Affiliate Marketing Made Simple

Today I want to start a talk about something known as affiliate marketing. Over the last ten year’s it’s become a big deal in mainstream, but something we in porn have been doing since day one.

It’s a very basic concept, a company pays a person a commission for every sale they make.

For example, if a company like Digital Playground releases a new movie, they would pay someone like me to promote that movie. They would pay me a commission for every sale I made of their new movie.

I would grab a banner about the new movie, in this case, it’s called Meet The Neighbors and post that banner on my website.

Meet The Neighbors from Digital Playground

But how can I make sure I get credit if I post the banner on my website advertising that new movie? Well, the only way is to make sure I use a trackable link. In this case, I’ll be sending my traffic to

https://www.digitalplayground.com/series/4394157/meet-the-neighbors/?ats=eyJhIjoyOTIzLCJjIjoxMDQxMSwibiI6MTcsInMiOjEzNSwiZSI6NDM1LCJwIjoyfQ==

The first part of the link tells them where to go and the last part tracks that the person came from my site so if the person buys the movie, I get the credit.

The “offer” from Digital Playground is, they’ll pay me 60% of that sale. So if the person was to go buy that movie, I make 60% of what they spend.

Sounds, simple enough, right?

Well, it gets far more complicated than that but I wanted to make sure you at least understand the very basic concept.

When a company says, hey I’ll pay you to promote (whatever) for us, that is their “offer“. You’ll hear that word “offer” thrown around a lot.

It’s just their way of saying hey I’ll offer you some money to promote my product or service.

Like in the example above, Digital Playground’s “offer” is that they’ll pay me a 60% commission for every sale I make.

They charge a customer $29.99. 60% of that is $17.99. So if I send over 10,000 people and 3 people buy, I just made $53.97.

That also means that 1 out of every 3,333 people made a purchase.  Those numbers aren’t very good. So I have to ask myself, what can I do to make more money with my traffic? I mean what if I could find an “offer” where instead of 1 out of every 3,333 made a purchase, but 1 out of every 500? 

I would make 20 sales instead of just 3, meaning I would make $359.80 instead of just $53.97.

Finding the best offer for your type of traffic is the key to real success in affiliate marketing.

I began working with Vivid Video back in 1998. I was one of their first-ever affiliates. 21 years later I’m still making money with them.

There was a time when I would make 1 sale for every 50 people I sent their way. Then it was 1 sale for every 118 people. Now it’s more like 1 sale for every 881. But still, those numbers aren’t the worst, but they could be better.

The problem isn’t my traffic, in this case, it was that Vivid stopped producing new content so less and less people were interested in buying their movies as they were old and outdated with porn stars that aren’t around anymore.

So I needed to find a new program, one that made new movies with current porn stars. But there are a lot of porn stars out there. So I needed to figure out what porn stars bring my site the most traffic.

If my visitors are fans of blondes with big boobs, what’s the point of promoting to them movies with brunettes with small boobs?

The key to success is finding a product or service that your traffic wants. Yes in my case that product or service is boobies, but hey, in the end it’s all the same. Boobies, Blenders, Tennis Shoes. What the end product is doesn’t really matter. What you care about is finding exactly what your customers need and giving it to them.

And in this case, “customers” means the visitors to my website. You are a visitor to my website. So my job is to find what YOU need and give it to you. 

In this case, since you are reading an article about affiliate marketing, I can assume your desire is to make money on the internet. So now I help you by learning more about how you can make money on the internet. Then suggesting to you, a way to do that is to sign up for a company that will pay you.

So let’s talk about some options for you to make money.

If you want to create your own porn website and sell people subscriptions, you could go to ModelCentro. It’s a one-stop-shop for everything. All you need to do is bring your own content. They handle everything else.

 

Or let’s say you create a blog and you post about blondes with big boobies and you need a way to send traffic to someone to make money through their website because you don’t want to create your own. No problem. 

I’ve been doing well promoting MyFreeCams. If you want to make money doing that too, click here to sign up for an affiliate account with them.

If you don’t know how to make your own website, you need to start by reading my book. It’s a step-by-step guide!

Kelli's eBook

The Absolute Definitive Guide to Creating Your First Adult Website. Making money in porn has never been so easy! ]

Now you have everything you need to know to start making some cold hard cash on the internet!

 

SEO is Changing … are you?

I’ve been doing marketing within the adult industry in some form or another since August of 1996 and the longer I’m in the industry, the more I just have to smack my forehead when I talk to people who claim to be so-called experts.

For the longest time, I was convinced the insane bullshit people said on sites like GFY was just a way to screw with other people. I was convinced they knew better but was giving the wrong or bad advice on purpose to mess with new guys. But recently I’ve begun to realize that I might have been wrong. Maybe some of these guys really do think their wrong information really isn’t good advice. Maybe they just read the headlines of SEO articles and then misquote it or something. I don’t know.

But the one thing I can say for sure there is a lot of bad information out there.

There is this guy who frequents XBIZ.net, the adult industry insiders board. He says his line of work is adult marketing and claims to be an expert in it. So this self-proclaimed expert who goes on both GFY and the XBIZ board all the time posting like he’s a pro, tells people one day that backlinks are stupid and no longer have real value – that nowadays it’s all about content.

He’s a complete idiot and is just talking out his ass and you know what? People buy his talk and treat him like he’s a real SEO guru.

In our industry, that kind of thing really is the norm. People claim to be an expert, talk a bunch of shit that sounds like it might be legit and everyone believes them.

So let’s talk about SEO in 2019. What it means and how you can use it to get more traffic to your website.

SEO is Changing ... are you?

There is really no one thing that will guarantee you search engine traffic. It’s a combination of many small things. You have to put effort into all the things to really see results. No one thing alone is going to bring you any amount of real success.

The first thing that matters is that you have unique, quality content. This means just writing three words down and posting a bunch of pictures won’t do anything for you. Pictures are pretty but they won’t help you when it comes to getting that sexy search engine traffic you desire. You need to write text and the more the better.

You want at least 300 to 500 words on every page — heck even more if you can. When it comes to describing photos or even photo galleries, that’s not always easy but it’s something you have to try and do.

But a page full of text alone won’t matter. You also need to get other people to link to that content. The more people that link to you, the better. These backlinks are a vital part of your success. It’s not just about numbers either.

A link from a site that nobody has ever heard of, won’t matter as much as a link from a website like Buzzfeed or the Huffington Post.

  • Quality content.
  • Quality links.

See a pattern? Google wants to send traffic to high-quality websites.

Take a look at a site like Mikesouth.com. This is a blog that has been around for years. They have links from not only other porn websites but also sites like Vice.com, CNBC, The New York Times, The Daily Beast, Huffington Post and more. This means a lot of really important websites are linking to them and that helps any post they make rank better on Google.

In all Google uses more than 200 things to determine which site will rank highest on their search results – they call these things signals. While not all things are equal, every little bit helps.

So let’s keep going and talk more about these signs.

The next thing to consider is how often you update your website. The more you update your website, the better. Google loves websites that are updated often. That’s not to say you have to update every single day. But you also don’t want to go weeks on end without any updates.

Think about how you think someone might search to find you. This is your keyword or keyword phrase. For example, if you are posting photos of Lana Rhoades, and you are going to try and rank for free photos of Lana Rhoades, use that keyword phrase in the title of your page and just as important, somewhere on the page itself.

Other things to remember — every page on your website needs a unique title.  If you have 93 pages on your website, then all 93 pages must have a unique title. No two pages should ever have the same title – ever. You need something to make each page title unique.

Social media matters. Some people refer to them as social signals but basically what the point is, that you have people tweeting about your website or posting your articles on their Facebook pages.

Social media is important in today’s SEO world.  If you make a post on Facebook about a story you wrote, a 7 people like it, and 2 people share the post, that shows Google you have some engagement and they consider that a bonus.

Of course the more people that like or share the post which includes a link to your website the better. The point is, you need to use social media to build links to your website.

I want to go back and talk about the title of your page again. Remember before how I said that every page on your website must have a unique title? Well that’s true and very important, but you should consider what you are putting in the title of your page because that plays into your SEO.

If I Google, How old is a MILF?, I’m going to get a whole page of results about MILFs. But you’ll notice the highest ranking pages are those withe my search term in the title. Here are the titles of the web pages that ranked best in Google for my search phrase, “How old is a MILF?”

  • At what age does a woman become a MILF?
  • What age group does the term MILF cover?
  • What is the minimum age requirement to be a milf ?
  • How old must a MILF be to actually be considered as one
  • How old to be a milf?
  • How old do you need to be to be considered a milf?
  • What’s the minimum age for a woman to be considered a MILF?

Creating descriptive page titles alone isn’t enough. Remember you also want to have a lot of content on your page about the age of MILFs, and you want other websites to be linking to your page, and you want people sharing your page about the age of MILFs on social media websites like Facebook and Twitter.

Who you host your website with can also make a difference. This is because site speed matters. The faster your page loads, the better. Pages with fast loading times, rank significantly higher than pages with slow loading times.

If you host your website with a crappy hosting company like GoDaddy, Hostgator of Bluehost, you can expect to have crappy results. Sure they have cheap prices, but that’s because they load up their servers with as many websites as they can to cut costs. If quality and page load time matters to you then get a real hosting company – one that specializes in adult content and understands the needs specific to the adult industry.

The next thing I want to mention should be obvious but some people still don’t get it. If you want to rank for a certain keyword, or keyword phrase, you have to actually have the keyword (or keyword phrase) on your web page. You aren’t going to rank for “MILF” if you don’t say MILF anywhere on your page. It’s just that simple.

Now don’t go crazy and say it 100 zillion times. There is a special formula known as keyword density and that means you can only say the keyword so many times on a given page. If you don’t say it enough you won’t rank as high but if you say it to much, you’ll be penalized and rank lower.

KEYWORD DENSITY’ is simply a PERCENTAGE value of the NUMBER OF TIMES a KEYWORD or KEY PHRASE appears on a WEB PAGE compared to the TOTAL AMOUNT OF WORDS on the page.

You want to try and keep it at about 2% to 3%. This means if you have 300 words on your page, then you don’t want to say MILF more than 9 times. Actually even that’s pretty high. If you only have 300 words on your page, you really don’t want to say it more than probably 5 times. This is why longer content is better. If you say the keyword to many times, Google will punish you for what they call “keyword stuffing”.

So yes you must mention the word you want to rank for, just don’t mention it to much.

There are a lot of other things you can do to improve your SEO, but this will get you started. If you do this for every single page on your website then you’ll notice an improvement in the amount of search engine traffic you’ll get.

Also don’t just blindly trust what someone says about SEO even if they claim they are an expert. Go with advice that is thorougly documented from multiple sources and you’ll find you will have much greater success when it comes to search engine optimization.

Is affiliate marketing dead in 2018?

There was a time when I use to make affiliate sales as low as 1:18 with one of the top programs that I send traffic to.

As I look through my stats for the entire year of 2017 I see that those number has dropped drastically but they still aren’t that bad – I mean if you consider all things.

My sales ratios for the year with this program are now 1:292. Yes a far cry from the days when I was pushing out sales at 1:18 but still 1:292 isn’t that bad.

That means on average out of every 292 people I sent them, I’m I make 1 sale. To me those numbers are okay. Because even back when I was making 1 sale for every 18 visitors, the average affiliate was happy with ratios of 1:350 and 1:450.

Today I’m told the average affiliate jumps for joy with sales ratios of 1:500 to 1:700. Those are considered “good” or even “premium”.

So, clearly at 1:292 I’m still way above average.

This means that despite the downturn in membership sales, my traffic is still producing. I’m still able to do what I did 15 years ago, only with slightly less success.

That being said, I can only say what I do with confidence because I know the quality of my traffic.

I don’t run tube sites and the majority of my traffic comes from search engines through my SEO efforts. It’s also very targetted traffic. So if someone visits one of my websites they came there looking for something specific, such as a specific porn star like Meggan Mallone, Hanna Hilton, Chasey Lain or maybe Megan Rain.

When they get to my website, they find exactly what they were looking for – content specific to that porn star and I advertise affiliate products specific to that porn star, such as the movies she starred in.

So while I may not generate as much traffic as a tube site does, the quality of my traffic is better and as a result, I make more money. How is that possible you ask? It’s a pure numbers game!

If I have 37 sales this month, it’s most likely that 31 of them will renew their membership. So not only will I make the money form those 37 sales, but I’ll also make money next month from the 31 members who renewed. So as you can see, not only do my sales convert better but I also have a crazy amount of rebills. More than 80% of all my joins will result in a recurring membership.

Tube site traffic, although plentiful isn’t as successful.

I sent an affiliate program I work with 19,823 unique visitors. In return, I was paid for 68 sales. This makes my sales ratios 1:292.

Now the argument is, if you run a tube site you’ll generate more traffic. This is true. Tube sites get much more traffic than my tiny little porn star websites do. However, their sales ratios aren’t as high.

  • 1 out of every 292 people who I send to the affiliate website will join.
  • 84% of those will stay a member of that site.
  • For all of 2017, I had only one membership refund/chargeback. 1 TOTAL!

Tube sites can boost much bigger numbers than me. They quite simply draw in more traffic. But their sales ratios are often as bad as 1:10,000. So the question is, do bigger numbers = more sales?

I not only have fewer expenses because I don’t need as much bandwidth because I’m not running high traffic websites and I don’t need all that disc space for all those videos they are hosting for their tube sites, but I’m also making more money.

After speaking with a few friends who run tube sites and comparing the numbers, I can safely say that the average tube site generates about 10 times more traffic than my porn star websites do. However, since they only make about 1 sale for every 10,000 visitors, that means that even with their extra traffic they are still only making about sales for every 68 that I make.

And that’s being generous. Ask around and I’m sure tube site owners will tell you they often have sales ratios much worse than 1:10k. In fact many report sales ratios of 1:30,000 and higher!

That means to get the same 68 sales that I sent them, some tube sites will have to bombard your website’s tour or preview area with over 500,000 visitors and in some cases as much as two million. Not only does that suck up your bandwidth but it also puts a heck of a load on your server.

The point I’m trying to make is — quality matters. Just because you build a website where you throw up a bunch of free porn doesn’t mean you can still make money as an affiliate in today’s market.

it takes time and effort to make your website unique. You have to offer people something of value. You have to really focus on putting together something that isn’t just a banner farm with a few free videos thrown in for good measure.

It is very much possible to make money in today’s affiliate market but it does also take effort.

Here are a few tips …

  • You should always limit the number of ads you have per page. Don’t have more ads than you do content. Focus your attention on creating a page with more content and fewer ads. Seriously.
  • If I visit your website the first thing I should see is your content, not an advertisement of any kind.
  • Tailor your ads to your website’s content. If your site is dedicated to blondes with big boobs, then sign up for affiliate programs that offer that kind of thing as well. If your website is dedicated to Asians then promote affiliate programs who offer Asians. I know that sounds obvious but you would be surprised how many people don’t bother trying to match the affiliate program with the theme (niche) of their own website.

 

Stupid HostGator

For those of you don’t run their own website, this post probably isn’t going to mean much to you, but for the rest of you, I think you’ll appreciate what I learned recently.

Last year during the Thanksgiving Black Friday sale, I was able to buy a year of web hosting for like $25 at HostGator. I put one of my smaller mainstream sites over there. I mean for a price like that, what can go wrong?

I know, famous last words.

Turns out, you really do get what you pay for.

The website I host with HostGator is a small WordPress website that gets less than 100 unique visitors a day.

This little website never really gives me any trouble. For the most part, it stays up, with an occasional 10 minutes down here and there — so I wouldn’t normally complain about the hosting.

But last week I got an email notifying me that my WordFence plugin was deactivated, by me. Now considering the fact that I didn’t deactivate it, I decided to log into my WordPress admin and see what was going on.

Turns out the site had gotten infected with Malware, so anytime anyone visited the website, a few of those pesky popups would appear.

I contacted tech support and they immediately redirected me to a third party company which they use and they require $150 to fix the problem for me.

I knew where the Malware was. I could FTP in and see where they had created a folder and were running a script. The only problem was, every time I tried to delete said folder it would come right back.

I wasn’t going to pay my hosting company for web hosting and an additional $150 to delete a damn folder for me. So this time I called in. Their support informed me, that they are not allowed to delete files from my server.

So I asked him, what exactly is it that you do then as tech support for host gator. He couldn’t really give me an answer.

But for $150 this 3rd party could clean up my website of the nasty Malware. They didn’t guarantee it wouldn’t come back, but at least, “for now” it would be gone. Now for $1440 they would protect me in case it did come back.

I explained to him that for a fraction of that price I could just take my website to a new hosting company and have it done for free. He didn’t seem to care.

Still, I was determined not to be defeated.

I knew I could pay WordFence $99. That would save me some money, but still, that seemed high. I just wonder if there was something else I could do myself.

Here is what I did ….

#1 I made sure there were no other users, other than myself.  If there are other users, and you know they don’t belong there, delete them at once.

#2 I delete my theme and re-uploaded a fresh copy of it so that just in case they have infected any of my theme files, I got rid of that issue.

#4 I made sure all my plugins were updated. I then deleted any plugins I didn’t absolutely need.

#5 I deleted WordPress completely –  I didn’t just install an update. I mean I actually FTP’d into my server, deleted all the WordPress files manually and then installed a fresh version of all the files that I had downloaded earlier from WordPress.com – obviously except my wp-config.php file. Make sure you don’t accidentally delete that.

PROBLEM SOLVED!

Turns out the hackers had inserted an extra file in my WordPress wp-includes directory that didn’t get deleted/updated when you updated WordPress because it wasn’t really part of the WP core files.

So next time you have an issue, don’t just give up and pay the money, try and fight it yourself first. With a little patience and persistence, you can get rid of the problem on your own.

Side note: Just to be safe I also deleted all my plugins and installed a fresh copy. I also updated the password to my WordPress database installed on that website, making it slightly longer and more complicated. I wasn’t sure if they had compromised my database but it’s always better to be safe than sorry.

 

 

Is Twitter a Dying Platform?

I have a friend who always insists that Twitter is a dying platform. He’s adamant about this and says it all the time. But is it? How is Twitter really doing?

Number of monthly active Twitter users worldwide from 1st quarter 2010 to 4th quarter 2017 (in millions)

As you can see, Twitter has had exponential growth of ACTIVE users, year after year, every year since its inception.

While Instagram is doing much better, with 800 million monthly active users, Twitter is still holding its own with positive growth year after year after year.

 

Twitter vs Instagram – Let the showdown begin!

While Facebook remains king when it comes to monthly active users, today’s post is on Twitter and Instagram.

They are both micro-blogging platforms, but the question is, which one is most popular?

Twitter has 310 million active users while Instagram boasts 800 million.

While on the surface that may seem that you want to put all your focus on Instagram because it’s more than twice as popular but that would be very short-sighted.

If popularity was all that mattered then you should just focus all of your attention on Facebook with it’s over 2 billion active users. But as a porn star, you already know Facebook isn’t porn friendly, so why bother?

I’m not saying don’t bother with Instagram but what I am saying is, don’t forget about your Twitter account either.

Twitter has always been a good way for fans to connect with their favorite performer.

But even more than that, Twitter is a great way to promote your OnlyFans account, which to date

If you aren’t using OnlyFans by now you are crazy. Porn stars are making money hand over first with OnlyFans. It makes every single porn star I have spoken to far more than they have ever made with their websites.

The secret to Twitter success is being active. You need to tweet at least 5 times a day. The more often you tweet, the more followers you will get and more importantly, the more chance you have that some of those new followers will join your OnlyFans page.

Another reason to consider not ditching your twitter account is that producers and directors look at a porn star’s Twitter account when considering who they want to work with.

You’d be surprised how many girls get passed over for a booking because their twitter account wasn’t active.

The lesson here is tweet and tweet often. Even if it’s just to say good morning or to talk about what you want to wear.

 

Secure Your Twitter Account Today or Risk Losing it Forever

It always amazes me how many people think “it won’t happen to them”. But in reality, anyone or anything that is connected to the internet can be hacked. Period.

The more famous you are, the more likely you are to be a victim of hacking.

So what can you do to protect yourself?

1) Never share your password with anyone.

2) Don’t use the same password for multiple sites. If you use a password for Twitter, don’t use the same password for your email! If one gets hacked, you might lose both if they share the same password.

3) Have a more secure password. iloveporn123 isn’t a secure password. I’m sorry but it’s just not. You aren’t stupid you know that you use that password because it’s easy to remember. But it also makes it vulnerable.

Instead, try the more complicated version

1LuvP@rn123!

Instead of the letter I, you used a number 1. Instead of using the correct spelling of love, you use Luv but you capitalize the L in luv.

Instead of porn you spell it P@rn. That’s a capital P and a @ symbol in place of the o.

And at the end of the 123 you add the special ! character.

Sure it’s not the best password ever, but it’s a heck of a lot better than iloveporn123.

4) And last but not least, you must activate 2-factor authentication. This means to log into your twitter account (or your email) you have associated your account with your phone and you will need to enter a secondary temporary password that is texted to you.

If you are not using a 2-factor authenticator then you’re at high risk of losing your account. It’s not a matter of IF you will be hacked, but when.

Don’t be a victim! Protect your account or risk losing it forever!