is quite different than theirs and as a result black and red works better for you. Maybe pink and purple really is the best color, but the point is, you won’t ever really know unless you test it out for yourself.

Stop just taking people’s words for things.

Stop listening to these dumb asses that companies like XBIZ.com promotes as experts and puts on their panels. Because trust me when I say, they are no more than expert then you or my left toe are. They only got on the panel as an expert because they asked to be so or in some cases paid for that spot.

Of course it’s okay to look to others when you need help but just remember you don’t have to believe everything people tell you. Even if it sounds totally legit, take anything that anyone in our industry says with the grain of salt.

Example … someone told me they were THE leading expert in SEO. Now if you think about that statement, that’s some pretty big claim. He said he could help me with one of my sites for just a little bit of money, which turned out to be $10,000. He sent me a list of computer generated stats about the problems with the site in question to make it seem like he knew what he was talking about.

So I said, okay show me one of your sites. Since you are such an expert, surely you can show me something you’ve done before. He said something like how his client list is confidential but how in the past he has worked for this company and that company and I could ask this guy from GFY or xbiz or that guy because he knows him.

I wrote him back. So let me get this straight. You claim to be the leading expert in SEO and you don’t have a single website for yourself? Why would you not use this knowledge you have for yourself and make millions? I get you are busy with helping others but I mean come on? Who in their right mind would pass up on the millions of dollars you could be making if you were truly such an expert?

He wrote me back. Because I care about my clients more than I do myself. I just don’t have the time to spend on my own stuff.

Well that leads me to two points. #1 If you are so busy how in the world would you have time for little ‘ole me and #2 if you were making your clients so much money with your services how could not a single one of them snap you up and bring you on full time? That just doesn’t seem logical to me.

Much to no ones surprise, he stopped emailing me. LOL

Now here is the important part of this story. This person is promoted in our industry as an “expert” and he has all his little buddies on the industry message boards saying just as much.

If a person were to take what he said at face value they would be out a lot of money because the only thing he seems to really know how to do is setup email lists and copy and paste a bunch of reports from various SEO tools websites. He claims to have a waiting list that is months long and yet he somehow still has the time to spend hours a day on various industry message boards instead of actually doing any work for those supposed clients.

So consider today’s boring and long post a lesson learned in life  …

Just because someone says something, doesn’t make it true